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Eye Doctor Answers Eye Questions From Twitter | Tech Support | WIRED

Ophthalmologist Ashley Brissette, MD joins WIRED to answer your ocular enquires in a tech support all about eyes. How does LASIK eye surgery work? How does an eye doctor know if a baby needs glasses? What are ‘eye floaters’ and how do they work? What does an eyeball feel like? Dr. Brissette answers these questions…

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Ophthalmologist Ashley Brissette, MD joins WIRED to answer your ocular enquires in a tech support all about eyes. How does LASIK eye surgery work? How does an eye doctor know if a baby needs glasses? What are ‘eye floaters’ and how do they work? What does an eyeball feel like? Dr. Brissette answers these questions and more—it’s Eye Support! 👀

Director: Lisandro Perez-Rey
Director of Photography: Francis Bernal
Editor: Jordan Calig
Expert: Dr. Ashley Brissette
Line Producer: Joseph Buscemi
Associate Producer: Brandon White
Production Manager: D. Eric Martinez
Production Coordinator: Fernando Davila
Casting Producer: Nick Sawyer
Camera Operator: Michael Sassano
Sound Mixer: Brett Van Deusen
Production Assistant: Ryan Coppola
Post Production Supervisor: Alexa Deutsch
Post Production Coordinator: Ian Bryant
Supervising Editor: Doug Larsen
Assistant Editor: Billy Ward

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151 Comments

151 Comments

  1. Velzekt

    August 23, 2023 at 2:16 pm

    I’m glad I never liked grapes because I’m not sure I’d ever be able to eat one again after that demonstration.

  2. Gautam Kumar

    August 23, 2023 at 2:16 pm

    thats bad she had not read some question fully , they were interesting. Specially the color blind second part.

  3. stevena86

    August 23, 2023 at 2:28 pm

    If you want to avoid having your eyes dilated, get an Optomap taken. 200 degree field of view of the retina/macula. If your doctor does not have an Optomap device, FIND ANOTHER EYE DOCTOR.

  4. Sinus Lebastian

    August 23, 2023 at 2:42 pm

    someone should’ve asked how do you fix lazy eye lol

  5. New Normac

    August 23, 2023 at 2:55 pm

    Ashley has such great Eye statements, thanks WIRED for featuring her ~Smile oN

  6. Chris H

    August 23, 2023 at 3:06 pm

    I thought carrots just help keep your site where. it is not improve it.

  7. Justin Jones

    August 23, 2023 at 3:24 pm

    Eye doctors would tell you not to fly because they’ve seen plane crashes.

  8. Alan Tremonti

    August 23, 2023 at 3:26 pm

    Shabriri on the mic’ over here, revealing herself in the first minute–may chaos take the world!

  9. Ilannguaq Jonathansen

    August 23, 2023 at 3:31 pm

    MARRY ME

  10. Alan Tremonti

    August 23, 2023 at 3:38 pm

    My pupils were dilated the entire time. o_o

  11. Ickess

    August 23, 2023 at 3:41 pm

    2:08 when stressed one of my eye lids will twitch. Only one, doesn’t matter which

  12. Ham 'Housekeeping' Sarris

    August 23, 2023 at 4:05 pm

    im here cus im a man of culture.

  13. Robert Qvist

    August 23, 2023 at 4:07 pm

    Great video! I was born with Cataract, Aniridia and Nystagmus. i.e. my eyesight is very poor (around 12-15% atm), I have no iris (eye color) and my eyes shake sometimes. I’ve done 3 cataract surgeries so far. My day to day life is “normal” and most people don’t even know about my conditions until I tell them. But I have problem reading fine print, restaurant menus and I’ll never be able to drive a car to name a few everyday problems.

  14. Neema Gatumbu

    August 23, 2023 at 4:14 pm

    THEY DID SURGERY ON A GRAPE

  15. Killbayne

    August 23, 2023 at 4:15 pm

    blue light filters help with sleep because it gets rid of blue light which stimulates the brain to stay awake, warmer light is also much more pleasurable to look at when youre tired.

  16. newvillagefilms

    August 23, 2023 at 4:23 pm

    Top tip: DIY LASIK surgery.

  17. tarasensei

    August 23, 2023 at 4:57 pm

    These are my fav kind of Wired vids.

  18. maryragansings

    August 23, 2023 at 5:13 pm

    Doesn’t our eye color lighten as we age, just like our skin? Due to tissue thinning?

  19. Hugh Mann

    August 23, 2023 at 5:35 pm

    where is her Jonathan?

  20. Trent

    August 23, 2023 at 6:11 pm

    they did surgery on a grape

  21. coffeebot3000

    August 23, 2023 at 6:25 pm

    Wow, she’s fantastic at explaining things simply. Great teacher.

  22. MijaroPrime

    August 23, 2023 at 6:37 pm

    It’s natural that she’s an eye doctor because man she’s beautiful to my eyes.

  23. CatMan22

    August 23, 2023 at 7:01 pm

    The whole video all I could hear was the song “dude looks like a lady” by Aerosmith

  24. Jordynn Mills

    August 23, 2023 at 7:43 pm

    I’m 24 with glaucoma! Ophthalmologists are saving my vision . She needs to come back and talk all about astigmatism..

  25. Tess Tickles

    August 23, 2023 at 9:04 pm

    If this was a guy doing this video half of these comments wouldnt be here. Its just because shes an attractive female that all you simps are commenting this

  26. Vladimir Chesnokov

    August 24, 2023 at 7:24 am

    Here are some questions in case you do more of those.

    Is it true that people with lighter eye color need to wear sun glasses in bright weather more than people with darker eye color?

    Can really heal myopia if it’s at about -5?

  27. ROVER25X

    August 24, 2023 at 7:31 am

    So the Zucc either loves himself, or is huffing copious amounts or charlie.

  28. Stratos H D

    August 24, 2023 at 7:32 am

    What number 6 ?

  29. M3

    August 24, 2023 at 8:08 am

    She really wanted to laugh at that question about the guy not seeing his dad.

  30. BoiiShawarma

    August 24, 2023 at 8:33 am

    Where is her Jonathan? Doesn’t all Ophthalmologist have a Jonathan?

  31. Phlprss

    August 24, 2023 at 9:20 am

    I thought I’m red green colorblind but I only can see the last one now I’m pretty confused

  32. Cornelious Stradivarius

    August 24, 2023 at 9:32 am

    People who are on the computer for long periods (or even shorter ones) should set white backgrounds to grey.
    It’s MUCH easier on the eye especially at night.

  33. Norma Castell

    August 24, 2023 at 10:09 am

    Any cure for Lazy eye. I am 34 yrs old.

  34. ThatWhitePinoy

    August 24, 2023 at 11:22 am

    they did surgery on a grape

  35. Omnilatent

    August 24, 2023 at 11:34 am

    3:18 there is no way this is the most commonly performed surgery worldwide. First time I hear this and surely removing the appendix, tonsils or wisdom teeth is the most common. Anyone wanna do a fact check on this?

  36. Devin Bidwell

    August 24, 2023 at 11:38 am

    Lol. I have 20/200 vision.

  37. Michael

    August 24, 2023 at 11:42 am

    She did surgery on a grape.

  38. Rudy BERU

    August 24, 2023 at 11:55 am

    Ha,good topic..That’s the kind of question i asking myself since October 2021,in fact.And about another
    kind of surgery,too.🙂Thanks.^^

  39. Aaron Delgado

    August 24, 2023 at 12:22 pm

    Great video! Behind every object there is a design. Behind the design, there’s a designer. Thus, the eye is based on an incredible design and designed by an incredible designer which happens to be our Almighty God.

  40. undercover

    August 24, 2023 at 1:04 pm

    they did surgery on a grape

  41. plebcrabslayer

    August 24, 2023 at 1:15 pm

    Great video, but…
    11:47 NINETY SECONDS?! Who on earth can override their reflexes to look at it for even one second? I’m a little worried that she never once said *not* to look at the sun. Here, I’ll do it: Don’t look at the sun without special protective lenses.

  42. I’ll take the Usual

    August 24, 2023 at 1:44 pm

    I wish someone would’ve asked if eyeballs were an external piece of your brain. I think when humans are forming the brain squeezes through the orbit of the skull to create the eyes

  43. Md. Kamruzzaman Shovon

    August 24, 2023 at 5:11 pm

  44. VoidHybrid

    August 24, 2023 at 5:28 pm

    I had gone to the eye doctor for over a decade at the same place. When I moved and had to get a new eye doctor, I experienced the air puff for the first time. Where I had gone growing up never did the air puff.

  45. Oliver Smith Brandt

    August 24, 2023 at 6:45 pm

    where is Jonathan

  46. Mauri B

    August 24, 2023 at 6:57 pm

    Can Ashley check my eyes, because I think I’m seeing an angel. Idk what caused it. It only happens when I watch this video.

  47. Brandon

    August 24, 2023 at 7:56 pm

    I have 20:15 vision 😎

  48. Filaxsan

    August 24, 2023 at 8:00 pm

    I’m just happy I can see…her! Seriously tho, great info, thanks for sharing!

    Seriously seriously tho… <3

  49. Rob Adams

    August 24, 2023 at 8:09 pm

    Dr. Brissette is “easy on the eyes.”
    I’ll see myself out.

  50. Rob Adams

    August 24, 2023 at 8:14 pm

    I had a job at a contact lens forum and people kept asking over and over if it was okay to wear daily disposable contacts overnight and I told them over and over again that it’s not okay.

  51. Shaggy

    August 24, 2023 at 9:52 pm

    how can a scar tissue be formed in the eye? I have a scar tissue in my eye and I don’t know how I got it…

  52. Ashley Cruz

    August 24, 2023 at 10:33 pm

    Great video. I’m interested in becoming an ophthalmologist as I love eyeballs. The only thing that scares me is the dedication to medical school. Anyway, no matter what I end up doing, ophthalmologists will always have my respect. It’s a though field.

  53. SLAP1FACE

    August 25, 2023 at 12:18 am

    they did surgery on a grape

  54. stephanie noire

    August 25, 2023 at 12:45 am

    Cataract surgery is so much cooler than i thought!

  55. Jabbo Jenkins

    August 25, 2023 at 2:41 am

    SALUTATIONS EVERYONE.. I HAVE GLAUCOMA AND KERATOCONOUS (I MIGHT BE MISSPELLING IT) CAN YOU EXPLAIN TO ME WHAT IS THE BEST TREATMENT FOR CARE💕💕😊

  56. Practical Developer

    August 25, 2023 at 2:53 am

    How much correction Lasik do

  57. Werdna

    August 25, 2023 at 2:58 am

    An ophthalmologist who looks like Gwyneth Paltrow. You call this fair, God?

  58. Daniel Scott

    August 25, 2023 at 3:01 am

    I honestly thought that was some new weird pokeball.

  59. Omar Al Gali

    August 25, 2023 at 3:50 am

    But… 1 out of 1,000 is not that rare for infection development, doctor!

  60. MarcosMarcosMarcos

    August 25, 2023 at 4:13 am

    I love that she fully pronounces “retina”…as we all should.

    • Cassette Walkman

      August 25, 2023 at 8:22 am

      Yeah but she also pronounces dilate as dialate.

  61. Marcelo

    August 25, 2023 at 4:43 am

    This was very enlightening, really good video series

  62. Jeremy Wiseman

    August 25, 2023 at 6:11 am

    “‘If’ your eyes are filled with jelly…” Mine are filled with peanut butter.

  63. leech

    August 25, 2023 at 6:41 am

    eff the video editor

  64. Stephen Mintz

    August 25, 2023 at 11:04 am

    Great teacher and she’s quite easy on the eyes!

    Get it!? Easy on the—

    Oh. You got it. It was dumb.

    Oh.

  65. naomi f

    August 25, 2023 at 11:58 am

    Please don’t sleep with your contacts ya’ll! I developed bacterial keratitis and let me tell you the pain was unimaginable, would not recommend 💀

  66. ZebraActual

    August 25, 2023 at 1:21 pm

    In the colorblind test sheets i don’t think that was an “S” but rather i believe it was a dollar sign – $

  67. The Road To Perdition

    August 25, 2023 at 2:26 pm

    I slept in my contact lenses for years – luckily nothing bad ever came of it. Now ive had lasik. Way more worth the money if you’re a viable patient than glasses or contacts and you’ve insurance

  68. Tom Anderson

    August 25, 2023 at 3:57 pm

    She’s easy on the eyes.

  69. Eric Davis

    August 25, 2023 at 4:02 pm

    I got 350 degree oil in both of my eyes about 3 4 years ago . To this day I pull this sticky long string like substance that sometimes runs around my eye. Very weird feeling unraveling around your eye

  70. Marissa

    August 25, 2023 at 4:26 pm

    I’m glad my doc used the eye pressure test where they numb the eye and press on it with this blue light thing, instead of the puff test. I haven’t had a puff test since I was 5, it was scary as heck

  71. Browk

    August 25, 2023 at 5:21 pm

    they really did surgery on a grape

  72. pqrs_987

    August 25, 2023 at 5:53 pm

    11:26 so there is a shred of truth to the compliment “ah, you’re glowing so bright, brighter than the sun, it’s hurting my eyes!”

  73. avreeL

    August 25, 2023 at 6:06 pm

    I had a strong urge to rub my eyes throughout the whole video. >_<

  74. 196cupcake

    August 25, 2023 at 7:33 pm

    9:39 If marijuana only lowers eye pressure for a short period of time, then I think you’re just making an argument for regular use of marijuana. Just smoke weed all day, every day, you know?

  75. poiisondn

    August 26, 2023 at 4:10 am

    The carrot thing.. so it wasn’t just a WWII thing?

  76. August 26, 2023 at 4:40 am

    i need lasik

  77. hopkapi

    August 26, 2023 at 7:46 am

    Why didn’t someone ask her if she also has a Jonathan of her own?

  78. JOEY

    August 26, 2023 at 7:51 am

    And people believe in evolution 😂 the eye is sooo complex!

  79. Ryokihama

    August 26, 2023 at 9:10 am

    Well, now I’m curious about if its bad for certain people with bad eyesight to use an eye mask when sleeping. I wear a pretty high corrective lens and I always find it uncomfortable having my eye squished by my eye mask since I literally am aware of the pressure as I feel it. It may be because I’m not used to it or the mask is somewhat new so its garter is still tight.

  80. Danny Dell

    August 26, 2023 at 11:03 am

    i dont care how “less than 100000% chance” it is, i can NEVER get a surgery after watching final destination. no thankyou

  81. Mid Nite MetaTalk

    August 26, 2023 at 12:47 pm

    3:16 it’s like cleaning/clearing up the headlights on your car.

  82. Anthony Smith

    August 26, 2023 at 4:40 pm

    The blue light filter mainly has to do with sleep and the secretion of melatonin, rather than eye strain. That’s what the filters are for.

  83. Boringpenguin

    August 26, 2023 at 5:13 pm

    10:50 Blocking out blue light may not help with eye strain, but it will certainly help you sleep better.

  84. a3zth3tikz

    August 26, 2023 at 8:41 pm

    that part where she says strabismus is basically caused by your brain ignoring one eye because it’s not doing its job is so funny to me

  85. Mr. W

    August 26, 2023 at 11:25 pm

    I guess you could say she’s… easy on the eyes.

  86. Remy David

    August 27, 2023 at 3:51 am

    I do not believe that our eye lens, flips the image upside down at the back. Poppycock! It’s simply. The optic nerve has been installed, upside down. So everything looks right side up. I mean DUH.

    If I want to get myself a Lobotomy. Will that disturb my eye socket? On Tuesdays.
    RemyRAD

  87. LieutenantNuggets

    August 27, 2023 at 8:17 am

    Ashley is just as beautiful as she is intelligent!

  88. Blue_Sky

    August 27, 2023 at 2:21 pm

    to the guy at 4:41 someone get this man his dad

  89. burakaltuntas92

    August 27, 2023 at 2:47 pm

    Isn’t she really pretty?? Woov!

  90. Jon Jon

    August 27, 2023 at 3:11 pm

    Grapes just dropped off my top 3 favorite fruit list, so did carrot

  91. Anna Monroe

    August 27, 2023 at 4:09 pm

    Great video. But I’m surprised no one asked about PRK surgery! LASIK is not the only type of vision-improvement method. My partner had PRK in 2018 and now he sees perfectly with no complications.

  92. Yunseo Kang

    August 27, 2023 at 5:43 pm

    Y’all should invite my boss into here to answer questions about concussion/TBI related vision issues. He’s chief of the sports vision clinic at UC Berkeley

  93. Anthropic Universe

    August 27, 2023 at 6:21 pm

    5:39 thats a ten? Is it standing or slanted….I swear I see it going in its side.

  94. Disposable Supervillain Henchman #37

    August 27, 2023 at 9:38 pm

    If I were her patient, I don’t think drops would be necessary to dilate my pupils. 😎

  95. Exploding Volcano

    August 27, 2023 at 10:19 pm

    Wired please bring her back!!

  96. Tim Friday

    August 28, 2023 at 2:41 am

    super hot doc… <3 =P 😉

  97. Chhavimani Choubey

    August 28, 2023 at 3:21 am

    I’m amazed by the beauty of you doctor, may god and your knowledge help you give vision back to your patients ❤.

  98. Nina Ajnira Karisik

    August 28, 2023 at 5:43 am

    weird that she didn’t know that whole WW2 radar/carrots for eyes thing…

  99. okwhatnow

    August 28, 2023 at 9:08 am

    Omg I watch her on tiktok

  100. Adi

    August 28, 2023 at 10:17 am

    so can i get an eye surgery to atleast return my eyesight to of a normal human?

  101. Kayin Mitchell

    August 28, 2023 at 12:16 pm

    Now this is MOTHER

  102. izzy sparks

    August 28, 2023 at 12:23 pm

    Illegally blind 💀

  103. Aditya Kamble

    August 28, 2023 at 12:50 pm

    Is it just my eyes or she’s gorgeous….

  104. R Kerr

    August 28, 2023 at 3:08 pm

    She forgot the part in LASIK where they have to slice the top off your eye before they burn away the tissue. Not very nice for an intro though lol

  105. Anshuman Srivastava

    August 28, 2023 at 3:29 pm

    Your eyes are beautiful ma’am! I guess that’s the best I could say 🙂

  106. missjaygh

    August 28, 2023 at 4:13 pm

    Love these!

  107. MaurickSh

    August 28, 2023 at 5:16 pm

    My latest vision test I got a 16/24… what does that mean?!?!

  108. Joshua Elser

    August 28, 2023 at 5:21 pm

    Great video, but, “Ret-in-a”!?

  109. Cindy

    August 28, 2023 at 6:12 pm

    Can she explain every concept to me? Amazing delivery for the layfolk

    EDIT: Her ring is beautiful

  110. DJae Jones

    August 28, 2023 at 6:22 pm

    Sooooooo how many of you guys just found you you might be colorblind? I’m genuinely curious

  111. Skinny Z

    August 28, 2023 at 9:31 pm

    5:32 I regret to inform you that that’s actually a dollar sign. Might wanna get your eyes checked. 🤪

  112. Skinny Z

    August 28, 2023 at 9:36 pm

    Love her!

  113. Calida

    August 29, 2023 at 12:58 am

    This was really helpful!

  114. JoshuaMayKnow

    August 29, 2023 at 1:14 am

    0:43 she just did that… like its nothing…

  115. JoshuaMayKnow

    August 29, 2023 at 1:15 am

    Twitter is Twitter and stays Twitter
    Thank you WIRED

  116. lindsey

    August 29, 2023 at 1:21 am

    Been wearing glasses since I was in first grade….there’s no way would ever get Lasik. I know people who still wear glasses and got Lasik surgery so I think I’ll pass.

  117. Green_Irishman

    August 29, 2023 at 1:32 am

    I swear my eyes change color with my mood. Is that a thing or am I just perceiving them as changing?

  118. Rishabh Adiga

    August 29, 2023 at 2:12 am

    I like her was able to watch the video till the end thanks to her way of talking.

  119. Cockblokula

    August 29, 2023 at 2:14 am

    Most important question of all, how do we acquire a “Jonathan”?

  120. kris

    August 29, 2023 at 2:59 am

    People should read before doing LASIK surgery. Plenty of people, including FDA officials, saying, LASIK should be banned.

  121. Carole A

    August 29, 2023 at 6:12 am

    👀👀👀👀👀👀👀 *About the eyes getting lighter, I think the question was about fat build up in the eye as you get older. And that’s why old people’s eyes tend to turn blue or gray*

  122. Christopher Elwood

    August 29, 2023 at 11:01 am

    What’s “Twitter”?

  123. Raj Majumder

    August 29, 2023 at 12:53 pm

    What’s her Instagram id👁️

  124. Moonshine

    August 29, 2023 at 3:10 pm

    Grape wnt be the same anymore

  125. Moonshine

    August 29, 2023 at 3:10 pm

    Thsnkyou for this vid

  126. ACE112ACE112

    August 29, 2023 at 3:50 pm

    What causes myopia and what to do to remedy it without glasses/contacts/lasik

  127. Vihar Kottakota

    August 29, 2023 at 3:50 pm

    I think that Opthamology is so cool

  128. OverDev Modding

    August 29, 2023 at 4:41 pm

    thank god the blue filter question was asked,
    thats pretty much the biggest marketing scam out there

  129. Anony Mousse

    August 29, 2023 at 6:11 pm

    Thanks, now I can never enjoy eating grapes again.

  130. Joe

    August 29, 2023 at 7:09 pm

    Taking care of your eye health is more important than you think 💯👀

  131. Ali Griego

    August 29, 2023 at 7:36 pm

    The way she pronounces ret-tea-nah is another level.

  132. aalever

    August 29, 2023 at 7:46 pm

    If 20:20 vision constitutes around only 30% of everyone, why is it the baseline? Is it still the most populous category?

  133. Adam Samad

    August 29, 2023 at 11:22 pm

    She’s hot af

  134. The Knight

    August 29, 2023 at 11:59 pm

    That’s the most beautiful eye doctor if I’ve ever seen one.

  135. Tonny Mtumtum

    August 30, 2023 at 12:57 am

    Doesn’t sound good for Zuckerberg 😂😂😂

  136. Sanjay Surya

    August 30, 2023 at 2:20 am

    When i was a kid, I used to look at the sun directly thinking it would give me supervision!! 😅😅

  137. Triple S

    August 30, 2023 at 4:38 am

    Off topic, she’s quite pretty

  138. tanya marie

    August 30, 2023 at 5:06 am

    😍💚💛🧡💜💙🤩

  139. Hayley

    August 30, 2023 at 9:10 am

    what does it mean if you have green eyes?

  140. Carlos Vixil

    August 30, 2023 at 3:19 pm

    missed opportunity to mention that being indoors is the cause myopia/nearsight

  141. Bobokoki

    August 30, 2023 at 8:15 pm

    What’s her onlyfan ?

  142. Saipardhiv Pamu

    August 30, 2023 at 9:10 pm

    Shes beautiful

  143. Alec Short

    August 30, 2023 at 10:43 pm

    She’s hot af

  144. D96 YT

    August 30, 2023 at 10:46 pm

    I want a doctor like this

  145. Faith Black

    August 31, 2023 at 8:42 am

    Its always surprising how engaging these FYI Q&A can be. They pick some great personalities. Plus combating misinformation is a good trend. Keep it coming.

  146. silvermist.

    August 31, 2023 at 4:59 pm

    telling an eye doctor something about the EYES and saying “did you know that” is… weird. ofc she knows that, DUH 💀💀💀

  147. Joshua Muranga Bauer

    August 31, 2023 at 5:57 pm

    Wondering if there is an episode with her already at the @hubermanlabpodcast

  148. Carlos Rodriguez

    August 31, 2023 at 6:55 pm

    Psilocybin helps with eye dilation

  149. Mohamed Mostafa

    August 31, 2023 at 7:14 pm

    whenever she touches the grape with the tweezers, I feel it in my eye idk why!

  150. Sophia Tran

    August 31, 2023 at 8:02 pm

    I have a question. Is there any way to improve or get our eye sight or vision back without surgery.

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Luxury, Not Landfill — the Waste-Free Future of Fashion | Joon Silverstein | TED

Fashion is a huge part of the world’s waste problem, but it doesn’t have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as “luxury.” (Made in partnership with…

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Fashion is a huge part of the world’s waste problem, but it doesn’t have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as “luxury.” (Made in partnership with Coachtopia) (Recorded at TEDNext 2024 on October 23, 2024)

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How to Make a Stone Knife

Donny Dust demonstrates how to make a knife out of wilderness materials. #TechSupport #WIRED #survivalist Still haven’t subscribed to WIRED on YouTube? ►► Listen to the Get WIRED podcast ►► Want more WIRED? Get the magazine ►► Follow WIRED: Instagram ►► Twitter ►► Facebook ►► Tik Tok ►► Also, check out the free WIRED channel…

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Howto & Style

How to Choose Clothes for Longevity, Not the Landfill | Diarra Bousso | TED

Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse — an intention she carries forth in her fashion tech brand. Outlining three sustainable principles, including crowdsourcing designs and…

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Buying cheap clothing online can be satisfying, but it comes with not-so-hidden environmental costs. When designer Diarra Bousso was growing up in Senegal, her family bought and created new outfits for longevity rather than on impulse — an intention she carries forth in her fashion tech brand. Outlining three sustainable principles, including crowdsourcing designs and limiting excess inventory, Bousso shows it’s possible to decrease waste while increasing profit — and shares how to apply this wisdom across the fashion industry.

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