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Are Ad Agencies, PR Firms and Lobbyists Destroying the Climate? | Solitaire Townsend | TED Countdown

An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the “X industry” (where “X” stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes…

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An unnoticed industry worth two trillion dollars a year is influencing almost every carbon emission. Sustainability solution seeker Solitaire Townsend calls this sector the “X industry” (where “X” stands for influence), and it includes professional services like advertising and PR firms, management consultancies, corporate law firms, lobbyists and more. In this eye-opening talk, she exposes the industry’s massive but largely invisible influence on the environment — and proposes ways they can use their creativity, inventiveness and knowledge to fix climate change instead of contributing to it.

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43 Comments

43 Comments

  1. 🇬█ 𝔎𝑎𝑟𝑒𝑒𝑚 𝔎alisari│

    April 6, 2022 at 2:26 pm

    ‘ *تيـــد* ‘
    ‘ *صَامويـل هـنـتـغـتــون* ‘
    أكثـر مـا عُـرف بـه علـى الصعيـد العـالمـي
    كانـت أطـروحتـه
    بعنـوان: ‘ *صـراع الحضـارات* ‘
    والـتـي جـادل فيـهـا.

    بأن صراعـات ما بعـد الحَـرب البَـاردة

    لـن تكـون مـتـمـحـورة حـول خـلاف آيـديـولـوجـيـات’ بـيـن الـدول القـومـيــة

    بـل بـسـبـب الإخـتـلاف الـثـقـافـي’ والـديـنـي’

    المـحـرك الـرئـيـسـي للـنـزاعـات بـيـن البشـر

    وبـيـن الحـضـارات الكبـرى فـي العالـم،

    فـي الـسـنـيـن القـادمـة.

    وهـذا’ جـدال تـمسـك بـه حتـى وفـاتـه’

    هـو أحـد أكـثـر علـمــاء السـيـاسـيــة تـأثـيـرا
    فـي النـصـف الثـانـي مـن الـقـرن العـشـريـن

    ملاحظ ما قاله هتينتون
    ”ان قيمة الديمقراطية وحقوق الإنسان والحرية والعلمانية والدستور’
    هي قيم عالمية تستفيد منها البشرية جمعاء.”

    فوفقاً لهنتغتون،
    صحيح، أن جوانب من الحضارة الغربية وجدت طريقها في حضارات أخرى.

    🌎🌏🌍
    شكرا على هذه المعلومات شفافة.

  2. 阿卜杜·安拉٭٭٭⃝🇨🇳٭٭

    April 6, 2022 at 2:31 pm

    ربما أنت على حق!.

    💞
    فأي نظام عالمي يعلي شعبا أو مجموعة من البشر فوق غيرهم/سيبوء بالفشل لا محالة.

    وبغض النظر عن أفكارنا حول أحداث الماضي/ يجب أن لا نصبح أبدا سجناء لأحداث مضت.

    وإنما يجب معالجة مشاكلنا/بواسطة الشراكة كما يجب أن نحقق التقدم بصفة مشتركة.

    — —
    أصحاب السعادة..
    هيا تواصل ✍️ العقول
    وصنع المستقبل🌏 في –

    الإستدامة،

    والتنقل،

    والفرص.

    أنقذ كوكبنا 🌎🌏🌍 !!!.
    — —-

    لا يعني ذلك بالنسبة لنا أن نفضل التغاضي عن مصادر التوتر.

    وفي الحقيقة فإن العكس هو الأرجح/
    يجب علينا مجابهة هذه التوترات بصفة مفتوحة،

    واسمحوا لي انطلاقا من هذه الروح أن أتطرق بمنتهى الصراحة وأكبر قدر ممكن من البساطة إلى بعض الأمور المحددة التي أعتقد أنه يتعين علينا مواجهتها في نهاية المطاف بجهد مشترك.

    بصحة جيدة للجميع دائما!.

    # أشكرك.
    ❤️❤️

  3. 阿卜杜·安拉٭٭٭⃝🇨🇳٭٭

    April 6, 2022 at 2:32 pm

    🤔🤔

    أمامنا خيارين إما تفكيك أو تغيره لمستقبل أفضل🌍 وأكثر استدامة وأمنا

    هذه لحظة محورية من أجل الكوكب🌍،

    علينا أن نجد سبيل لنعيد مد جسور الثقة بيننا ورعاية بعضنا بعضاً من أجل الإنسانية💚،
    وسعياً لتوحيد القوى لفتق أفق من الإحتمالات التي لا تحصى🌍،

    معا يمكننا بناءً مستقبل أفضل🌍.

    أنقذ كوكبنا !!!.

    أشكرك.
    🇨🇳🇨🇳🇨🇳
    *****
    .

  4. ✿Shahrezad Nor💜 Mohammadiy

    April 6, 2022 at 2:36 pm

    🤔🤔

    ❤️❤️
    “Our HOPES for a more just, safe, and PEACEFUL WORLD🌍🌏🌎 can only be achieved when there is UNIVERSAL RESPECT for the inherent DIGNITY and EQUAL RIGHTS of all members of the *HUMAN FAMILY* .”

    By.
    # Former UN Women Director

    ‘Her Excellency Phumzile Mlambo-Ngcuka’.

    Save WOMEN’S RIGHTS✓
    Save CHILDREN’S RIGHTS✓

    SAVE Our Peoples🌏!.
    SaveOurPlanet !!!.

    Thank you.
    And may God’s peace be upon you.

    GOOD HEALTH ALWAYS EVERYONE !!!.

    # I Thank you.
    ❤️❤️
    .
    .

  5. ✿Shahrezad Nor💜 Mohammadiy

    April 6, 2022 at 2:42 pm

    🌎🌏🌍
    Now
    ❤️❤️ 💞
    Let us connecting *MINDS* ✍️
    Creating the *FUTURE* 🌍🌏🌎 in-

    Sustainability,

    Mobility,

    and opportunity!.

    Save CHILDREN’S ✍️ Rights!.
    Save WOMEN’S ♀️✍️🎓 Rights!.

    Save Our Peoples!.
    Save our planet now !!!.

    Thank you.
    And God bless you all forever!!.

    Thank you very much for
    Yours solidarity!!.
    For awareness !!!.

    GOOD HEALTH ALWAYS EVERYONE !!!.

    I thank you.
    ♀️❤️♀️❤️♀️
    .

  6. Аб дулла

    April 6, 2022 at 2:46 pm

    أيتها السيدات النبيلات ❤️.
    أيتها السيدات الجميلات ❤️.
    أيتها الأمهات العظيمات 🇺🇳.
    أيتها النساء القويات 🇺🇳.

    ❤️❤️✨🌙
    من أجل مساعدة شعوبنا في مساعيها الرامية إلى تحقيق حياة أفضل.

    إن معالجة الأمور التي وصفتها لن تكون سهلة،

    ولكننا نتحمل معا مسؤولية ضم صفوفنا والعمل معا نيابة عن العالم الذي نسعى من أجله،

    وهو عالم لا يهدد فيه المتطرفون شعوبنا،

    عالم تعود فيه *القوات الأميركية* إلى ديارها 🏠،

    عالم ينعم فيه 🌍 الأوكرانيون والروسيون بالأمان في دولة لكل منهم،

    وعالم تستخدم فيه الطاقة النووية لأغراض سلمية،

    وعالم تعمل فيه الحكومات على خدمة المواطنين،

    وعالم تحظى فيه حقوق جميع البشر بالاحترام.

    🇺🇳🇺🇳🇺🇳
    هذه هي مصالحنا المشتركة وهذا هو العالم الذي نسعى من أجله،

    والسبيل الوحيد لتحقيق هذا العالم هو العمل معا.

    أعلم أن هناك الكثير من المسلمين وغير المسلمين الذين تراودهم الشكوك حول قدرتنا على استهلال هذه البداية، وهناك البعض الذين يسعون إلى تأجيج نيران الفرقة والانقسام والوقوف في وجه تحقيق التقدم،

    ويقترح البعض أن الجهود المبذولة في هذا الصدد غير مجدية

    ويقولون إن الاختلاف فيما بيننا أمر محتم

    وإن الحضارات ستصطدم حتما،

    وهناك الكثيرون كذلك الذين يتشككون ببساطة في إمكانية تحقيق التغيير الحقيقي،

    فالمخاوف كثيرة
    وانعدام الثقة كبير،

    ولكننا لن نتقدم أبدا إلى الأمام إذا اخترنا التقيد بالماضي.

    إن الفترة الزمنية التي نعيش فيها جميعا مع بعضنا البعض في هذا العالم هي فترة قصيرة،

    والسؤال المطروح علينا هو: هل سنركز اهتمامنا خلال هذه الفترة الزمنية على الأمور التي تفرق بيننا؟

    أم سنلتزم بجهود مستديمة للوصول إلى موقف مشترك وتركيز اهتمامنا على المستقبل الذي نسعى إليه من أجل أبنائنا واحترام كرامة جميع البشر؟
    .. ..

    وهذه الأمور ليست أمورا سهلة.

    أنقذوا شعوبنا 🌍!.

    # أشكرك.
    ❤️✨🌺 💞

  7. अब्दुल्ला 🇮🇳

    April 6, 2022 at 2:52 pm

    🇮🇳🇮🇳🇮🇳 🇮🇳🇮🇳🇮🇳 🇮🇳🇮🇳🇮🇳
    All of us share this world for, but a brief moment in time.

    The question is whether we spend that time focused on what pushes us apart?

    or
    whether we commit ourselves to an effort — a sustained effort — to find common ground, to focus on the future we seek for our children?

    and to respect the dignity of all human beings?? .

    It’s easier to start wars than to end them. 

    It’s easier to blame others than to look inward. 

    It’s easier to see what is different about someone than to find the things we share. 

    But we should choose the right path,
    not just the easy path. 

    There’s one rule that lies at the heart of every religion — that we do unto others as we would have them do unto us. 

    This truth transcends nations and peoples — a belief that isn’t new;

    that isn’t black or white or brown;
    that isn’t Christian or Muslim
    or Jew. 

    It’s a belief that pulsed in the cradle of civilization, and that still beats in the hearts of billions around the world. 

    It’s a faith in other people,

    and it’s what brought me here today.

    —- —- —-
    *TED International Group* ✓
    —- —- —-
    Thank you.
    And may God’s peace be upon you.

    🇮🇳🇮🇳🇮🇳

  8. Edward L𝖆w𝖗𝖊𝖓𝖈𝖊 𝑜𝑓🇬🇧

    April 6, 2022 at 2:58 pm

    Why? 🤔

  9. Edward L𝖆w𝖗𝖊𝖓𝖈𝖊 𝑜𝑓🇬🇧

    April 6, 2022 at 3:00 pm

    *TED* yes, why?🤔

    It is time for us to ACT on
    what everyone knows to be TRUE✓.

    Too many TEARS have been shed. 

    Too much BLOOD has been shed. 

    All of
    us have a RESPONSIBILITY 🌎 to work for the day when the mothers of 🌍UKRAINIANS and RUSSIANS can see their children grow without FEAR 😨😨 !!!.

  10. B

    April 6, 2022 at 3:02 pm

    ” If you’re in advertising or marketing, kill yourself, no seriously do it.” – Bill Hicks

    He was right then and you are right now. The cult of the self and the corporate oligarchy intertwined to create a total destruction of this planet.

  11. 🆃🅺𝓐 〘Pra𝖕a𝖙anKa𝖑i𝖘ar⃝i〙

    April 6, 2022 at 3:07 pm

    Okaaaaaay 👍👍👍 TED.
    I’m a pretty girl ❤️ like you, TED .

    🤔🤔
    🛑 *STOP* Spreading your hate.
    Because, 💕 *LOVE* is stronger than hate.

    Thank you.
    ❤️❤️
    .

  12. ChrisFS!

    April 6, 2022 at 3:07 pm

    Not just the physical pollution. Advertising is pollution of the brain! Every “I’m lovin’ it” or “Just do it.” or “America Runs on Dunkin” is one less memory you have of your childhood or a lost relative.

    • Sean Baker

      April 6, 2022 at 3:39 pm

      Rats nesting…. Looks like we gotta drown the rats. Or give them cheese for the good activities

  13. 🆃🅺𝓐 〘Pra𝖕a𝖙anKa𝖑i𝖘ar⃝i〙

    April 6, 2022 at 3:08 pm

    🇺🇳🇺🇳🇺🇳
    — 🌏Indonesian Language. —

    Yang mulia,
    Madam President🇺🇳..
    ‘ *Amina J Mohammed* beloved ‘
    Aku seorang Gadis yang cantik dan Manis.

    Aku juga admin. Kayak layaknya mereka Gadis Indonesia umumnya.


    Madam President🇺🇳..
    Setelah aku baca Sejarah,
    Mengapa Peristiwa-Berdarah selalu dimulai dari Europe?

    – World War I
    – World War II
    tambah lagi Europe: Mereka menyalakan Perang dalam Cold-War/ Perang dinging, antara Soviets dan USA.
    Kita pun secara tidak langsung, ikut terpengaruh dalam tragedy itu. Mengapa?

    Madam President🇺🇳..

    Bisnis mereka adalah Peperangan.

    Ya, dan Bagaimana tidak!
    Perdagangan mereka adalah; SENJATA, BOM,
    AMUNISI, dan PELEDAK.

    Sejatinya, merekalah: Perusak Bumi yang SEBENARNYA.

    Kemungkinan ya, Mereka akan meraup banyak UNTUNG
    dalam tiap – tiap peperarang itu.

    Namun, mengapa??

    – mereka menuding secara luas,

    bahwa:
    ” AGAMA adalah BIANG dari misi Perang-Dunia. ”

    ” AGAMA adalah Sumber penyebab
    dalam Conflicts berdarah berikutnya. ”

    Sungguh,
    Anggapan yang demikian, tidaklah selamanya benar!.

    Argument mereka, nampaknya Keliru.
    serta Ucapan mereka, ‘ hanyalah Omong Kosong.’

    Ketahuilah, setiap # Agama mengajarkan
    Kedamaian, mengatakan kebenaran bahwa:
    Membunuh satu orang tak bersalah,
    Sama halnya, merusak bumi dan membunuh umat Keseluruhan.

    Justru, # Agama sebagai soluti

    Tuhan menurun kan # KITAB SUCI.
    dan # PeranAgama di # Bumi🌎🌏🌍,
    itulah # Solusi.

    Thank you | Terimakasih.
    dan Salam Sehat!.

    Oh Mommmmmmm..🇺🇳
    We love you.
    🙂

  14. 🆃🅺𝓐 〘Pra𝖕a𝖙anKa𝖑i𝖘ar⃝i〙

    April 6, 2022 at 3:12 pm

    TED, maybe yes!!. 🤔🤔

    “In the END we must REMEMBER that no amount of rules or their enforcement will defeat those who STRUGGLE with *JUSTICE* on their side.”

    By # 🌍Nelson Mandela✓

    at the 50th anniversary of the GATT (General Agreement on Tariffs and Trade),

    🌍Geneva, Switzerland,

    🌍19 May 1998.

    Thank you.
    And good health always!.

    Thank you very much.

    Thank you.

  15. APEX PREDATOR 101

    April 6, 2022 at 3:16 pm

    Climate change will eliminate alcohol & coffee ☕
    No wine 🍷, beer 🍻, vodka, whiskey, etc.

    Buy an ELECTRIC 🚗⚡ or e-bike 🚲⚡

  16. DeftRose

    April 6, 2022 at 5:07 pm

    Lobbyists = Professional persuaders who have mastered convincing Congressmen to willfully screw themselves

  17. Nathalie M

    April 6, 2022 at 5:33 pm

    Maybe people going to space and other planets are really destroying the climate

  18. Julia Nielsen

    April 6, 2022 at 5:42 pm

    I have heard this same argument for decades and the powers that be don’t seem to be trailblazing anything, so sorry if I just yawn at more bullshit activists who think Capitalism is the cause of climate change (it’s not) and focus on the big polluters. (China & India) that pollute the oceans. Also, climate change has become the code word for “wealth distribution” and it’s evident by this talk and others like it. Wake up and smell the fear.

  19. H D

    April 6, 2022 at 6:41 pm

    I remember when TED wasn’t about the woke/fascist agenda. Truly a shame what it’s devolved into. R.I.P.

  20. Solsun

    April 6, 2022 at 6:47 pm

    I work in marketing & PR, I try my hardest to ensure my strategies take into account environmental impact. It’s not the industry itself, but corruption will bleed into any sector it deems useful. Shell Oil once tried to buy me out – no chance – I don’t care how much you offer me. I don’t want any part in the death of this beautiful planet

  21. Michael

    April 6, 2022 at 6:54 pm

    To further push the point, when scientists first started warning the public about this, they used the phrase “global warming” much more often than “climate change”. While both terms have been used interchangeably for decades, the industry pushed hard for the term “climate change” to be used in everyday speech because it has a less serious tone (less scary sounding) than “global warming”. There are likely countless examples like this of how the industry has ran campaigns to influence people in even the most subtle ways.

    At the end of the way, people really need to learn to stop trusting and listening to major corporations. Scientists and others have been ringing the alarm bells for decades but their voices have been drowned out by the mainstream media and major advertising firms. While it’s a noble cause to try to use these industries to combat climate change rather than support it, the fact that none of the biggest advertising firms have joined in on the promise of increased transparency says all we need to know. Any promise made by one of these firms is likely to be superficial at best with no meaningful impact or substance.

    Also, it should go without saying that the lack of ethics in these industries goes well beyond climate change or the environment in general. The influence these industries have impacts every little pocket of our lives and society.

    • Madara ram

      April 10, 2022 at 1:55 pm

      Our contemporaneous outcry!

  22. Luca Gheorghe

    April 6, 2022 at 7:38 pm

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    • Ben Alex

      April 6, 2022 at 7:39 pm

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    • Jane Foster

      April 6, 2022 at 7:40 pm

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    • Amadi Tempe

      April 6, 2022 at 7:40 pm

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    • Gold Barry

      April 6, 2022 at 7:41 pm

      do you mind sharing any means of reaching out to him ?

    • Luca Gheorghe

      April 6, 2022 at 7:41 pm

      @Gold Barry Look up, bing michael advisory service, on the web. you can reach him through his personal site

  23. Jake Baker

    April 6, 2022 at 8:04 pm

    I will do or say what I have to, to keep my son in my care. He is mine!

  24. Jake Baker

    April 6, 2022 at 8:11 pm

    Here here Mama.

  25. IELTS ADVANCED VOCABULARY AND PHRASES

    April 7, 2022 at 1:20 am

    Thanks a lot for sharing this

  26. Flora Rao_Chinese

    April 7, 2022 at 2:06 am

    🌏👍👍👍

  27. Gaasuba Meskhenet

    April 7, 2022 at 2:51 am

    I recommend following up this ted talk with another

    We’re building a dystopia just to make people click on ads | Zeynep Tufekci

  28. Teddy Dotson

    April 7, 2022 at 3:25 am

    There is no more that we don’t have time for. We have time now to do these things we’re now not able to do. I have to say the age we are. What we are working with, what it is our mother has given us. Shake shake, shake shake, shake it. *So what*, do something about what & with what? What we have here if we’re not to speak of it like a job, we have to speak of what it isn’t. So what we are not as *Human Beings*, so to speak of being a word we know we are not one may consider it wholly¿

  29. Ben Ivey

    April 7, 2022 at 4:10 am

    Flip the switch, go ahead. No infrastructure and alternative energies don’t stand up to extreme weather conditions. Everything has some petroleum in it. Now the Eco Terrorist group Sierra Club has violently and legally destroyed the western states of the U. S. and now you want to legally hold Xers legally accountable? A whole new level of crazy!

  30. Charlotte Scott

    April 7, 2022 at 5:10 am

    Yes they are.

  31. Noukz

    April 7, 2022 at 10:48 am

    I remember when every TED talk used to be as significant and ballsy as this one is.

  32. Cedeel Indonesia

    April 7, 2022 at 6:42 pm

    There must be a body or group that can point out those irresponsible companies … Then perhaps we can know which are the wolves under the sheepskins.

  33. Refugee

    April 8, 2022 at 2:36 am

    tldr; ‘MAYBE WE CAN CONVINCE THE AD/PR CORPORATE ANTILAW LORDS TO NOT BE SOCIOPATHIC MONEY SEEKERS, AND INSTEAD CONVINCE THEM TO SHOP/THINKTANK FIXING CLIMATE CHANGE INSTEAD! THEN THEY WONT BE A PROBLEM, BUT INSTEAD A PART OF THE SOLUTION!’

    I love how people always want to moral-shame the sociopaths into being more “humanitarian”.
    You need to change the incentive structure to get any ‘company’ to change.

    No company board is going to wake up as a group and say,
    “LET US THROW PROFITS IN THE TRASH AND START WASTING OUR CAPITAL ON FIXING A PROBLEM THAT ALL GOVERNMENTS CREATED.”
    Real problem. Laughable proposal at the solution.

  34. Olivia O

    April 9, 2022 at 11:19 pm

    Excellent presentation; if I could talk about the elephant in the room, a particular network works overtime telling their viewers that climate change is inaccurate. We also had a former President that pushed and mocked climate change. Accountability will come soon rather than later, or it may be too late. I think it will come down to the people, not the politicians.

    • Madara ram

      April 10, 2022 at 2:02 pm

      Do you know how microwave heat water? How much water is on this planet? How much water in your body contains? Nothing personal, I truly reassure you. Keep calm and breathe and… remember we, We are only humans trying to survive with our best efforts.

    • Olivia O

      April 10, 2022 at 2:18 pm

      @Madara ram You are absolutely right. We were in this together as a nation. We can just do our part.

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OpenAI’s Sora AI Video Generator First Look

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I tried OpenAI’s Sora AI Video Generator and was blown away by the results but underwhelmed by the limited number of high-resolution video generations and durations.

Read more on CNET.com:
OpenAI Kicks Off a New Era With Sora AI Videos

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Break the Bad News Bubble (Part 2) | Angus Hervey | TED

In a quick talk, he shares three major updates of recent human progress on eradicating ancient diseases, establishing massive new ocean sanctuaries and transforming children’s rights. (This conversation was recorded on December 2, 2024.) If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow…

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TED Fellow and composer Sahba Aminikia brings the healing power of dance, storytelling, music and performance to some of the most dangerous places on Earth. By celebrating children and their communities with beauty and joy, he shows how to cultivate hope, connection and love — even in conflict zones. “The ultimate power is in unity,” Aminikia says. (Recorded at TED Fellows Films 2024 on April 16, 2024)

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