Bloomberg Technology
Apple to Let Users Choose Rival AI Models
Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…
@norseman4763
May 6, 2026 at 3:13 pm
They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version
@J19118
May 6, 2026 at 3:38 pm
Or they partner
@tringuyen7519
May 6, 2026 at 4:22 pm
Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.
@Cballin
May 6, 2026 at 3:36 pm
Gemini FTW.
@tringuyen7519
May 6, 2026 at 4:19 pm
Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!
@melgross
May 6, 2026 at 4:36 pm
It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.
@jamesashby4334
May 6, 2026 at 6:07 pm
The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.
@PreeminentGame
May 6, 2026 at 6:29 pm
Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012
@realnapster1522
May 6, 2026 at 6:33 pm
They need to enable Claude for voice as well. Siri is a mess
@anzatzi
May 6, 2026 at 8:52 pm
Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
photos, and email. This is where Apple will focus its AI development.