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AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech” to discuss his new book, “Everybody Wins: What Games Teach Us…

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AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech” to discuss his new book, “Everybody Wins: What Games Teach Us About Making Products People Love.”
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1 Comment

1 Comment

  1. @a1-user

    October 28, 2026 at 2:19 pm

    Why would you listen to EA executives? They just sell to SA at the highest price! They don’t care about the games being creative otherwise why did they run so many studios with artists into the ground?

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Bloomberg Technology

Microsoft’s Big Bets on AI Start to Pay Off

Microsoft Corp. reported better-than-expected cloud revenue, suggesting the company continues to reap the benefits of its massive investment in artificial intelligence. Sales at Azure were up 48%. Revenue from a commercial deal with OpenAI totaled $10 billion. Bloomberg’s Ed Ludlow and Anurag Rana of Bloomberg Intelligence report. ——– Like this video? Subscribe to Bloomberg Tech on…

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Microsoft Corp. reported better-than-expected cloud revenue, suggesting the company continues to reap the benefits of its massive investment in artificial intelligence. Sales at Azure were up 48%. Revenue from a commercial deal with OpenAI totaled $10 billion. Bloomberg’s Ed Ludlow and Anurag Rana of Bloomberg Intelligence report.
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Bloomberg Technology

Anthropic Weighs Offering 15%-20% of IPO to Retail Investors

Anthropic is weighing a retail offering of 15% to 20% of the shares available in the IPO, according to people familiar with the matter. Those sources say the company behind Claude has tapped JPMorgan Chase to lead the US retail offering. Bloomberg’s Ryan Gould discusses the plans with Ed Ludlow on “Bloomberg Tech.” ——– Like…

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Anthropic is weighing a retail offering of 15% to 20% of the shares available in the IPO, according to people familiar with the matter. Those sources say the company behind Claude has tapped JPMorgan Chase to lead the US retail offering. Bloomberg’s Ryan Gould discusses the plans with Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

Investors Eye AI Payoff in Microsoft, Alphabet Earnings

Bloomberg’s Ed Ludlow breaks down expectations for Microsoft and Alphabet, which both report earnings after the bell, with Wall Street looking for proof that their massive AI investments are paying off. Plus, Bloomberg reports that Anthropic has tapped JPMorgan to lead the US retail offering for its potentially record-setting IPO. And, Apple is betting consumers…

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Bloomberg’s Ed Ludlow breaks down expectations for Microsoft and Alphabet, which both report earnings after the bell, with Wall Street looking for proof that their massive AI investments are paying off. Plus, Bloomberg reports that Anthropic has tapped JPMorgan to lead the US retail offering for its potentially record-setting IPO. And, Apple is betting consumers will pay even more for a MacBook Pro with touch screens coming for the first time.

00;00;00;00 – Bloomberg Tech Begins
00:00:48 – Carmen Reinicke on MSFT & GOOGL Reports Today
00:03:00 – Mark Mahaney, Evercore ISI on Microsoft Earnings Today
00:10:00 – Ryan Gould on Anthropic picking JPMorgan for IPO
00:12:30 – Michael Shepard on Anthropic tension with Trump ahead of IPO
00:16:43 – Shawn Matthews, Host Digital Chairman on AI Buildout
00:23:10 – Ryan Vlastelica on Microsoft & Alphabet Earnings
00:25:57 – Peter Elstrom on SK Hynix profits surge seven-fold
00:29:40 – Rebecca Torrence on Physical Intelligence Valuation
00:32:35 – Bing Gordon, Kleiner Perkins Adviser on State of Video Game Industry
00:41:17 – Mark Gurman on Apple Touch-Screen Laptops
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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