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The EV market has been in a tough spot lately, with sales decreasing and production by some companies scaling back. But instead of this being the start of an EV winter, this cold actually be a dip before a rebound, with cars like Rivian’s R3 leading the way. Subscribe for more on YouTube: Follow TechCrunch…
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@chandrasekharr7755
March 14, 2024 at 1:36 am
Episode 4 of ?
@TheRealAfroRick
March 14, 2024 at 1:53 pm
What we’re facing in “market speak” is the chasm where the market moves from the easy adopter segment into the early majority. Real issues have to be addressed as the market crosses the chasm and we’ll either get vehicles that are best suited to this particular innovation and marketplace or the market will not mature past that early adopter segment.
Many of the “big” companies that are more laggards in terms of tech adoption made bets on things that make sense post chasm crossing – but not this early in the cycle. Slapping a battery into an existing platform doesn’t meet the needs of the people in the EV market segment. It’s a different buyer with different desires and needs – and “big Auto” treated them like they were the same as every other car buyer out there. Too early in the adoption curve to do that. Even the dynamic of where these cars are being used, charged, etc. keeps grinding against the reality of the early adopters.
EV adoption isn’t just about putting vehicles in the hands of drivers. Its a MUCH larger wholesale change in the way we think about transportation from the top down and that type of change and infrastructure investment doesn’t exactly move on a dime and requires new thinking and vehicle design that will happen during the chasm cross. I’m glad the industry realized… was forced into this.
@dmphotography.prints
March 14, 2024 at 3:20 pm
Thanks for sharing! Really good info of which most I have no knowledge.
@dmphotography.prints
March 14, 2024 at 3:25 pm
Curious – what is the main reason you haven’t bought an EV yet?
@borisisinvincble
March 15, 2024 at 3:09 pm
Price…
@beshoy9954
March 16, 2024 at 12:58 am
Actually Rivian has never said anything about demand issue. Tesla is who said that which is sad because Elon should think win-win with other EV companies cuz they benefit him too by keeping the demand and fame of EVs