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Google just broke SEO. Here’s what replaces it. | Equity Podcast

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode…

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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

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3 Comments

3 Comments

  1. @yessirri686

    May 27, 2026 at 2:27 pm

    Let’s see how this goes

  2. @yessirri686

    May 27, 2026 at 3:01 pm

    Great segment thanks

  3. @mindfuel-ness

    May 28, 2026 at 7:57 am

    Isn’t the mechanism still the same? Indexing and retrieval? I get that content will have to change based on how llm weigh things

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Science & Technology

How to Stand Out in the Ocean of AI Slop | Mick Mahler | TED

AI artist Mick Mahler has a counterintuitive take: the more powerful the machines get, the less the technology actually matters. Showing delightful examples of his own art, from jazz-playing spiders to a Kafka-inspired beetle film, he explains how you can use new technology to serve your vision (not replace it). (Recorded at TEDNext 2025 on…

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AI artist Mick Mahler has a counterintuitive take: the more powerful the machines get, the less the technology actually matters. Showing delightful examples of his own art, from jazz-playing spiders to a Kafka-inspired beetle film, he explains how you can use new technology to serve your vision (not replace it). (Recorded at TEDNext 2025 on November 10, 2025)

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CNET

Oura Ring 5 Had Me Cheating on My Wedding Ring | All Things Mobile

I tested the Oura Ring 5 for two months to see if its smaller design lives up to the hype and whether it’s worth the higher price. You can find the products mentioned in this video linked below Oura Ring 5 – Gold World’s Smallest Smart Ring OURA Ring 4 Silver Smart Ring *Cnet may…

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I tested the Oura Ring 5 for two months to see if its smaller design lives up to the hype and whether it’s worth the higher price.

You can find the products mentioned in this video linked below
Oura Ring 5 – Gold World’s Smallest Smart Ring
OURA Ring 4 Silver Smart Ring
*Cnet may get commission on this offer.

Read more about it on CNET.com
Oura Ring 5 Review: I Wore It for a Month and My Wedding Band Is Jealous
Oura Ring 5 vs. Oura Ring 4: New Features Explained and if You Should Upgrade

0:00 Introduction & Why Wearables Fail
0:27 Price, Subscription & Is It Worth It?
0:52 Key Upgrade: Design & Scratch Resistance
1:49 Battery Life Improvements
2:20 App Features & Symptom Radar
2:58 Cycle Tracking for Women
3:15 Accuracy & Sensor Upgrades
3:31 Improved Workout Detection Test
3:57 Heart Rate Accuracy vs. Chest Strap
4:19 Smart Ring vs. Smartwatch
4:50 Should You Buy the Oura Ring 5?

Video Credits
Host: Vanessa Hand Orellana
Videographer: Celso Bulgatti
Editor: Jonathan Gomez

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#ouraring #smartring #wearabletech #fitnesstracker #techreview #cnet

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Science & Technology

How Nvidia Sees The New Entrepreneurship Wave

A tsunami of entrepreneurship is coming and VCs who don’t expand their networks are going to miss out. NVIDIA’s global venture capital alliances and partnerships lead Sydney Sykes joins Isabelle Johannessen on this week’s Build Mode:

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A tsunami of entrepreneurship is coming and VCs who don’t expand their networks are going to miss out. NVIDIA’s global venture capital alliances and partnerships lead Sydney Sykes joins Isabelle Johannessen on this week’s Build Mode:

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