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Google just broke SEO. Here’s what replaces it. | Equity Podcast

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode…

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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

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3 Comments

3 Comments

  1. @yessirri686

    May 27, 2026 at 2:27 pm

    Let’s see how this goes

  2. @yessirri686

    May 27, 2026 at 3:01 pm

    Great segment thanks

  3. @mindfuel-ness

    May 28, 2026 at 7:57 am

    Isn’t the mechanism still the same? Indexing and retrieval? I get that content will have to change based on how llm weigh things

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Science & Technology

Learn What VCs Actually Want, From a Founder Who’s Raised $1B l Build Mode

Investors want founders who understand the financial reality of their business. Messy data, misunderstood metrics, or waiting until you’re nearly out of cash to start fundraising can cost founders leverage, valuation, and even a term sheet. In this episode of Build Mode, host Isabelle Johannesen sits down with Sasha Orloff, founder and CEO of Puzzle…

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Investors want founders who understand the financial reality of their business. Messy data, misunderstood metrics, or waiting until you’re nearly out of cash to start fundraising can cost founders leverage, valuation, and even a term sheet.

In this episode of Build Mode, host Isabelle Johannesen sits down with Sasha Orloff, founder and CEO of Puzzle and Startup Battlefield alum, to talk about what he’s learned from building companies that have raised more than $1 billion collectively.

Sasha breaks down what investors look for during fundraising, which financial metrics founders should know by heart, and why VCs don’t expect your startup to be perfect—they expect you to understand its reality. He also shares how he nearly lost a term sheet because his data room wasn’t ready, how fundraising diligence changes as a startup grows, and why getting your financial house in order can help founders raise with more confidence and leverage.

They get into:
– What raising more than $1 billion across multiple companies taught Sasha about fundraising
– Why investors value founders who have a strong grasp of their company’s financial reality
– The financial metrics founders should know before pitching VCs
How investor expectations change from pre-seed and seed through Series A, B, and beyond
– Why revenue growth and the quality of that revenue are critical fundraising metrics
– How runway, margins, sales efficiency, and profitability factor into investor decisions
– Why waiting until you’re running out of cash can hurt your fundraising leverage
– How Sasha nearly lost a term sheet because his data room wasn’t ready
– Why financial organization and compliance can influence investor confidence and startup valuations
– What founders should have prepared for the due diligence process
– Why VCs don’t expect perfection—and why being honest about what isn’t working can make for a stronger pitch
– How Sasha’s own fundraising and finance frustrations ultimately led him to build Puzzle
– How AI could change the way startups manage accounting and understand their financial health

Chapters:
00:00 – Why VCs Want Founders Who Understand Reality
01:26 – Sasha Orloff’s Journey to Building Puzzle
05:05 – Why Puzzle Started With Startup Founders
08:38 – What Founders Should Know Before Fundraising
11:08 – What Investors Look for During Due Diligence
14:37 – Understanding the Financial Health of Your Startup
17:52 – The Financial Mistakes Founders Make
20:19 – When Startups Need Accountants and Finance Teams
24:04 – How Sasha Almost Lost a Term Sheet
26:10 – The Financial Metrics Founders Should Know Cold
28:20 – Lessons From Raising $1B+ Across Multiple Companies
31:45 – Why Financial Readiness Matters to Investors
33:49 – How AI Is Changing Startup Accounting
37:17 – Inside Puzzle’s Series A With General Catalyst
38:52 – Launching Puzzle at Startup Battlefield
40:38 – Sasha’s Advice for Early-Stage Founders

Subscribe to Build Mode:
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New episodes of Build Mode drop every Thursday.

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Science & Technology

How Satellites and AI Can Protect the Planet | Robbie Schingler | TED

Space technologist Robbie Schingler cofounded a satellite company that images the whole planet every day, making visible changes on Earth. He shows how pairing that data with AI creates a “planetary intelligence” we can use to spot emerging threats we might not have seen otherwise. Now he asks: Can we close the gap between seeing…

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Space technologist Robbie Schingler cofounded a satellite company that images the whole planet every day, making visible changes on Earth. He shows how pairing that data with AI creates a “planetary intelligence” we can use to spot emerging threats we might not have seen otherwise. Now he asks: Can we close the gap between seeing a crisis coming and actually stopping it? (Followed by a note from TED guest curators Divya Siddarth and Audrey Tang) (Recorded at TED2026 on April 14, 2026)

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #Tech #ClimateChange

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CNET

That Voicemail Isn’t Real, It’s AI. The New Wave of AI-Impersonation Scams

Scammers are using AI to impersonate high-profile targets, such as celebrities and politicians. Here’s how you can stay safe. You can find the products mentioned in this article linked below Commerce Link *CNET may get a commission on these offers Link to CNET article: Read more about X on CNET.com: Timecode Chapters: 00:00 The Threat…

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Scammers are using AI to impersonate high-profile targets, such as celebrities and politicians. Here’s how you can stay safe.

You can find the products mentioned in this article linked below
Commerce Link
*CNET may get a commission on these offers

Link to CNET article: Read more about X on CNET.com:

Timecode Chapters:
00:00 The Threat of AI Impersonation
01:25 How Deepfakes Are Used in Politics
04:07 The Rise of Hyper-Personalized Fraud
05:42 Testing a Voice Clone on My Boss
07:11 Audio Blind Taste Test With My Sister
11:10 How to Stay Vigilant Against AI Clones

Video Credits:
Host: Katelyn Chedraoui
Scripted by:Katelyn Chedraoui
Producer: Numi Prasarn
Camera: Carly Marsh
Video Editor: Jon Gomez
Thumbnail Designer: Zooey Liao

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