Science & Technology

Google just broke SEO. Here’s what replaces it. | Equity Podcast

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode…

Published

4 months ago

May 27, 2026

CYBER TECH TV

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

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Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

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3 Comments

@yessirri686

May 27, 2026 at 2:27 pm

Let’s see how this goes

Reply
@yessirri686

May 27, 2026 at 3:01 pm

Great segment thanks

Reply
@mindfuel-ness

May 28, 2026 at 7:57 am

Isn’t the mechanism still the same? Indexing and retrieval? I get that content will have to change based on how llm weigh things

Reply

CNET

Apple Made a $129 Folio Case with a Kickstand for the iPhone Duo

Never thought we’d see the day an iPhone case from Apple is over $100 👀 #iphoneduo #allaccess #appleevent #iphoneduofolio #iphoneduocase Add CNET as a trusted news source Never miss a deal again! See CNET’s browser extension 👉 Check out CNET’s Amazon Storefront: Subscribe to CNET on YouTube: Follow us on TikTok: Follow us on Instagram:…

Published

20 hours ago

September 9, 2026

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Never thought we’d see the day an iPhone case from Apple is over $100 👀 #iphoneduo #allaccess #appleevent #iphoneduofolio #iphoneduocase

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CNET

AirPods 5 First Look: Apple Lowers Prices and Upgrades ANC

Apple announces the AirPods 5 in two distinct versions, both featuring 50% more effective active noise canceling and lower prices than previous models. In this video, we break down the key differences between the base and step-up models, including battery life, swipe controls and acoustic upgrades. You can find the products mentioned in this video…

Published

20 hours ago

September 9, 2026

CYBER TECH TV

You can find the products mentioned in this video linked below
Apple AirPods 4 Wireless Earbuds
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation
*CNET may get a commission on these offers

Read more about the new AirPods 5 on CNET.com
Apple Introduces New AirPods 5 With Improved Noise Canceling and Lower Price for Step-Up Model

Timecode Chapters:
0:00 – Introduction and Pricing Overview
0:14 – Step-Up vs. Base Model Differences
0:21 – Battery Life Breakdown
0:27 – Design, Sound Quality, and ANC Improvements
0:43 – H2 Chip and Conclusion

Video Credits:
Host: David Carnoy
Scripted by: David Carnoy
Producer: Celso Bulgatti
Camera:Celso Bulgatti
Video Editor:Jon Gomez
Thumbnail Designer: Zooey Liao