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These ads could encourage people to think twice before buying #TEDTalks

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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4 Comments

4 Comments

  1. @toni4729

    February 7, 2026 at 6:49 pm

    When it comes to me personally, I know I live alone and have two rubbish bins but consider myself careful as I only have to get them emptied once every three months. No food waste.

  2. @sykessaul123

    February 8, 2026 at 10:11 am

    Until you change the business culture away from pure unbridled capitalism, thats not going to change. Capitalism cares about 1 thing only, exploiting people to make money and infinite growth.

  3. @MrCynosure4sure

    February 8, 2026 at 2:16 pm

    And who will pay for such advertising?

  4. @konichiwa_noruto

    February 9, 2026 at 9:16 am

    Nice though bro but difficult to apply on ground 🏟️……..

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People & Blogs

What 3D Scanning the Aftermath of the LA Fires Revealed | Nonny de la Peña | TED

Arriving in the devastated neighborhoods of Los Angeles after the 2025 Southern California wildfires, journalist Nonny de la Peña started scanning the remains — what firefighters called “Nuketown.” Beneath the rubble, her team uncovered a surprising range of things that had survived. From a shockingly undamaged car to family heirlooms in a safety deposit box,…

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Arriving in the devastated neighborhoods of Los Angeles after the 2025 Southern California wildfires, journalist Nonny de la Peña started scanning the remains — what firefighters called “Nuketown.” Beneath the rubble, her team uncovered a surprising range of things that had survived. From a shockingly undamaged car to family heirlooms in a safety deposit box, see how her team found the story by stepping inside it. (Recorded at TEDxManhattanBeach on November 15, 2025)

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People & Blogs

Your thoughts can stay— you just stop wrestling them. #TEDTalks

When is the last time you did absolutely nothing for 10 whole minutes? Not texting, talking or even thinking? Mindfulness expert Andy Puddicombe describes the transformative power of doing just that: Refreshing your mind for 10 minutes a day, simply by being mindful and experiencing the present moment. (No need for incense or sitting in…

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When is the last time you did absolutely nothing for 10 whole minutes? Not texting, talking or even thinking? Mindfulness expert Andy Puddicombe describes the transformative power of doing just that: Refreshing your mind for 10 minutes a day, simply by being mindful and experiencing the present moment. (No need for incense or sitting in uncomfortable positions.)

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People & Blogs

Your body is build for movement — so make it a part of your day #TEDTalks

Can a five-minute walk change how you feel all day? Exercise scientist Keith Diaz shows how your body is built for the kind of movement that modern life has quietly erased — and suggests something refreshingly doable: making time for small doses of movement sprinkled throughout the day, as a way to boost your brain…

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Can a five-minute walk change how you feel all day? Exercise scientist Keith Diaz shows how your body is built for the kind of movement that modern life has quietly erased — and suggests something refreshingly doable: making time for small doses of movement sprinkled throughout the day, as a way to boost your brain and body.

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