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These ads could encourage people to think twice before buying #TEDTalks

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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4 Comments

4 Comments

  1. @toni4729

    February 7, 2026 at 6:49 pm

    When it comes to me personally, I know I live alone and have two rubbish bins but consider myself careful as I only have to get them emptied once every three months. No food waste.

  2. @sykessaul123

    February 8, 2026 at 10:11 am

    Until you change the business culture away from pure unbridled capitalism, thats not going to change. Capitalism cares about 1 thing only, exploiting people to make money and infinite growth.

  3. @MrCynosure4sure

    February 8, 2026 at 2:16 pm

    And who will pay for such advertising?

  4. @konichiwa_noruto

    February 9, 2026 at 9:16 am

    Nice though bro but difficult to apply on ground 🏟️……..

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People & Blogs

Just one conversation can make a difference #TEDTalks

Can you stand up for what you believe in without participating in politics? Anti-career coach Danielle Roberts and political rule breaker Katie Paris discuss how to rethink power, work and civic life on your own terms. They explore how rest, community and meaningful participation can help you stay engaged in the issues shaping your life.…

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Can you stand up for what you believe in without participating in politics? Anti-career coach Danielle Roberts and political rule breaker Katie Paris discuss how to rethink power, work and civic life on your own terms. They explore how rest, community and meaningful participation can help you stay engaged in the issues shaping your life. (This conversation is part of “Idea Knock Down,” a series where two people with different perspectives take on big questions — one block at a time.)

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People & Blogs

Why Big Tech Is Incompatible with Democracy | Bruno Giussani | TED

Most of the technology powering life in Europe today — chatbots, the cloud, digital infrastructure — is owned by companies in the United States. Writer and curator Bruno Giussani makes the case that Europe’s reliance on American technology has crossed the line from convenient to risky. His answer isn’t to go it alone, but to…

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Most of the technology powering life in Europe today — chatbots, the cloud, digital infrastructure — is owned by companies in the United States. Writer and curator Bruno Giussani makes the case that Europe’s reliance on American technology has crossed the line from convenient to risky. His answer isn’t to go it alone, but to build something the continent currently lacks: a real alternative, rooted in a different model. “Technology that does not spy on you — that should be Europe’s digital difference,” he says. (Recorded at TEDxPorto on March 28, 2026)

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People & Blogs

“A single piece of paper can hold endless possibilities” #TEDTalks

14-year-old student Miles Wu is obsessed with origami, transforming everyday scraps of paper into unexpected creations. In a joyful talk, he explores the ancient art form — from making Christmas ornaments and pigeons to folding patterns that can hold 10,000 times their weight — and shows all the possibilities hiding inside a single piece of…

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14-year-old student Miles Wu is obsessed with origami, transforming everyday scraps of paper into unexpected creations. In a joyful talk, he explores the ancient art form — from making Christmas ornaments and pigeons to folding patterns that can hold 10,000 times their weight — and shows all the possibilities hiding inside a single piece of paper.

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