Making DTC western wear work with Paul Hedrick from Tecovas

Published

2 years ago

June 25, 2024

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear. Paul Hedrick, the founder of Tecovas () , joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores.

In this conversation they cover:

• How social media played a big role in the early days of tecovas
• The challenges of modernizing such an old-school industry
• Fundraising when DTC was almost a dirty word.

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

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CNET

Watch Made by Google on Aug. 12 on CNET

We’ve got some theories on what Trevor Noah will help the brand announce this Wednesday at the Made By Google event (namely, the Pixel 11.) CNET Senior Mobile Editor Mike Sorrentino unfolds his thoughts. Watch live with us on August 12 right here on YouTube. Video Credits: Host: Mike Sorrentino Scripted by: Mike Sorrentino Videographer:…

Published

8 hours ago

August 8, 2026

CYBER TECH TV

Video Credits:
Host: Mike Sorrentino
Scripted by: Mike Sorrentino
Videographer: Carly Marsh
Video Editor: Dillon Payne

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People & Blogs

Spider-Man shoots webs + flies through NYC, but it’s his human traits that make him memorable #TED

As the creator of a large chunk of the Marvel Universe, Stan Lee knows a thing or two about conjuring new superheroes from thin air.

Published

10 hours ago

August 8, 2026

CYBER TECH TV

As the creator of a large chunk of the Marvel Universe, Stan Lee knows a thing or two about conjuring new superheroes from thin air.

Music

“To My Bones” / “As the River Flows” / “In Dictum” | Wallis Bird | TED

Musician Wallis Bird performs three genre-bending songs with carefully crafted lyrics that weave themes of grief and societal struggle. The result is raw, roaring and deeply moving. (With singer Tracey Kelleher and followed by a note from TED guest curator Jacob Collier) (Recorded at TED2026 on April 15, 2026) Join us in person at a…

Published

12 hours ago

August 8, 2026

CYBER TECH TV

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