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Making DTC western wear work with Paul Hedrick from Tecovas

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear.  Paul Hedrick, the founder of Tecovas () ,  joins Dom and Becca to…

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It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear.  Paul Hedrick, the founder of Tecovas () ,  joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores. 

In this conversation they cover:

• How social media played a big role in the early days of tecovas
• The challenges of modernizing such an old-school industry
• Fundraising when DTC was almost a dirty word.

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4 Comments

4 Comments

  1. @PlantMama63

    June 25, 2024 at 4:29 pm

    I’m confused. Cowboy boots have been sold online long before Tecovas came along and isnt Tecovas moving to sell with stores?

    Reply

    • @BobbyCarroll

      June 27, 2024 at 7:57 am

      But Tecovas filled a need in the space that lacked the cool factor. Plus, they make returns/exchanges super easy. Yes, I’m a fanboy of Tecovas.

      Reply

    • @PlantMama63

      June 27, 2024 at 8:00 am

      @@BobbyCarroll I bought a pair and they were okay but they just raised their prices like $50!?!? In this economy? They’re not worth what you pay, no thank you.

      Reply

  2. @CarlosChico-j1g

    June 25, 2024 at 11:54 pm

    Great job paul H

    Reply

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Can $5000 Worth of Tech Make You Better at Tennis? | STAT

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CNET senior producer Wes Ott takes tech to the court to see what contraptions are actually useful to aspiring tennis pros and which ones are just out of bounds. #tennis #tech #sports #fitnesstech

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Bloomberg’s Ed Ludlow breaks down Nvidia’s advanced talks to acquire AI startup Hugging Face in a $14 billion deal. Plus, Dell shares jump after the company boosted its annual sales forecast by $25 billion due to surging demand for servers to run AI tasks. And, Uber cuts 10% of its staff globally to streamline its core engineering, science, and delivery groups.

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Nvidia could be closing in on its biggest AI acquisition yet, according to sources. The chipmaker is in advanced talks to buy Hugging Face in a deal that could be worth about $14 billion. Bloomberg’s Ian King and Rachel Metz join Ed Ludlow on “Bloomberg Tech” to discuss their reporting.
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