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What’s the Point of Digital Fashion? | Karinna Grant | TED

What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality — and explores the creative and sustainable potential of fashion that transcends physical constraints. If…

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What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality — and explores the creative and sustainable potential of fashion that transcends physical constraints.

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60 Comments

60 Comments

  1. @TanNguyen-xn6mp

    March 1, 2024 at 8:08 am

    Why?

  2. @zakw4540

    March 1, 2024 at 8:19 am

    Hilarious to think she spent any amount of time researching this. What a waste of time.

    • @kaylaread8048

      March 1, 2024 at 9:07 am

      😂 you have no idea how much time I wasted for my current sci-fi novel. This topic was one of them.

    • @claires9100

      March 1, 2024 at 9:45 am

      I agree that it is a strange topic for someone like me who doesn’t care about all this fashion stuff, but clearly millions of people do, and their addiction is choking our landfills. If this idea can help alleviate even a fraction of that horrible waste, I guess I’m for it and am glad I learned about it in this talk. What a strange world.

    • @LabelsAreMeaningless

      March 1, 2024 at 9:53 am

      If she’d spent any time actually thinking through her ideas, she wouldn’t have done this talk. It’s so incredibly short sighted and naive; and the path it leads down is shockingly harmful.

    • @claires9100

      March 1, 2024 at 10:41 am

      @@LabelsAreMeaningless I’m just thinking that if it can reduce waste in landfills it will have acheived something. Are you thinking more socially or economically?

  3. @PutoMedicoBrujo

    March 1, 2024 at 8:20 am

    i cant wait to see the antipiracy propaganda
    “You wouldn’t download a t-shirt” 😂

  4. @Claus-dx2qy

    March 1, 2024 at 8:30 am

    Fashion = f(planned obsolescence)

  5. @BoogabooTheFlea

    March 1, 2024 at 8:40 am

    Digitally try before you buy for online shopping seems a good idea to me. And perhaps the shop can throw in a garment for the avatar of the buyer as well.

  6. @kaylaread8048

    March 1, 2024 at 8:58 am

    Have this already in my new sci-fi novel 😁

  7. @ometofu

    March 1, 2024 at 9:01 am

    She needs new clothes

  8. @LabelsAreMeaningless

    March 1, 2024 at 9:22 am

    This woman is silly. Virtual items will not and can not replace material goods. You can not wear a digital shirt when you walk to the grocery store, go to work, go to a party or gathering. They have no effect on eachother (digital goods/material goods) the only way in which they effect eachother is if you blow your money on one you can’t afford the other as well. What does she expect? People to suddenly all be walking around in matching white jumpers and only distinguishing themselves online? That will not happen unless corrupt authoritarian governments force it. If we get too that point then it will be worse than any dystopian novel ever written. People should always have the right to chose their own wardrobe. They should have the right to make ‘stupid’ purchases regardless of if another person says it’s stupid.

    I remember when TED would often have thought provoking and well thought out talks, but it’s been a long time since that’s been a thing. Now it’s people who try and sound intelligent while abandoning logic or big picture thinking. They have little depth to their views and often it cloaks a very strong desire for conformity, and pushing their desires onto other people without the say of those people.

  9. @anerat

    March 1, 2024 at 9:39 am

    So all in all she explains how useless digital fashin is but that big brands will make money from stupid cosuming sheep people online with it anyways. no solutions to any problems… I want my time for watching this video back plz.. .

  10. @Decembersbreath

    March 1, 2024 at 9:47 am

    This is genuinely stupid.

  11. @jagsidhu6117

    March 1, 2024 at 9:49 am

    Brilliant talk Karinna. It’s great to hear that voice again. Brought back uni memories 😊

    • @KarinnaNobbs

      March 1, 2024 at 12:11 pm

      Aww thanks Jag!

  12. @MetaManProdutions

    March 1, 2024 at 10:12 am

    Can we also look at pie charts? What about bar graphs? Are we allowed to do digital dancing?

  13. @ozio.6666

    March 1, 2024 at 10:26 am

    Great ted talk. Ai prompt to digital, to Ai video, instantly

  14. @oldbeergangster2381

    March 1, 2024 at 10:44 am

    Just give me a nicely fitting pair of jeans and a clean well pressed shirt. Keep your fashions.

  15. @Ninja9JKD

    March 1, 2024 at 10:58 am

    Ted talks getting worse and worse. Get ready for your digital prisons! Citizen Score/CBDCs will be able to control weather or not you have access to the society and the internet. Have fun trying to do anything if we lose power/internet connection. I highly advise having physical books, cds, etc for anything you truly value. They want you to have nothing, so they will have it all and be able to control you like a slave. WAKE UP

  16. @Neptoid

    March 1, 2024 at 11:10 am

    Since we are more online, we are going to have smaller wardrobes

  17. @Neptoid

    March 1, 2024 at 11:11 am

    It is ok to prefer the digital fashion instead

    • @user-qi7xx5ih6z

      March 1, 2024 at 11:55 am

      Yes but it is not ok to treat a construction of lies as good for humanity as a whole. People accepting the fact you have to buy something you can’t own as inovative and progressive is absolutely insane. Capitalist propaganda has really messed up the thinking of some people.

  18. @user-qi7xx5ih6z

    March 1, 2024 at 11:51 am

    Let me get this straight. Artificial scarcity achieved trough intellectual property laws inflates the price of digital products by creating social value for the “owner” and that’s good for society? So a legal fiction + a market fiction + a social fiction = prosperity? If you believe that my friend the nigerian prince has a great investment oppotunity for you.

  19. @darshan303

    March 1, 2024 at 1:47 pm

    This is the most silly thing people are into lately. Ignoring the real and going virtual. I get the tech is to be blamed. What ever silly and stupid is to spend so much on virtual things, and designer brands have the perfect products here, as they always make things that are mostly not practical. Including the pricing which is not practical. Where is this world going????

  20. @AdityaMehendale

    March 1, 2024 at 2:49 pm

    In other news, some kid died of hunger because they didn’t have the $1 per day required for basic food. But who cares> 9k second-hand roblox gucci. Yay.

  21. @ema4770

    March 1, 2024 at 5:40 pm

    yes instead to help people out of it, make a ted talk publicizing this ! are we helping people or screw them all ?

  22. @astronomicarthur8655

    March 1, 2024 at 5:47 pm

    Dystopic

    • @bryannorris8049

      March 4, 2024 at 11:06 am

      I can’t help but imagine what if other people pay for the privilege of seeing only the messages they want to see on other people’s clothing? Am I going to be a walking billboard for something that I find detestable? Am I going to be blocked from supporting causes I’m passionate about because someone else doesn’t want to see it?

  23. @barbaraking8929

    March 1, 2024 at 6:04 pm

    How do we deal with sizes and color? I love the idea of producing too much but the fit is very important.

    • @KarinnaNobbs

      March 5, 2024 at 3:00 am

      Agree, right now the tech is more suitable to give the potential buyer an idea of the feel of the style than fit – but fit will be solved soon I anticipate. Do you mean size and colour of people or the garments?

  24. @rally_furymoments5294

    March 1, 2024 at 6:48 pm

    So I should go naked because I want to wear digital cloth??? 😹😹😹

  25. @Baritocity

    March 1, 2024 at 7:24 pm

    Inb4 your camera has to clock a specific logo on your physical clothing before you can apply virtual clothes to your photos.

  26. @test19698

    March 1, 2024 at 9:19 pm

    “they are key (NFTs) to the future of digital fashion” one sentence which not only sums up the whole talk it sums up the whole thematic this woman is speeking about.
    A load of crap.

  27. @zzannab

    March 2, 2024 at 4:06 am

    It’s pointless because they want the world to become pointless.

  28. @mariaantoniettamontella9173

    March 2, 2024 at 4:40 am

    wow

  29. @robot7759

    March 2, 2024 at 5:24 am

    Sounds like the king isn’t wearing clothes, again.
    I’ll have an invisibility suit, please thank you.

  30. @RachybopGaming

    March 2, 2024 at 5:46 am

    Thanks for including my video footage Karinna! Such an incredibly interesting topic.

  31. @VuuuMaaa

    March 2, 2024 at 8:14 am

    This is called “idiocy” and drug addiction! For invalids! All this happens because most people are not really busy with anything, and their energy needs to be somehow directed and calmed, but this will not save you.

  32. @VuserYK9jjV

    March 2, 2024 at 8:14 am

    This is called “idiocy” and drug addiction! For invalids! All this happens because most people are not really busy with anything, and their energy needs to be somehow directed and calmed, but this will not save you.

  33. @pro100olga

    March 2, 2024 at 12:26 pm

    Why do we need digital fashion? We don’t.

  34. @pro100olga

    March 2, 2024 at 12:28 pm

    There are so many problems in the world, and folks are trying to sell digital fashion. Facepalm

  35. @quswarabid

    March 2, 2024 at 1:07 pm

    Did TED talks upgrade? There are now talks with ideas not even worth listening to, let alone spreading.

  36. @Kismet-1001Nights

    March 2, 2024 at 4:04 pm

    لبنان 🇱🇧

    قائد اليونيفيل يقول إن الأحداث الأخيرة على الجبهة بين لبنان و إسرائيل يمكن أن تعرض جهود الحلّ السياسي للخطر.

    ويحث جميع الأطراف المعنيّة على وقف الأعمال العدائية لمنع المزيد من التصعيد وإفساح المجال للحلّ السياسي والدبلوماسي.
    😊
    🙏🏻

  37. @Kismet-1001Nights

    March 2, 2024 at 4:04 pm

    المانيا 🇩🇪

    محكمة العدل الدولية تتلقى طلبا من نيكاراغوا بشأن انتهاكات ألمانية مزعومة لاتفاقية منع الإبادة الجماعية، تتعلق بـغزة

    “ألمانيا بدعمها لإسرائيل وسحب تمويل الأونروا، تيسر ارتكاب الإبادة الجماعية وتفشل في الوفاء بالتزامها بفعل كل ما يمكن لمنع ارتكابها”.
    😊
    🙏🏻

    • @Kismet-1001Nights

      March 2, 2024 at 4:04 pm

      جمهورية العربية السورية 🇸🇾

      “مشروع القانون الأمريكي لمنع التطبيع قد يفاقم الوضع الإنساني المتردي بالفعل للشعب السوري، وتدمير أمله في إعادة بناء حياة سلمية.
      ما يقرب من 70% من السوريين يحتاجون إلى المساعدة الإنسانية”.

      – خبيرة أممية مستقلة.
      😊
      🙏🏻

    • @Kismet-1001Nights

      March 2, 2024 at 4:04 pm

      أوكرانيا 🇺🇦

      أطفال في أوكرانيا: 5000 ساعة في ملاجئ تحت الأرض خلال عامين من التصعيد.

      اليونيسف: “الحرب دمرت حياة الأطفال وصحتهم العقلية وقدرتهم على التعلم. لقد عانوا من عامين من العنف والعزلة والفصل عن أسرهم وفقدان أحبائهم والنزوح، وهم بحاجة إلى انتهاء هذا الكابوس”.
      😊
      🙏🏻

    • @Kismet-1001Nights

      March 2, 2024 at 4:05 pm

      ليبيا 🇱🇾

      جدد أعضاء مجلس الأمن تأكيد التزامهم القوي بعملية سياسية شاملة يقودها ويمتلكها الليبيون، وتيسرها الأمم المتحدة.

      وأكدوا دعمهم لجهود ممثل الأمين العام في دعم إجراء انتخابات رئاسية وبرلمانية حرة ونزيهة وشفافة وشاملة في جميع أنحاء ليبيا في أقرب وقت ممكن.
      😊
      🙏🏻

    • @Kismet-1001Nights

      March 2, 2024 at 4:05 pm

      أفغانستان 🇦🇫

      مفوضية الأمم المتحدة لحقوق الإنسان تحث سلطات الأمر الواقع في أفغانستان على حظر عقوبة الإعدام، وتبدي الجزع إزاء عمليات إعدام علنية لثلاثة أشخاص في ملاعب رياضية الأسبوع الماضي.
      😊
      🙏🏻

    • @Kismet-1001Nights

      March 2, 2024 at 4:05 pm

      هايتي 🇭🇹

      معاناة وفقدان للأرواح في هايتي: ارتفاع حاد في عنف العصابات والقتل والاغتصاب.

      “النساء والفتيات يتعرضن لأشكال وحشية وخطيرة للغاية من العنف الجنسي- بما في ذلك الاغتصاب الجماعي”.
      😊
      🙏🏻

  38. @ClickThwackRicochet

    March 2, 2024 at 6:53 pm

    Definitely less material waste than actual clothes but people often forget that creating and using tech actually has huge energy demands and does in fact create carbon emissions. Like I just did with this comment.

  39. @agav2345

    March 2, 2024 at 10:44 pm

    2070 Paradigm Shift clears this yapp session easily

  40. @SurfbyShootin

    March 3, 2024 at 12:42 am

    The world desperately needs wifi shoelaces. Gadgets will save the world.

  41. @HappySlappii

    March 3, 2024 at 8:14 am

    Sorry your art is dying monetarily…. Just like music did…

  42. @ammarsawi6118

    March 3, 2024 at 7:10 pm

  43. @ireneiliashevich5548

    March 4, 2024 at 3:04 am

    I was resenting during the talk – this is an absolute waste of time – whereas the idea revealed in the last minute…

  44. @gauravluthra3733

    March 4, 2024 at 10:24 am

    This doesn’t make sense

  45. @user-qs6vt1ls4r

    March 4, 2024 at 10:54 am

    meaningless

  46. @samanguevara

    March 5, 2024 at 4:48 am

    I’m training English for my IELTS exam! they way the she speaks really help me!

  47. @barlowgee

    March 5, 2024 at 11:49 am

    Gone cuckoo

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