Science & Technology
What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business. If…
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@brendaday2365
December 12, 2023 at 9:34 am
You assume we all want more time off, I don’t, I need money to pay bills. Are you covering my mortgage and school loans with your great leisure plans? I think not.
@amparocribas7792
December 12, 2023 at 9:43 am
What impacts me the most it is what she has told about, our ideas being the core of AI. So, there is time to keep creating, for more to be generated. ❤❤ loving it 🎉
@LeeGarcia
December 12, 2023 at 9:56 am
Any child leaving primary school knows that the popular idea of the right-brain and left-brain is a myth, which undermines the credibility of the rest of the sources to support what she is saying.
Also, all the examples used are smart algorithms, and that’s great! Consultants need to stop branding every solution as AI just for the sake of the trend.
@joseleon8235
December 12, 2023 at 10:03 am
Short term linear narrow visión. I bet for how irrelevant marketing could be with no sustainable goods and even services.
Services: meaning, society not even reach the rate of childs necessary to keep on that market.
@sammoore5228
December 12, 2023 at 10:29 am
Cringe
@julius6817
December 12, 2023 at 10:43 am
Marketing will basically stop existing. Because capitalism will stop making sense. And where there’s no profit, there’s no marketing.
What this woman is talking about will maybe make sense for about the next 3-5 years and afterwards AGI will be so far ahead of EVERYTHING that all our concepts of society, economy and work will be completely outdated.
@BehaviorCoachNeysa
December 12, 2023 at 10:46 am
We need to ditch the dichotomies and focus on continuums. My brain is both ‘left’ and ‘right’.
@chinaradiointernational-cr5730
December 12, 2023 at 10:47 am
hi
@DanielBottner1983
December 12, 2023 at 12:15 pm
Even long before an AGI. Just with an LLM Ai and some generative AI. Marketing done manual is obsolet very soon.
She mentions some repetitive things that might occur. She forgets that these problems are known now.
Very soon an approach like AutoGPT for codint could very easily be adopted to an AutoMarketingGPT.
The LLM generating a dozen marketing texts for a given product. Creating variations of these text for certain demographics.
Generate images for these texts, and variations of these images.
Want to be sure it comes up with new creative ideas? Make sure the tool automatically gets some randomizer.
We don’t even need new ideas for these issues. Some good solutions for a more flexible and “creative” result are already known.
And I agree with alot of users here. What she describes is at best a timeframe of 5-10 years. After that, even without an AGI, most “white collar” jobs are obsolete/ redundant.
@user-yUd2fXfa618hj
December 12, 2023 at 12:43 pm
I look forward to the downfall of “marketing” aka corporate propaganda.
@BernhardWelzel
December 12, 2023 at 12:43 pm
I predict the future: a director LLM with a a small army of LLM specialist will make most of marketing functions obsolete in the next 3-5 years because it will outperform most marketers for a fraction of the costs. Leadership does not want creativity – they want outcomes.
@mikeywatson1862
December 12, 2023 at 1:13 pm
If you thought there wasn’t enough B.S. In The world….
@rbnumbs5853
December 12, 2023 at 2:02 pm
Educate yourself before speaking
@pottedrosepetal6906
December 12, 2023 at 2:06 pm
Bold of her to assume that AI will not straight up replace marketing people alltogether. I very much doubt that AI will fail at creativity.
This felt so vague and like a business meeting with a boss who just throws keywords around.
@nathanlim9195
December 12, 2023 at 9:26 pm
I completely agree! Consultants do what they do best 🤡
@my_oppas_oppais
December 15, 2023 at 10:28 am
Be late to realizing the truth, then at the point you’ve seen the bitter reality that humans have become primitive animals you’ll be too late to input kind of effective measurements. Which unfortunately seems to be how the majority of people think right now lol
@WeylandLabs
December 12, 2023 at 2:08 pm
As much as I appreciate information, I feel bad towards other academic sources that isn’t A I.
TED really follows that algorithm to a tee !
@my_oppas_oppais
December 15, 2023 at 10:31 am
It’s obvious that they’re trying to sell out the idea of AI, seeing how AI related topics are plastered all over their recent videos tbh
@Wild-Instinct
December 12, 2023 at 2:14 pm
I don’t fully agree with the content of that video.
New AI tools are able to create contents with complete new ideas
So Idk about the future of people working as marketers
@Drrolfski
December 12, 2023 at 2:43 pm
Quite vague and pretentious, could have definitely used some inspiring best practice examples.
@Shukaioo
December 12, 2023 at 2:48 pm
Well said. Truly..
@marketingbyai
December 12, 2023 at 2:51 pm
AI marketing is revolutionizing the way businesses connect with their audience. The data-driven insights and personalized experiences it enables are game-changers in today’s dynamic digital landscape. Exciting times ahead for marketers embracing the power of AI!
@allhailthelegs
December 13, 2023 at 10:15 pm
Comment written by AI lol
@jonathancoates1989
December 14, 2023 at 2:36 am
@@allhailthelegs😂😂😂
@ryuail
December 12, 2023 at 3:54 pm
I hate advertisements, always have and likely always will. I hate when someone attempts to convince me to buy something I don’t need for a price that is unreasonable.
Everything this lady says in the first 5 minutes sounds like a fucking nightmare to me. Yet she says it with such enthusiasm and zeal like that projected future is a good thing??
@miguelwc
December 12, 2023 at 4:18 pm
Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don’t need. Period. Actually when Jessica is talks about increasing content… AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.
@michelismanovski6019
December 12, 2023 at 4:55 pm
Ik klikte omdat ik me even lekker wou storen aan haar nederlandse accent maar helaas heeft ze dat niet.
Klinkt meer een beetje russisch
@Thecutecyanbird
December 12, 2023 at 5:45 pm
It’s so super amazing most likely this TED! 😊
@Robot_Overlord_of_Pangea
December 12, 2023 at 5:58 pm
Lame
@samucarvajal-art
December 12, 2023 at 6:16 pm
Are we still talking about right-brain and left-brain in 2023?
@darinherrick9224
December 12, 2023 at 9:51 pm
If I ruled the world marketing would be outlawed. Consumerism is destroying the world.
@HavojonNormatova
December 13, 2023 at 1:06 am
Incredible video
@dammbdf
December 13, 2023 at 3:13 am
do you smell that?
a little bit like bull…
a little bit more like sheet…
@shafiqahmad786
December 13, 2023 at 2:00 pm
The below notes are created using Bard tool 🙂
The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing.
She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change.
One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work.
Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers.
Apotheker argues that the key to success in the age of AI is for marketers to develop a “left AI brain” in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition.
Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand’s values.
Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills.
I hope this summary is helpful!
@allhailthelegs
December 13, 2023 at 10:16 pm
It actually was helpful, thanks
@beibaolim4860
December 15, 2023 at 1:04 am
thanks
@bladeprincess
December 17, 2023 at 10:56 pm
the point about why personalized content is bad is not summarized aptly. she placed more importance on the convergence of what is pushed at you (and also content overload)
@tharding2870
December 13, 2023 at 3:32 pm
AI will accomplish the same thing that Robotics did. It will put people out of work. Back in the 60s they all lauded the easier lives we would have by benefiting from new production technology. They were wrong then and they are still wrong now. “Those who cannot remember the past are condemned to repeat it.”
@thechosenwon6762
December 13, 2023 at 11:42 pm
5 minutes in and shes said almost nothing of value and she works in marketing 🤔
@HappySlappii
December 14, 2023 at 6:26 am
I’m so glad that she’s trying to save marketing…..
@peachmango5347
December 14, 2023 at 8:43 pm
I’m am about a week into the AI algorithm feed on YouTube – I’m hearing a lot of the use of the words “predictive” and “model” ————- so my question is —- —- why aren’t weather forecasts for the weekend or next week super accurate now? If the answer is “garbage in – garbage out” then not much has changed.
@joependleton6293
December 15, 2023 at 1:15 pm
This will be an Accelerating International market, which will develop over time… Ted is usually ahead of the curve..!!
@pqpq594
December 16, 2023 at 3:46 am
Perhaps marketers should start by taking ownership of how their work has blindsided consumers from the various social ills that have been inflicted by their bosses, and think about how that supercharged productivity will simply allow them to mislead consumers and governments at scale. .
@jimmajamma2006
December 16, 2023 at 9:08 am
The opening statement is simply not true. We are working less than we ever had. She should look at the studies
@user-hf4eh2ts3q
December 16, 2023 at 10:26 am
In just an opinion, advertisers and marketers have crossed the line too far now. ENOUGH with ads, personalized ads just piss us off even more. DO NOT LIE AND SAY ADVERTISING WORKS ON EVERYONE…NO. IT. DOES. NOT. If so, even advertisers would be buying their direct competition’s products , wouldnt ya? Advertising with A.I. is bulls–t! Having to use a deep, trickery type of psychology to get anyone to buy anything should get all of you capital punishment, no trial, IMMEDIATELY. YOU ARE DONE, in just an opinion.
@8randomprettysecret8
December 17, 2023 at 10:11 am
Were toast. Society is ruined that too many people like generative AI. Another mental health issue. The internet is a dumpster fire 🔥
@ScentlessSun
December 17, 2023 at 10:23 pm
Marketing has tried its best to ruin the internet and society in general.
@rainerbrendle
December 18, 2023 at 5:57 pm
The simple solution will however be: filter out everything, which may sound as „marketing“ or „advertising“, simply we do not want to waste our time on being manipulated. The obvious outcome.
@tikkivolta2854
December 19, 2023 at 6:38 am
what’s gonna happen to this video: gonna copy/paste the transscript into chat GPT and extract the key takeaways via bullet points. update, 3mins later: got the entire talk. next.