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What If Advertising Was Honest? | Sylvester Chauke | TED

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying. If you love watching TED Talks like this…

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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51 Comments

51 Comments

  1. @user-ig1kb6vg3b

    January 18, 2024 at 10:41 am

    🍁 قال تعالى:{ وَأَنْفِقُوا مِمَا رَزَقْنَاكُمْ مِنْ قَبْلِ أَنْ يَأْتِيَ أَحَدَكُمُ الْمَوْتُ فَيَقُولَ رَبِّ لَوْلَا أَخَّرْتَنِي إِلَى أَجَلٍ قَرِيبٍ فَأَصَّدَّقَ وَأَكُنْ مِنَ الصَّالِحِينَ * وَلَنْ يُؤَخِّرَ اللَّهُ نَفْسًا إِذَا جَاءَ أَجَلُهَا وَاللَّهُ خَبِيرٌ بِمَا تعملون) قال تعالى:
    { إِنَّهُمْ كَانُوا قَبْلَ ذَلِكَ مُحْسِنِينَ * كَانُوا قَلِيلاً مِنَ اللَّيْلِ مَا يَهْجَعُونَ * وَبِالْأَسْحَارِ هُمْ يَسْتَغْفِرُونَ * وَفِي أَمْوَالِهِمْ حَقٌّ لِلسَّائِلِ وَالْمَحْرُومِ } اخي احنا اخوانكم وابنائكم ايتام وفقرا ومحتاجين اني في وجه الله ثم في وجهك ثم في وجه والديك انك توقف معانا تساعدنا بقدر الاستطاعه والله الذي لا إله إلا هو الحي القيوم اننا جالسين داخل البيت بدون الأكل اسالك بالله انك تساعدنا فرجها علينا الله يفرجها عليك دنيا وآخره هذا رقمي واتساب واتصال اذا حبيت تفعل معنا خير هذ رقم الوتساب 00967714964841آني مبدي اهينانفسياانيافقط كل مبدي انسان يتجمل معيا لوجه الله يساعدنيا بحق مكينه خياطه أكون اشتغل عليه وصراف النفسي والخواني ومعدابهدل نفسي أو أطلب أحد@………

  2. @user-ig1kb6vg3b

    January 18, 2024 at 10:42 am

    🍁 قال تعالى:{ وَأَنْفِقُوا مِمَا رَزَقْنَاكُمْ مِنْ قَبْلِ أَنْ يَأْتِيَ أَحَدَكُمُ الْمَوْتُ فَيَقُولَ رَبِّ لَوْلَا أَخَّرْتَنِي إِلَى أَجَلٍ قَرِيبٍ فَأَصَّدَّقَ وَأَكُنْ مِنَ الصَّالِحِينَ * وَلَنْ يُؤَخِّرَ اللَّهُ نَفْسًا إِذَا جَاءَ أَجَلُهَا وَاللَّهُ خَبِيرٌ بِمَا تعملون) قال تعالى:
    { إِنَّهُمْ كَانُوا قَبْلَ ذَلِكَ مُحْسِنِينَ * كَانُوا قَلِيلاً مِنَ اللَّيْلِ مَا يَهْجَعُونَ * وَبِالْأَسْحَارِ هُمْ يَسْتَغْفِرُونَ * وَفِي أَمْوَالِهِمْ حَقٌّ لِلسَّائِلِ وَالْمَحْرُومِ } اخي احنا اخوانكم وابنائكم ايتام وفقرا ومحتاجين اني في وجه الله ثم في وجهك ثم في وجه والديك انك توقف معانا تساعدنا بقدر الاستطاعه والله الذي لا إله إلا هو الحي القيوم اننا جالسين داخل البيت بدون الأكل اسالك بالله انك تساعدنا فرجها علينا الله يفرجها عليك دنيا وآخره هذا رقمي واتساب واتصال اذا حبيت تفعل معنا خير هذ رقم الوتساب 00967714964841آني مبدي اهينانفسياانيافقط كل مبدي انسان يتجمل معيا لوجه الله يساعدنيا بحق مكينه خياطه أكون اشتغل عليه وصراف النفسي والخواني ومعدابهدل نفسي أو أطلب أحد@……

  3. @VelhaGuardaTricolor

    January 18, 2024 at 11:03 am

    Dream on pall. If the Advertising Industry ( PR industry ) can’t lie. It can’t exist. Its whole existence is based on lying! Sophism at best.
    You are basically telling one of the most immoral parts of our society to be moral.

    The problem isn’t consumerism, the ads industry or any other. The problem is social inequality. For as long as there is a reward for being corrupt, to lie, to steal, and to exploit, people will continue to do it.

    The moment there is 100% division of wealth what we have left is humanity and its technology working to make everything better. Nothing else will make any sense.

    PS.: The problem isn’t people living lives they don’t afford. Bc it suggests, a billionaire can fly his private jet anywhere. You need to focus on what is right and what is wrong for everybody.

  4. @RoxanneM-

    January 18, 2024 at 11:20 am

    Were

    • @seraph5765

      January 18, 2024 at 1:54 pm

      Thank you. Was and were are not interchangeable like this!

  5. @clivesmith9377

    January 18, 2024 at 12:01 pm

    The advertising industry is the reason why we all lost our privacy on the internet.
    The advertising industry keeps buying our information making everything worse for us.
    Sylvester Chauke mentioned non of this, while we’re being bombarded with adverts from all sides.

  6. @hamsterclamper

    January 18, 2024 at 12:20 pm

    Surely, given how unlikely it is, this is as good a case as any for a subjunctive in the title: What if Advertising _were_ honest?

  7. @brupleal

    January 18, 2024 at 12:39 pm

    It’s cool to hear, but it is sad to see no actions at all. People nowadays think that just watching and hearing the right ideas is sufficient, leave the action for the others right? Are you watching it in a brand new iPhone or Galaxy one that you bought just because it was released? Do you have more than lots of shoes and clothes?

  8. @kazhankazhanovych6895

    January 18, 2024 at 12:53 pm

    trade-in is already serving that cause by the way

  9. @SpaceBond07

    January 18, 2024 at 1:11 pm

    As someone who understands how companies use psychology and manipulation tactics to fool people, I always think before buying anything and buy things that I really really want. This was a revision for my healthy practice.

  10. @seraph5765

    January 18, 2024 at 1:49 pm

    I think you mean, “What if advertising WERE honest”

    “Was” is the past tense indicative verb form.

    Whereas “were” is used when speaking in the subjunctive grammatical tense, a hypothetical or imagined statement.

  11. @festol1

    January 18, 2024 at 2:13 pm

    That is cool!

  12. @AdityaMehendale

    January 18, 2024 at 2:35 pm

    Meh. The idea is great, but the “honest ads examples” were a bit ‘meh’

  13. @witzerdog

    January 18, 2024 at 3:09 pm

    This talk is extremely naïve.

  14. @PeterPan-yd5rt

    January 18, 2024 at 3:45 pm

    This has to be the weakest TED talk I have ever seen.

  15. @ausnetting

    January 18, 2024 at 3:59 pm

    Advertising that manipulates emotions instead of informing about a product is profoundly unethical and immoral, but it’s the accepted norm.

    It promises more utility from a product or service in order to make us willing to spend more, and results only in disappointment.

    It’s propaganda.

  16. @twshelton7187

    January 18, 2024 at 4:28 pm

    Watch the movie Crazy People. Humorous take on this very subject.

  17. @andym4695

    January 18, 2024 at 4:52 pm

    “Volvo – we’re boxy, but we’re safe!”

  18. @suzyinstitches273

    January 18, 2024 at 4:58 pm

    Also need to address product quality. Many things are designed to fail very quickly, making all of this even worse.

  19. @elin_

    January 18, 2024 at 5:03 pm

    Ad and media people in general should be ashamed for contributing to the toxic beauty standards, pushy ads, false journalism, etc..

    • @itsnisaly704

      January 21, 2024 at 11:31 am

      Good point 👍

  20. @lachlanhenry486

    January 18, 2024 at 5:33 pm

    I’ve noticed that the things we really want and need as consumers never needs a single advertisement. So advertising is only for stuff we don’t need, but the job is only to make us want it. I don’t buy dish soap because an ad told me to. I remember enjoying the BMW films though. Didn’t make me want a BMW, just a great show! We already know what a car is, it’s not selling anything to anyone. But that campaign got all the views, and all the awards. Advertising doesn’t work, anyway. If I want jewels, I’m not going to Kay’s because it starts every kiss. How absurd would that be? I’ll go because it’s right there! We need ads that tell us something we don’t already know, or make our lives better. Companies waste their time and money on advertisement. Like I will never like bud light, never have. No amount of superbowl billions will change that, even though they arguably had the best ad campaign in history. Like, wow, home depot has tools? I didn’t know! Yeah right.

  21. @lachlanhenry486

    January 18, 2024 at 5:40 pm

    I remember watching a video of how really nice boots are made and if I want boots, now I know where to go. But if I’m hungry, the doritoes ad has zero impact. Modern advertising is useless.

  22. @amelghrici3408

    January 18, 2024 at 6:18 pm

    SOS Gaza children and babies died no food no water many poeple die.poeple of USA stop this War please

  23. @KabaiSun

    January 18, 2024 at 6:20 pm

    👐👏👐👏👐

  24. @user-bq7zj9pl6g

    January 18, 2024 at 8:10 pm

    Eventone we don’t need a break

  25. @katelambros2454

    January 18, 2024 at 10:37 pm

    Thank You for giving voice to what should be an obvious issue.

  26. @katelambros2454

    January 18, 2024 at 10:46 pm

    I sincerely thank you for giving voice to this wisdom based advertising practices- it gives me hope – get it we need this Dream Team – I’ve been waiting for it.

  27. @riffking2651

    January 18, 2024 at 11:17 pm

    Well I think the reason we tend towards encouraging consumption is that it allows growth for individuals. Growth is this critical force in our psyches which motivates and satisfies us, and ties in with a bunch of signaling that is really important for us. The roots are so deep that it seems kind of impossible to think of an alternative to this. It is good to encourage more conscious consuming, but other companies are still going to grow without those principles, and governments won’t be able to justify restricting market practice when it massively impacts people’s abilities to create economic gain, especially if GDP growth is slowing or stalling and other nations continuing to expand and gain influence.

  28. @chiefer1325

    January 18, 2024 at 11:33 pm

    Let’s do that ! ❤

  29. @jeevan88888

    January 19, 2024 at 1:47 am

    Advertising/Marketing people in general : First let me make enough money for 10 years, then I will try to work on undoing atleast 1% of the damage I have done .

  30. @SyntheticFuture

    January 19, 2024 at 8:33 am

    The “free thinking” people that constantly buy into corporate marketing. Ah the irony.

  31. @johncox3541

    January 19, 2024 at 8:40 am

    6:30 You see you want advertising to be honest, and then you call a plant-based burger yummy… I’m getting mixed signals.

  32. @felixccaa

    January 19, 2024 at 8:51 am

    quite hilarious to advertise for a burger and green wash it by “recomending” a plant based one

    why not telling the ppl to safe their money and safe the environment by buying fresh vegetables and preparing it oneself ….

  33. @gabriele7467

    January 19, 2024 at 1:11 pm

    They want to SELL (otherwise their clients wouldn’t pay them) and do it with fads/contemporary themes such as veganism or minimalism … and then really believe that they are honest? Hypocrites. Really honest “advertising” would say: do NOT buy a burger even if ut is vegan because it is ultra processed food and not good for you or the environment.

  34. @andrewj22

    January 19, 2024 at 3:52 pm

    9:55 “We used to advertise cigarettes and now we don’t.” We would start advertising them again if it were legal. This isn’t some act of charity on the parts of cigarette manufacturers and advertising agencies. We need to outlaw harmful advertising, not politely request advertisers to do the right thing.

    It should be obvious why rallying advertisers to sell less of their clients’ product is hopeless.

  35. @manoelgomes9319

    January 19, 2024 at 6:25 pm

    Great

  36. @harriemeeuwis978

    January 19, 2024 at 9:50 pm

    It doesn’t show much intelligence if you buy something based on advertising instead of detailed product information.

  37. @namelastname4077

    January 19, 2024 at 10:13 pm

    impossible. not even going to watch this

  38. @k.s.5815

    January 19, 2024 at 10:46 pm

    Honestly, I don’t like eco friendly commercial, but this initiative looks perfect. Many company just pretending to be nice to earth.

  39. @virtuaz

    January 20, 2024 at 12:42 am

    Sorry to burst your dream bubble, but cigarette ads are alive and well in Indonesia and convincing millions of kids to smoke. It just happens to be the last country where it is legal. These include well known american companies by the way. Honesty and profit seeking just don’t go together. People need to figure this out while we still have a semblance of democracy left.

  40. @karelpasicnjek3200

    January 20, 2024 at 7:12 am

    The main point: seduces consumers into debt

  41. @AtamfonWilson

    January 20, 2024 at 8:43 am

    Uhmm. The goal of the honesty squad he described is really paradoxical when placed side by side with ultimate goal of the advertising industry.

    There are opportunities for reduction in excess consumerism, still; it will just be a gradual process of change, I believe.

  42. @davidcabrera6393

    January 21, 2024 at 4:51 pm

    It should be emphasized though that the burden shouldn’t fall on the “creatives” who make the ads. Ultimately, it’s a board room of businessmen and women that pull the trigger on what campaigns get run or not. Those mock ads from the honesty squad may be wonderful but no company will ever run them because alas, the sole purpose of enterprise under a market driven capitalist economy is to grow and increase capital. That is where the paradigm shift should happen, the marketing and PR industry aren’t the ones to blame, they’re just a tool for corporate greed and their agency is very much limited to what they’re hired for. Keep in mind always who’s the one calling the shots.

  43. @ChrisCorson

    January 21, 2024 at 10:22 pm

    What if PEOPLE were honest?

  44. @allnonethevoid1487

    January 22, 2024 at 4:44 am

    It’s literally illegal to advertise honestly

  45. @deanhurley311

    January 22, 2024 at 9:10 am

    They convince you doing isn’t fun or full filling or that you can’t achieve, they convince to not be confident enough they convince you if you’re not better than know one will love you, it’s not only advertising it’s the movies it’s stardom it’s pop music, they take your own consciousness and possess you with their products, you become possessed and then your nothing but zombies or vampires, they turn you into bullies and fill your hearts with hate , everyone is in competition and you neglect your families and communities , you only need your self and families and communities and to build and grow and love , these are your bargaining powers against control from the rich and powerful, nature is fun and exciting and gives you comfort , if it’s a healthy ecosystem all your needs are full filled, this is how economic enslavement ends and your freedoms won

  46. @shandukanimanyaka5654

    January 22, 2024 at 1:18 pm

    This is a powerful message. Honest and creative!

  47. @mrthanhvlogs

    January 23, 2024 at 2:45 am

    🎉🎉❤❤

  48. @christopherc3214

    January 24, 2024 at 10:02 am

    No what the actual problem is you advertisers are collecting too much data. How about rather than lining your pockets you give back our privacy?? Then we have way less targeted ads.

  49. @rezhara

    January 24, 2024 at 10:51 pm

    insightfull! well done Sylv

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