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Tom Colicchio Adds Virtual Commerce to New Culinary Show

Top Chef star Tom Colicchio’s new culinary show, “Tom Colicchio’s The Pantry,” leverages virtual commerce to allow the audience to seamlessly purchase the featured ingredients and tools they see on the show thanks to what it calls “buy bar” technology. Tom Colicchio joins Caroline Hyde on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg…

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Top Chef star Tom Colicchio’s new culinary show, “Tom Colicchio’s The Pantry,” leverages virtual commerce to allow the audience to seamlessly purchase the featured ingredients and tools they see on the show thanks to what it calls “buy bar” technology. Tom Colicchio joins Caroline Hyde on “Bloomberg Technology.”
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