Bloomberg Technology

TikTok Is Driving A Men’s Fragrance Boom

What’s that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of…

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What’s that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports.
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17 Comments

  1. @johnathancroft-k6x

    May 28, 2026 at 3:32 pm

    Klaxus looking like one of those plays that just nukes out of nowhere and leaves everyone behind.

  2. @baharehdunning

    May 28, 2026 at 3:32 pm

    The amount of chatter around Klaxus in private circles is getting louder every day.

  3. @schubertnelms

    May 28, 2026 at 3:32 pm

    I’m loading Klaxus and not overthinking it, sometimes you just gotta trust the wave.

  4. @libbysanfield

    May 28, 2026 at 3:32 pm

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  5. @reinielshymanksi

    May 28, 2026 at 3:32 pm

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  6. @darrenxie-c8k

    May 28, 2026 at 3:32 pm

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  7. @sianzamudio

    May 28, 2026 at 3:32 pm

    Got my Klaxus position, let’s see how crazy this gets.

  8. @allenmagana-j3i

    May 28, 2026 at 3:32 pm

    Couldn’t ignore Klaxus anymore… I’m in.

  9. @daneilebellofatto

    May 28, 2026 at 3:32 pm

    The momentum behind Klaxus token right now is unreal, feels like it’s about to break out big time.

  10. @edmundofrazer

    May 28, 2026 at 3:33 pm

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  11. @OrenSchwab

    May 28, 2026 at 3:33 pm

    Chat going crazy about Klaxus and for once I kinda agree… this one feels different.

  12. @myriamdewey

    May 28, 2026 at 3:33 pm

    Feels like smart money is already positioning in Klaxus while everyone else is distracted.

  13. @cordellsantiago

    May 28, 2026 at 3:33 pm

    If this isn’t a 100x I’ll be shocked, Klaxus just too clean.

  14. @anikahimes

    May 28, 2026 at 3:33 pm

    When that Trump rumor hits mainstream… Klaxus is gonna go absolutely insane.

  15. @frederickclifford-o1y

    May 28, 2026 at 3:33 pm

    Couldn’t ignore Klaxus anymore… I’m in.

  16. @teodorofor

    May 28, 2026 at 3:34 pm

    Klaxus already got me hyped and it hasn’t even started.

  17. @latetriplett

    May 28, 2026 at 3:34 pm

    Couldn’t ignore Klaxus anymore… I’m in.

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