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The Power of Personalization in the Age of AI | Mark Abraham | TED

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can…

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With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI. (Recorded at TED@BCG on September 12, 2024)

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31 Comments

31 Comments

  1. @KidsWithUS2

    October 4, 2024 at 7:05 am

    First 😢😂

  2. @sooma-ai

    October 4, 2024 at 7:06 am

    Mark Abraham discusses the importance of personalization in customer experiences, highlighting how companies can boost growth by adopting a ‘less is more’ approach. He emphasizes the need for businesses to build trust through personalized interactions and warns against the potential negative impacts of AI-driven content explosion.

    • @Wombat7777777

      October 4, 2024 at 7:59 am

      good bot

  3. @uchennadestiny6041

    October 4, 2024 at 7:06 am

    Ted is the best ❤❤❤

  4. @mohamadkaif6411

    October 4, 2024 at 7:11 am

    Second

  5. @hamsterclamper

    October 4, 2024 at 7:12 am

    The « don’t you? » @01:02 sounded like AI from 5 years ago. You lost me there.

  6. @LilSumpinSumpin

    October 4, 2024 at 7:40 am

    Take your AI and shove it 🤡

  7. @markfoth1226

    October 4, 2024 at 7:58 am

    Did I just listen to an advert?

    • @isaiah.dasilva

      October 5, 2024 at 1:25 am

      He speaks fluent in Google Ads

  8. @Wombat7777777

    October 4, 2024 at 8:04 am

    I think this guy is an AI too. Gestures, Motions and Emotions are way out there. He could be casting blues clues or something.

    • @kerenk72

      October 4, 2024 at 3:31 pm

      I think he was just nervous. Good talk though.

    • @learnbytrying

      October 4, 2024 at 6:11 pm

      Seems like he’s just on playback

    • @kerenk72

      October 5, 2024 at 3:24 am

      @@learnbytrying Probably because he was too nervous, which is understandable in this situation, he memorized the whole thing. Therefore, it looks the way it looks.

  9. @VincentVonDudler

    October 4, 2024 at 8:39 am

    Lifetouch (the school picture company that has an effective monopoly) is truly an awful overpriced unpersonalized service. But I bet they think they’re killing it with personalization.

  10. @mrtienphysics666

    October 4, 2024 at 9:54 am

    poor acting

  11. @AdvantestInc

    October 4, 2024 at 11:55 am

    I love the idea that ‘less is more’ when it comes to personalization. Fewer, more meaningful interactions definitely build trust.

  12. @werami9126

    October 4, 2024 at 12:01 pm

    Terrifying

  13. @co8908

    October 4, 2024 at 1:41 pm

    I need a job but I have no degree or job experience to do what I want. I need help someone help

  14. @mel_arquiza

    October 4, 2024 at 6:26 pm

    “To fix the risks of personalization, it’s essential to protect personal data and privacy with strong regulations. Personalization services should be universally accessible to avoid creating divides. Instead of relying on algorithms to make decisions, individuals should be empowered with clear information and guidance, enabling them to make their own informed choices. Systems should support decision-making by offering diverse and unbiased options, while ensuring that people, especially those with fewer opportunities, have the tools to freely explore all possibilities. Transparency and accountability remain crucial to maintaining fairness.”

  15. @IbrahimKone-ix4qi

    October 4, 2024 at 6:48 pm

    I recently sold some of my long-term position and currently sitting on about 250k, do you think Nvidia is a good buy right now or I have I missed out on a crucial buy period, any good stock recommendation on great performing stocks or Crypto will be appreciated.

    • @JoseLopez-lf9rw

      October 4, 2024 at 6:49 pm

      As a beginner investor, it’s essential for you to have a mentor to keep you accountable.
      Ruth Ann Tsakonas is my trade analyst, she has guided me to identify key market trends, pinpointed strategic entry points, and provided risk assessments, ensuring my trades decisions align with market dynamics for optimal returns.

    • @YevaSonia

      October 4, 2024 at 6:50 pm

      Without a doubt! Ruth Ann Tsakonas is a trader who goes above and beyond. she has an exceptional skill for analyzing market movements and spotting profitable opportunities. Her strategies are meticulously crafted based on thorough research and years of practical experience.

    • @JoseLopez-lf9rw

      October 4, 2024 at 6:50 pm

      look up her name on the web for her website.

  16. @Whatifginger

    October 4, 2024 at 8:14 pm

    This is cringe

    • @atikkhan9409

      October 6, 2024 at 11:18 pm

      😂

  17. @RM-xr8lq

    October 4, 2024 at 10:39 pm

    AI is a good tool

  18. @azillaputri4714

    October 4, 2024 at 11:03 pm

    He has great ideas

  19. @GraceCalvin-f2y

    October 5, 2024 at 3:31 pm

    White John Smith Donna Walker Gary

  20. @Warwolf72

    October 8, 2024 at 11:30 pm

    Thanks

  21. @soorenapars

    October 9, 2024 at 9:31 am

    I think he is a Fidelity agent for advertising this brand, his motions, and body language are artificial and I can’t make a relationship between his opening scenario and his context.

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