Entertainment
The Best Thumbnails? Truth-bait.
YouTuber Tom Scott joins WIRED to answer the internet’s burning content creator and YouTube strategy questions. Should YouTube videos have an intro? What is a good traffic source on YouTube? Do thumbnails matter as much as people say? Answers to these questions and many more await on Creator Support. #TomScott #YouTube #WIRED Still haven’t subscribed…
@Lunar994
June 10, 2026 at 3:19 pm
Tom!!!
@ReaganGrace-h2k
June 10, 2026 at 3:36 pm
This kind of content is really enjoyable, please do more like this
@somerandomidiot42
June 11, 2026 at 11:43 am
Bot
@Ganonderf
June 10, 2026 at 3:38 pm
This guy was a legend. So sad he quit
@NOVAKza
June 10, 2026 at 3:56 pm
He took a break. He’s back at it now.
@Ganonderf
June 10, 2026 at 4:00 pm
@NOVAKzaactually??????
@Astrid-Palumbo
June 10, 2026 at 4:12 pm
@Ganonderf his content is different now but yes.
@WerwolfP9192
June 10, 2026 at 6:44 pm
@Ganonderf totally yes.
@Ganonderf
June 10, 2026 at 6:47 pm
@WerwolfP9192 HE CAME BACK TO YOUTUBE!!!!!!!!!!!!! yayayayayayayayayyaayyaya
@ireniaks
June 11, 2026 at 12:49 am
I’m not judging the book by it’s cover, I’m judging the author for choosing it 😂 Same with videos, the faces people use to lure people in, clickbate texts 🤦🏼♀️
@mizuame_yukina
June 11, 2026 at 4:03 am
翻訳して見てますが、なかなか面白い見解ですね。
「人の目を引くためには〝大げさなサムネイル〟の方が良い」とは思いますが、個人的には「彼のように〝真実のサムネイル〟の方が好ましい」と思います。
やっぱりウソは良くないですよ。
@riku_dola8079
June 11, 2026 at 8:32 am
まったくその通り!
@mizuame_yukina
June 11, 2026 at 9:28 pm
@riku_dola8079 同意してくれてありがとうございます。
@cbrunnkvist
June 11, 2026 at 7:24 am
I’m so saddened that is has come to this.
@andie_pants
June 11, 2026 at 8:26 am
I’m really glad he doesn’t do the cartoonishly shocked face while pointing at an empty patch of sky that’s circled in red with a big red arrow also pointing at the obviously empty bit. Thank you Tom. And Wired for that matter. Y’all aren’t offenders either. 💖
@neonswift
June 11, 2026 at 9:13 am
It’s ok for dishonest people.
@judalea17
June 11, 2026 at 9:26 am
nothing annoys me quite like sensationalised thumbnails that either aren’t featured in the video, or are patently false
and of course, when you first said “thumb nail” my thought was “what about the nail on my thumb?” -_-
@suspencer31
June 11, 2026 at 10:45 am
I’m not seeing anyone else comment that they assumed he meant the nails on our thumbs at first so yeah me neither I also didn’t think that
@Montgomery2024
June 11, 2026 at 1:28 pm
💯💯💯
@Tryna2
June 11, 2026 at 4:25 pm
Not really judging by MoistCriticals thumbnails
@jusletursoulglobaby
June 11, 2026 at 4:36 pm
they certainly do. when i see those thumbnails with those ridiculous expressions, i bypass… matter fact some time i click the side of it and say do not recommend. cant be that creative if your thumbnail is that trashy
@catsploitation
June 11, 2026 at 4:48 pm
suicide watch this guy
@j_playz_1
June 11, 2026 at 5:59 pm
I agree 100%
@umaydoruk4526
June 11, 2026 at 9:11 pm
“i make factual content so i want it to be real” implies “fake thumbnail means fake content” which is usually true
@hello0_0o_o
June 11, 2026 at 11:50 pm
Just looking at the thumbnail of this video I can confidently say that what he said went over @Wired ‘s heads. Why do you put a guys mouth as a thumbnail like seriously 😅