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The Art of Persuasive Storytelling | Kelly Parker | TED

“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! X: Instagram: Facebook: LinkedIn: TikTok: The TED Talks channel features talks, performances and original…

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“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker.

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27 Comments

  1. @-TheOracle-

    April 25, 2024 at 11:27 am

    Simple,,, speak to Trump’s voting base.

  2. @MS-uf1fu

    April 25, 2024 at 11:27 am

    TED now has less topics to discuss Morality.

  3. @dawnshire2069

    April 25, 2024 at 11:28 am

    Get organized your mind.

  4. @jamesndukwe33

    April 25, 2024 at 11:44 am

    Good stories position us to be givers.

    Beautiful presentation!

  5. @GilesCuckow

    April 25, 2024 at 11:50 am

    That was a witty & well spoken story

  6. @homewall744

    April 25, 2024 at 12:04 pm

    Lovely when manipulation, propaganda, disinformation, advertising are considered good, to effectively get others to change as you want by hearing their story.

  7. @thegreyman1575

    April 25, 2024 at 1:25 pm

    I just went to Kent State today to try and get people to sign on for government positions. I come from a literary background. I cannot wait to use these techniques!!!

  8. @ammar4992

    April 25, 2024 at 2:06 pm

    Gpu says true100%

  9. @RussianMusic0212

    April 25, 2024 at 2:30 pm

    I’m still trying to figure out why a modern woman insists on speaking in old-school pulpit oratory ’70s jive affect qua rhythmic performative street rap cadence, like some graduate of the Queen Latifah MC Lyft finishing school for hoodrats in pastel suits; that’s a story I can’t overcome.

  10. @noorullah3435

    April 25, 2024 at 2:38 pm

    Nice to improve English

  11. @speakingsandra

    April 25, 2024 at 2:39 pm

    Charisma overtakes good story everytime, tho 🙂

  12. @mikewendland4982

    April 25, 2024 at 3:38 pm

    More unimportant TED Talks!

  13. @HWA8-gg2uj

    April 25, 2024 at 7:08 pm

    Holy guacamole I have a persuasive essay due on Monday

    • @SuperintendentParklaneManor

      April 25, 2024 at 8:42 pm

      Good start of a magnificent story…

      How did it went?

  14. @concernedcitizen7385

    April 25, 2024 at 7:21 pm

    Protect your mind from background agenda-driven ‘stories’ and storytellers.

  15. @kinsmed

    April 25, 2024 at 7:36 pm

    I don’t always commit 12minutes to a TED Talk, but I do want to be a good storyteller.
    Kelly isn’t just presenting… she is connecting.

  16. @phil3768

    April 25, 2024 at 10:04 pm

    Kelly tells a good story.

  17. @cosmosstas

    April 25, 2024 at 11:26 pm

    flushy story

  18. @Introvertman-hr2zm

    April 26, 2024 at 1:24 am

    Thanks for this type of listen bheviour you suggest me
    Thanks for helping

  19. @aidanlam5336

    April 26, 2024 at 2:48 am

    Ironic that her storytelling wasn’t interesting, specific nor well paced

  20. @azxsys

    April 26, 2024 at 3:51 am

    I turned off paying attention after 1-2 minutes of listening.

  21. @vinavitrianty6644

    April 26, 2024 at 5:25 am

    she’s so amazingg!!! definitely the best storyteller I’ve ever watched😍

  22. @horence2360

    April 26, 2024 at 6:40 am

    “Stories are proven to affect behavior!” — I love the message but I just remember that one moment where so many people just went, “I have no enemies” after that vinland saga scene.

  23. @gamingwithkiwilatte3770

    April 26, 2024 at 7:46 pm

    38th

  24. @ChristineEbadi

    April 26, 2024 at 10:11 pm

  25. @simaliberdade2619

    April 27, 2024 at 5:59 am

    I loved this talk. I watched it more than twice to learn from it.
    Essence:
    1.understand your audience (specific)
    2. Paint a picture using wording and images of your audience
    3. Propose
    Choose a good timing. You need to give, before you ask. So that, when your proposal comes, the ground is ready. The other is already waiting for your proposal.

  26. @helenhouwen

    April 29, 2024 at 5:51 pm

    SO GOOD

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