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Sour Apples! Higher Costs Loom Over iPhone 15 Event

Apple is expected to make some big changes with the iPhone 15 — and might draw big complaints. CNET’s Bridget Carey tells you why folks may be feeling sour about the iPhone 15 reveal on Sept. 12. Read the CNET article here: The iPhone 15 Event Could Leave Some Apple Fans Sour 0:00 iPhone 15…

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Apple is expected to make some big changes with the iPhone 15 — and might draw big complaints. CNET’s Bridget Carey tells you why folks may be feeling sour about the iPhone 15 reveal on Sept. 12.

Read the CNET article here:
The iPhone 15 Event Could Leave Some Apple Fans Sour

0:00 iPhone 15 Event: Gripes Over Costs Loom Over September Reveal
1:20 iPhone 15 To Get USB-C Port and Charging
2:22 What Kind of USB-C Cables Will iPhone 15 Buyers Get?
3:52 Prices Going Up for Some iPhone 15 Models
5:21 iPhone 15 Pro Action Button Still Expected
6:09 Don’t Forget About Apple Vision Pro
6:54 Bring Back Live Apple Events!

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75 Comments

75 Comments

  1. MHWM

    September 1, 2023 at 4:32 pm

    I have the 14 Pro Max. Though i will buy the speced out Iphone 15 Pro Max and 15 Plus. I love the new changes

  2. nuyou21

    September 1, 2023 at 4:52 pm

    Why are people acting like they’ve never heard of Lightning to USB-C adapters before or that anyone cares about a price increase, especially when iPhone users don’t speak broke? Apple, take my money. 💰😁

  3. Joe Gibbs

    September 1, 2023 at 4:53 pm

    To be honest, usually, her videos are good and informative. This one seems to just want to bash apple ahead of time. Yes, we know they aren’t cheap phones, and come in 4 models for the iPhone 15 model. I prefer to avoid theatrics when trying to listen to product videos. Think I am going to put this changed on my ignore list for a while.

  4. jads8346

    September 1, 2023 at 5:17 pm

    I just watch to enjoy Bridgete’s face expressions

  5. Megatron2013

    September 1, 2023 at 5:24 pm

    I have friends who have older iPhones but when I asked them if they would buy a new one, they said no. A few would buy an Android because of price. I’ve never owned an iPhone & never will.

  6. Dennis Martinez

    September 1, 2023 at 5:25 pm

    Over price crap.

  7. Gocajoca

    September 1, 2023 at 5:37 pm

    Gen 4 i Phone SE

  8. Marlon Mancini

    September 1, 2023 at 5:46 pm

    Its always the best iPhone ever created . 😂 According to Apple

  9. Pichai die in week

    September 1, 2023 at 5:56 pm

    im waiting for bridget showing up on onlyfans, or naked laying in street when russians finally invade, or easier, getting filmed and showing up on phub

  10. Anurag Maravi

    September 1, 2023 at 6:11 pm

    Apple’s biggest new feature: New Color 😂

  11. AGPRIME

    September 1, 2023 at 6:43 pm

    Can’t wait to see Apple invent the first USB C PHONE.

  12. arben bytyqi

    September 1, 2023 at 6:59 pm

    Xiaomi Redmi 12 5G coast 150 Euro and have snapdragon 4 gen 2 (4nm) 8/256 GB with android 14 out of box and charger included
    Sry apple xioami just launched missile and you did kill a wrong pig Huawei

  13. Joe Baron

    September 1, 2023 at 7:11 pm

    When the market slows, Apple puts it’s price up to counter balance and retain profits—and it’s perfectly positioned to do so. Those wanting cheaper are buying into the wrong brand. In actual fact, those that can easily pay more, will actually be happier to know that they now have that which many others can’t afford. It will make them feel more exclusive and special. And Apple keep their profit margin (or even extend it?!). This is Apple, it’s nothing new—it’s where they have always positioned themselves. You don’t have to buy into it. And USB C is better, 20 times faster than Apple’s lightening; and Android has been using it for many years already. Just sayin’.

  14. Felix Five

    September 1, 2023 at 7:26 pm

    Courage Bridget. Courage.

  15. Fredrick Mtawali

    September 1, 2023 at 7:32 pm

    Who is this woman?? Amazing content 😂😂🎉

  16. Tiago Marquezine

    September 1, 2023 at 7:51 pm

    Am I the only who prefers the pre-recorded presentation? I personally love the high quality editing and I feel awkward when I’m watching someone really nerves on stage. At least now we don’t get that anymore.

  17. Jeffrey Weinstein

    September 1, 2023 at 7:56 pm

    Simple word of mouth. Pilgrims on every street corner.

  18. Firdaus Amir

    September 1, 2023 at 8:08 pm

    Most apple use have macbook or ipad , already type c cable

  19. Mewkee Woo

    September 1, 2023 at 8:28 pm

    bring back finger print reader !

  20. Seb T

    September 1, 2023 at 8:41 pm

    Im still on my One plus 3T since 2016 guys 😂 USB C since the beginning !!! 😭🤣 I would love to buy a iphone 15 but … No thanks .. I think Google pixel 7 or 8 will take my money

  21. Pablo

    September 1, 2023 at 8:45 pm

    Lightning to USB C adapter, will magically let you use your current cables

  22. George R

    September 1, 2023 at 8:56 pm

    Include a cable? As if! Apple’s next awful feature will be to not even give you a box for your phone! Which then Samsung will promptly copy 🤣☹️

  23. Luke W

    September 1, 2023 at 8:57 pm

    It would be great if the new Action Button had an LED to indicate Silent Mode is on

  24. B Nagy

    September 1, 2023 at 9:07 pm

    DUUUUDE have you ever used a lightning cable? You have to change it every 3 months 😀 Plus you can get a lightning USB C dongle. “Tech News”

  25. Josh S

    September 1, 2023 at 9:13 pm

    Will be interesting to see it

  26. Simon Matthews

    September 2, 2023 at 3:28 pm

    It is the accessories like the new type C cables which will rake millions for the Apple, & the like!

  27. Terad Mousa

    September 2, 2023 at 4:13 pm

    Love your energy and your way of presentation … a great addition to the CNET team 👍🏻👍🏻

  28. John McCann

    September 2, 2023 at 4:19 pm

    Stopped buying the iphone after the 4s.(around £699 for the 64gb version. I just realized I’m just a cash cow for Apple with little in return.

  29. Ricardo Alvarez

    September 2, 2023 at 4:36 pm

    Had every iPhone since 2009 and since then, all are the same boring user interface not customizable. Things in life are only temporary and so are electronics….better off buying a used samsung note 20 ultra for example it has expanded memory. All smart phones do the same thing, make phone calls, text and watch YouTube videos, and take puctures, whether new or older…..smart phones are devices used by government agencies as spy tools.

  30. Gerhard Damm

    September 2, 2023 at 4:36 pm

    Too expensive when older phones do the same things.

  31. veksone77

    September 2, 2023 at 6:36 pm

    Apple has been ripping off their customers for years, they don’t care lol.

  32. David Ross

    September 2, 2023 at 6:49 pm

    You will love ALL the new iPhones and you will be HAPPY to pay higher prices for them. Apple expects that from you, and you will comply.

  33. Julien Alexander

    September 2, 2023 at 6:53 pm

    I just say, buy a Samsung 🤷🏾‍♂️

  34. R T

    September 2, 2023 at 6:59 pm

    No I’m not here for a new usb port change

  35. David Ross

    September 2, 2023 at 6:59 pm

    I haven’t watched a CNET video in months (years?), but I love Bridget Carey’s style (did I get that name right?). Nicely done!

  36. Belmont

    September 2, 2023 at 7:22 pm

    Your reviews are excellent.

  37. N Y

    September 2, 2023 at 7:37 pm

    FINALLY USB-C 😊

  38. Dave Anderson

    September 2, 2023 at 8:01 pm

    This broke my photogenics meter

  39. kmannewyork

    September 2, 2023 at 8:04 pm

    I hope the roomer about the pro max being much better than the pro is not true. I hate big phones.

  40. 80s Decade, Can You Please Come Back

    September 2, 2023 at 8:18 pm

    I finally paid off my iPhone 12 Pro Max this past June 2023 via January 2021 when I bought it brand new at AT&T (but I’m pissed off at them for over charging me towards my last 2 final payment to them😡😡😡😡 I ALMOST SWITCHED cellphone companies) I’m still with them sadly even though I’ll be mad at them forever for ripping me off😡😡😡😡

    I’m debating if I should even upgrade to iPhone 15 Pro Max at now; hmm 🤔🤔🤔🤔 due to me hearing the cost of the Pro Max line up all over YouTube😢😢

    But I did hear my iPhone 12 Pro Max has a good 2-3 years to go or longer on it and I’ll save for whatever future iPhone out there maybe…?!?!

  41. jonnyboy8000

    September 2, 2023 at 8:18 pm

    Why don’t you just wait till the date and then you will know exactly what happens this is speculation all the way

  42. IP MAN

    September 2, 2023 at 8:21 pm

    I can’t wait for this brand new I phone 11 pro Max 😂😂😂🤓

  43. Marf

    September 2, 2023 at 8:37 pm

    I also agree with some other folks about repairability. There was a leak just posted on MacRumors recently that looked like it could be branding for a new “R” phone that really pushed sustainability, and I’m looking forward to whatever it entails. Wonder if Apple will ever follow up and actually act on their new Right to Repair stance…

  44. Annette_Honz

    September 2, 2023 at 8:47 pm

    Why is higher cost so surprising? Have you been living under a rock for the past 3 years? B!d@nnomics have screwed over ALL Americans!!

  45. Brian Bourgeois

    September 2, 2023 at 9:00 pm

    I haven’t shopped for an phone in 5 years. I realized when looking. Apple has already increased the cost of the phones. The regular iPhone is last years model. You have to get the pro to get the latest phone. Such a scummy way to do it.

  46. Chris PNW

    September 2, 2023 at 9:34 pm

    Poor CNET. How diminished they are in 2023.

  47. Etpass

    September 2, 2023 at 9:36 pm

    meanwhile over here not planning to upgrade my iphone 14PM ar least for the next 4/5 years 🙂 imma happy camper ands not having to pay for something cliché every September 12.

  48. Joe O.

    September 2, 2023 at 9:44 pm

    I used to get a new iPhone every two years but the updates/improvements are so incremental now that I’d rather just splurge on a new battery and forge on. I take care of my 12 Pro Max and it takes care of me. No urgent need to go with a 15 Ultra but we’ll see if there are any surprises come 9/12…

  49. Ryan G

    September 2, 2023 at 9:50 pm

    I prefer the recorded Apple events, I thought the live audience Apple events were really cringe

  50. Winston Smith

    September 2, 2023 at 9:57 pm

    It makes phone calls why can’t I just have a cheap phone for phone calls, my computer and iPad does the rest of my work just fine

  51. Soberanis Fam

    September 2, 2023 at 11:55 pm

    Apple fanbois should love price hikes…it gets them to 4 trillion dollars faster which sheep love to boast about 😂😂

  52. Emeriss

    September 3, 2023 at 1:56 am

    Covid is an excuse.. a bs one at that. So bars, restaurants and cinemas are working full capacity, clubs and football stadiums are full of ppl , but ofc COVID only targets Apple lmao. I always supported Apple and i actually DO ENJOY the whole package an iPhone is, but they are getting super greedy, forced by authority to switch to USB C ( something that should be done on their own long ago) and putting periscope lens ( something other manufacturers like Samsung ) have for years and increase the price with 200 dollars on the pro max.. incredible greed for sure! Why would customers take the hit for the change to USB C ? Something we beg them for years to do and something even mediocre mid range phones have for years..

  53. shinobi

    September 3, 2023 at 5:05 am

    I don’t think Apple change the “Pro Max” to “Pro Ultra” since Samsung is using that name for their flagship Galaxy

  54. King Smoove

    September 3, 2023 at 7:05 am

    Be nice if the m3 ipad pro with oled screen are announced

  55. Adnan Mansour

    September 3, 2023 at 7:46 am

    Bridget, spare a thought to us poor Australians. The current iPhone 14 pro cheapest version is $1749!

  56. Ilerioluwa Brown

    September 3, 2023 at 7:51 am

    Hope to see a smaller ultra

  57. special cook day

    September 3, 2023 at 8:56 am

    Remember Samsung Ultra started 2021 and started USB C in S10 @ 2019. Why do I feel Cupertino 🍎 i📱🤓 NERD!!!!!!!! copy 🐈‍⬛️ of Samsung 🤔?

  58. Ray of Light 62

    September 3, 2023 at 9:32 am

    I can’t grasp why Apple, with phone sales falling rapidly, keep raising the price of their devices.
    Thank you x the video.
    Greetings,
    Anthony

  59. Will M

    September 3, 2023 at 9:40 am

    And all the people complaining they ” can’t afford to live” will be immediately financing this over- priced iphone 😂

  60. shockcityrocker

    September 3, 2023 at 9:55 am

    I’d be willing to pay $300.

  61. Bebe Ka$h

    September 3, 2023 at 10:15 am

    I’ll pass too. I held on to my Samsung Note 10 Plus until 4 months ago when I bought my 14 Pro Max. Nope. Nothing here to warrant an upgrade.

  62. THN

    September 3, 2023 at 10:51 am

    Just say whatever you all want to say, stupid human still buy the phones.

  63. Strawberries Nd Crème

    September 3, 2023 at 11:06 am

    Love my Samsung 23 ultra in TB storage 🙂 way better than Apple 😂😂😂

  64. Michael Floyd

    September 3, 2023 at 11:48 am

    Hit it right on head. Apple does subtle changes to the iPhone yet people still buy them.

  65. anonymous sun Lopez

    September 3, 2023 at 12:27 pm

    Cuz Apple knows once they switch to usb c and add that 10x periscope lens… competition with samsung is over and theyve taken ove rthe market

  66. Plumcrazyshaker

    September 3, 2023 at 12:37 pm

    No thanks!

  67. Tito

    September 3, 2023 at 2:32 pm

    Do you know how many things you can buy for a $1000.00 instead of a iPhone? People are dumb.

  68. MAHD T

    September 3, 2023 at 2:56 pm

    Thought they might launch new iPad mini… If they do…. This could be my first apple device to purchase. Reason: Samsung doesn’t have iPad mini form factor.

  69. Jots

    September 3, 2023 at 3:09 pm

    😂😂😂😂

  70. Joel ‘avaiton

    September 3, 2023 at 3:15 pm

    Blue iPhone 15 ultra

  71. Brent Smithline

    September 3, 2023 at 3:33 pm

    Only have to purchase a new iPhone every year is if you are one of “those people” who must always have the latest, and greatest. Knew a person who purchased a new sports car every year. I purchase a new car if my old one dies, or is over ten years old and the motor needs to be replaced.

    Pundit’s live in this world of new iPhone every year because it is part of their job. Thing is they do not understand that most normals keep devices like the iPhone for five, or more years before they replace them. I now have an iPhone 11 Pro that is which is three years old. More than likely going to keep it around for a few more years before it is replaced.

    Only reason I might purchase the iPhone 15 Pro, or ProMax is if it has high speed data transfer rate like USB4/Thunderbolt 4 of 40GB. Hate how long it takes to transfer my home video clips from my iPhone to my Apple M1 MacBook Air via the lame lightning port introduced back on September 12, 2012. Which makes it 260 PhD Robert Metcalfe “The Father of Ethernet” (inside joke) technology years old. Bob often told me six months in networking/computers is equal to a decade in any other industry.

    So . . . “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
    ― Ferris Bueller

    As a normal do not care about live Apple Events. Having first worked in the professional production world right out of college can tell you live events are a royal pain in the butt. As a normal Love the fit, and finish of the canned Apple product introductions.

  72. Sony Sam

    September 3, 2023 at 5:41 pm

    Will vision pro ever be under $1000?
    Is $350 a dream in 10 years?

  73. D

    September 3, 2023 at 6:00 pm

    IF APPLE WATCH DOESNT HAVE BLOOD PRESSURE IM MOVING TO GALAXY

  74. America Abandoned

    September 3, 2023 at 8:06 pm

    They can keep their garbage for these prices😂😮

  75. Mr ted

    September 3, 2023 at 8:50 pm

    Apple to make some serious changes to the I phone and not small baby steps and charge excessive increases🤞

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