CNET

Siri’s rise and fall

Apple’s Siri had a huge head start when it came to voice assistants. How on earth did Siri get bested by Google and Amazon? We explain how that happened and how Siri can still be a major player in the intelligent assistant world. 0:27 Apple buys Siri 1:03 Siri’s intro 2:20 Hi Galaxy 3:43 Google’s…

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Apple’s Siri had a huge head start when it came to voice assistants. How on earth did Siri get bested by Google and Amazon? We explain how that happened and how Siri can still be a major player in the intelligent assistant world.

0:27 Apple buys Siri
1:03 Siri’s intro
2:20 Hi Galaxy
3:43 Google’s turn
3:56 Cortana who?
4:31 Amazon joins the party
5:16 Apple Homekit
5:41 Google Now upgrade
6:21 Siri not so bright
6:49 3rd party support
7:17 The showdown
8:38 Siri needs attention
9:45 Siri’s future

84 Comments

  1. Big Block R

    February 8, 2021 at 6:07 pm

    What ever this guy name is He’s an Apple 🍎 Hater ….🤣🤣🤣

    • iyaz akhtar

      February 8, 2021 at 8:42 pm

      yeah. what a biased fellow.

  2. Jamil Aboudaher

    February 8, 2021 at 6:10 pm

    Bixby is crying in the corner because he didn’t mention it.

  3. Ganesh Kumar

    February 8, 2021 at 6:42 pm

    Apple: Siri
    Google: Sorry

  4. Thenessh

    February 8, 2021 at 7:09 pm

    I grew up with Siri on my iPads so it kinda helped my English sound so much better causing me to get easy A on oral exams and presentations😂

  5. Kushagra Gupta

    February 8, 2021 at 7:11 pm

    I love this series!

  6. Kushagra Gupta

    February 8, 2021 at 7:12 pm

    Cortana could’ve been so good, it was literally a character in Halo, but….Microsoft.

  7. Rubber Band Man Destruction

    February 8, 2021 at 7:24 pm

    0:23 don’t say “jump to different sections” if you don’t include time stamps. Come on CNET, I thought you’d be more tech savvy…

    • iyaz akhtar

      February 8, 2021 at 8:43 pm

      There are timestamps in the description. Would you like the times on screen?

  8. Francisco Alcaraz

    February 8, 2021 at 7:34 pm

    Bixby has gotten sooo much better

  9. Chris Day

    February 8, 2021 at 7:50 pm

    If I could switch to google assistant on my iPhone I would in a heartbeat.

    • mshark

      February 8, 2021 at 10:14 pm

      Just install it

    • Aaron Lane

      February 9, 2021 at 12:45 am

      You can get google assistant from the App Store.

  10. Nom

    February 8, 2021 at 8:09 pm

    The S3 was a baaaad phone.

    • iyaz akhtar

      February 8, 2021 at 8:45 pm

      I quite liked it. It was my day-to-day driver for a while.

  11. Benjamin Plut

    February 8, 2021 at 8:16 pm

    4:49 “at the time people questioned the purpose of this speaker.”
    I still do, the only use i have for it is as an alarm clock, one of my main complaints is that it doesn’t understand Slovene and even if it did I can do everything on my phone without the danger of it misunderstanding me

  12. Mason Lin

    February 8, 2021 at 8:17 pm

    Talk about the Apple M1 Chips…

  13. Ahmad Eido

    February 8, 2021 at 8:36 pm

    Amazing video, I have an iPhone and I always ask Siri to ask google 😁

  14. mark aldrin pulido

    February 8, 2021 at 8:41 pm

    it’s not the best but it’s not the worst. just looke at cortana and bixby, they’re way behind the competition.

    Siri can control all my smart homekit devices and im fine with that.

  15. Kexin

    February 8, 2021 at 8:44 pm

    Siri activated a few times during this video😒

  16. DarkBlueKite

    February 8, 2021 at 9:28 pm

    bixby is king

  17. imran qadir

    February 8, 2021 at 9:53 pm

    Google assistant is much better than other other assistants

  18. David Maglioli

    February 8, 2021 at 9:59 pm

    There’s been rumors floating around for the last couple years that suggest that Apple has been overhauling Siri in the background, they’ve also been buying up tech startups that specialize in AI. They seem to be very aware that Siri isn’t up to par with the others, and that they might be working to change that.

  19. Bryan

    February 8, 2021 at 10:04 pm

    I don’t use any voice assistance.

  20. Bikas Vaibhav

    February 8, 2021 at 10:44 pm

    Apple always sucked in software area and it’s not going to change.

  21. Vigtornilliaa

    February 8, 2021 at 11:04 pm

    Siri in 2021 needs to be upgraded its not good update it

  22. Vigtornilliaa

    February 8, 2021 at 11:04 pm

    Siri needs a big upgrade

  23. Vigtornilliaa

    February 8, 2021 at 11:06 pm

    Homepod mini 2 will be a better home smart speaker

  24. fyrtree

    February 8, 2021 at 11:08 pm

    I only used Siri once.

  25. NINE RUSH Classics

    February 8, 2021 at 11:45 pm

    RIP in chat

  26. Saiful Adam Saiful Amri

    February 9, 2021 at 3:40 am

    I am Sakar

  27. Christopher Roberts

    February 9, 2021 at 4:33 am

    Siri definitely sucks. Along with 🍎 products and prices. Can’t go wrong with Samsung.

  28. shinobi

    February 9, 2021 at 4:35 am

    I still prefer the old Voice Assistant. It didn’t need internet connection and everytime I needed to call someone it finds it easily.
    But Siri on the other hand, most of the times doesn’t

  29. Sandeep yadav

    February 9, 2021 at 5:18 am

    4:43 covid 19 section in 2014?

  30. Ben Greenwald

    February 9, 2021 at 6:10 am

    This is a very deceiving video. He doesn’t explain why Apple is behind. They don’t store your voice recordings like the competitors. It’s Apples privacy policy’s that put them behind.

    Also HomeKit devices are lacking due to the requirement for end to end encryption

    Do better C-Net and tell us the whole story.

  31. aaron acosta

    February 9, 2021 at 7:13 am

    clickbait title. I seriously thought that Siri was going to get replaced by something else when I read the title. (and it should by Google Assistant)

  32. Lukas

    February 9, 2021 at 7:19 am

    Siri is awesome

  33. Blaise Dahl

    February 9, 2021 at 7:55 am

    Google and Amazon were able to accelerate their assistant’s intelligence by leveraging user analytics, that comes with a price of lesser privacy. Apple can get to that level of intelligence with siri, it’s just going to take longer. They may have lost ground in the voice game over past 5 years, but they haven’t compromised either. I do hope siri will get better with keeping context and just be a smarter assistant.

  34. Jason

    February 9, 2021 at 9:40 am

    I never use Siri more than to set a timer or tel me the weather. Anything beyond that Siri is useless.

    Plus no one really does voice commands to their phones. It’s too weird.

    The Amazon Alexa took advantage of people buying things from Amazon. “Buy more cat food” and Alexa would already know which brand you bought before and you would likely have Amazon Prime and it would show up to your house 2 days later, in some areas the next day. It meant that many Amazon shoppers had Alexa which made it the premier platform for Home Automation. Google is second place because it the only option if you don’t want to be tied to Amazon Marketplace. Apple is only good at making iPhones, iPads, Macs, and Apple Watch. SIRI- ously it’s pretty amazing Apple is a 2 trillion dollar company.

    SIRI – at least I am better than Cortana and Bixby. Almost everyone- SIRI, What’s Bixby? SIRI – now playing Justin Bieber . 😂

  35. YOU'RE AWESOME

    February 9, 2021 at 9:47 am

    Apple should just ditch Siri altogether and focus more on increasing battery life of iphones..

  36. Mark N

    February 9, 2021 at 11:28 am

    Defining the state of the world by how many Marvel flicks have been released. Hmmm.

  37. Krmelj

    February 9, 2021 at 11:46 am

    Siri sucks and always will suck because Apple does not power its own search engine from which the voice assistant pulls data from. Google, Amazon and Microsoft do however.

  38. Just A Pair of Legs

    February 9, 2021 at 12:54 pm

    The problem is is that I’ll ask her a question and she’ll give me some back words answer that has nothing to do with what I asked

  39. Peppe Ddu

    February 9, 2021 at 1:25 pm

    Siri doesn’t need to be better-than xyz.
    Siri is a part of the Apple walled-garden ecosystem where users value the safety of something that is managed for them, software and hardware.
    There is no “be careful don’t do that” in the Apple ecosystem and Siri just need to be good enough for the vast majority of users.

  40. Learn Creativity

    February 9, 2021 at 3:37 pm

    Only real use cases for siri:
    Beeing in a car and trying to call someone on speaker
    Beeing in the shower and changing songs

  41. SkillipEvolver

    February 9, 2021 at 5:14 pm

    Ever feel like…. You’re just wasting your time watching videos like this?….

  42. Blake Bentley

    February 9, 2021 at 5:41 pm

    Watching this video on my iPhoneand it keeps pausing every time you say Siri… so Siri isn’t that bad.

  43. PAloxi

    February 9, 2021 at 6:13 pm

    Siri is the most underrated thing in life

  44. This Guy

    February 9, 2021 at 6:34 pm

    I still prefer Siri. I stopped using Alexa when all my skills miraculously stopped working. Siri and HomeKit is just a smoother experience for all my smart devices.

  45. Elena Pear

    February 9, 2021 at 8:55 pm

    The Rich invest their money first into assets instead of purchasing liabilities. Take a Wise decision today and invest in forex trading.

    • Lucas Bill

      February 9, 2021 at 8:57 pm

      Forex is really profitable when you invest with a professional trader

    • Sheldon peter

      February 9, 2021 at 9:00 pm

      @Lucas Bill you’re absolutely right👍

    • Ben jack

      February 9, 2021 at 9:01 pm

      Most time having knowledge or insight about a particular activity can as well be a pleasing exercise. I can boldly say that forex trading is one of the most profitable money exchange services that elevate investors and their financial status

    • Scott Olivia

      February 9, 2021 at 9:02 pm

      @Ben jack that’s true most people today have been having alot of failure in forex sector due to poor orientation and bad experts

  46. Mr. Grey

    February 9, 2021 at 9:06 pm

    Google assistant and others: We don’t know how to spell Privacy

  47. Joshua Oluwaseyi

    February 9, 2021 at 10:09 pm

    Who else got their Siri triggered whenever he mentioned Siri

  48. Digital Markings

    February 9, 2021 at 10:15 pm

    Forgive me for saying but actually this video does not provide a clear picture of many things that were happening and where all of it may lead. Siri team wasn’t even aware at first about the development of the HomePod. There were issues with the code, plus Apple did not want to do the same like Google and Amazon because of privacy. Also, there was no mention of acquisition of Voysis and other companies and possible plans for this year. Not to mention hiring of John Giannandrea, former Google boss for Artificial intelligence and search.

  49. Yannick Sluyts

    February 9, 2021 at 11:06 pm

    I use google assistant and Siri regularly. I would say being in the apple eco system is still a cleaner experience and that makes up for the lack of Siri smarts. Although I am not a very advanced user so it might be that. Use it everyday though.

  50. Cesar Trujillo

    February 9, 2021 at 11:10 pm

    Woah! First a beautiful smile now a beard! Let’s not get crazy with the size though. Less is more. Love it.

  51. Fahim Ahmed

    February 10, 2021 at 8:41 am

    Whats the background music name?

  52. Riu Ricefield

    February 10, 2021 at 9:57 am

    Fall?????????????? When???????? and where????? By who’s opinion?

  53. Tony Stark

    February 10, 2021 at 10:12 am

    Apple needs to give more attention to Siri.

  54. donovan cherryholme

    February 10, 2021 at 10:33 am

    Anything that Apple makes sucks bottom line

  55. Arthur Mawaya

    February 10, 2021 at 10:36 am

    2:44 savage 🤣🤣🤣🤣

  56. Jack Park

    February 10, 2021 at 12:19 pm

    I wish my iPhone runs google voice assistant default. miss that feature man..

  57. Alexander Zgura

    February 10, 2021 at 12:29 pm

    I use Siri all the time. Especially when I drive.

  58. Chris Joseph

    February 10, 2021 at 3:12 pm

    I guess apple didn’t take it SIRI-ously 😂😂😂😂😂😂

  59. Douglas Fünkler

    February 10, 2021 at 3:40 pm

    I didn’t know it had fallen… 🧐

  60. noupot

    February 10, 2021 at 4:33 pm

    I’m not using Siri as it works very badly and I’m not missing it…

  61. ONION

    February 10, 2021 at 5:35 pm

    Google home and nest hub sucks you can’t ask it to do anything and it failes, the only thing it can do is to turn on or of the lights, it mishear everything the google voice assistent on my phone is working better dont say that Google is doing a great job at the Google home voice assistant! For anexample “describe the taste of mozzarella cheese” google nest hub: Here are some recipes I found. While google home app gives me results and read it out loud. Like wtf!?

  62. Werre Daltan

    February 10, 2021 at 6:32 pm

    If you ain’t first you’re last

  63. Werre Daltan

    February 10, 2021 at 6:33 pm

    I am not an iPhone user but I remember Google Assistant used to suck back when it first started lol I never really was a big fan of voice assistance the only thing I use Google for is to check the weather and to turn off my TV LOL

  64. Andrew Cool

    February 10, 2021 at 6:48 pm

    There was no fall. I use it every day. It’s use has widened.

  65. Little Heaven

    February 10, 2021 at 7:09 pm

    THE REASON WHY SIRI IS NOT THAT INTELIGENT IS BECAUSE OF APPLE PRIVACY POLICES…. COMPARED TO GOOGLE ASSINTANT.

  66. Rod Priester

    February 10, 2021 at 7:13 pm

    The Samsung person that said s voice was “siri esque” should have been fired for branding siri for the competition

  67. youku 3D

    February 10, 2021 at 7:35 pm

    I like better HUAWEI Asend p1 video 🥰🥰👈

  68. Francois

    February 10, 2021 at 7:47 pm

    Siri is so far behind Google, I feel left behind…
    Hey Siri, “Send a WhatsApp message”
    ‘Sorry, there is a problem with the app”
    When ever I interact with a Google device, I feel buyers remorse and wish I had rather bought an Android device…

  69. mtakum aier

    February 10, 2021 at 8:40 pm

    It’s because of Apple’s strict privacy concerns. They don’t collect data from SIRI searches like Google and Amazon.

  70. Raden Mulyadi

    February 10, 2021 at 9:04 pm

    apple with bla bla bionic but siri require online connectivity to just set an alarm

  71. Sophisticated

    February 10, 2021 at 9:51 pm

    Google and Amazon have more to gain from just offering voice assistant services, they both collect large amount of data that can be turned in revenue, which being their services are more capable “thus customers find their respected services more satisfying”. Contrary to apple, which leads to complacency.

  72. Elie

    February 10, 2021 at 9:54 pm

    The problem with cortana gets in your way while using your computer. I hate it.

  73. Asif A. Ali

    February 10, 2021 at 10:02 pm

    Nothing can beat Google AI. Google AI understand everything, and has a response for everything. ☺

  74. Gordon M

    February 10, 2021 at 11:17 pm

    Siri sucks, Amazon is the best

  75. Jersey Hudson

    February 11, 2021 at 1:00 am

    Google Assistant is good because it uses Google as a browser vs.. apple siri doesnt really have a browser .. google is used by everyone so its always improving

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