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iPhone Subscriptions Just Feel Wrong

Apple reportedly is cooking up a subscription plan that has you lease an iPhone like a car. But making hardware another subscription presents a number of uncomfortable “what ifs.” 0:00 Get ready for new ways to pay for iPhones 1:29 The iPhone subscription reports explained 2:28 We are holding on to our phones longer 3:16…

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Apple reportedly is cooking up a subscription plan that has you lease an iPhone like a car. But making hardware another subscription presents a number of uncomfortable “what ifs.”

0:00 Get ready for new ways to pay for iPhones
1:29 The iPhone subscription reports explained
2:28 We are holding on to our phones longer
3:16 What will happen if you stop monthly payments?
3:35 Other hardware subscription models
4:33 Why would Apple need this?
5:14 We may see a more expensive iPhone Ultra
5:36 Could this keep you locked into all-things Apple?
6:21 iPhone subscriptions could be a good thing

GregglesTV breaks down Samsung Access billing:

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75 Comments

75 Comments

  1. Vandal42

    February 17, 2023 at 9:24 pm

    Apple is seeing what Adobe is doing and wants that. Subscriptions mean, tiny price increases will occur over time – “a frog doesn’t jump out of boiling water ~ if the temperature is increased slowly”. Subscription price increases aren’t because the upkeep needs it, its to make the profit margin in exponential growth vs leveling off. If the profits level off, the stock price comes down, then valuation of the brand comes down. “Year over Year growth” is the CEOs favourite dirty word

  2. Ausnen

    February 17, 2023 at 9:29 pm

    Renting a phone is begging for it to cost 2k every year

  3. Megatron2013

    February 17, 2023 at 9:32 pm

    I still have a Moto G7. But I’m planning to buy a new phone this year.

  4. K C

    February 17, 2023 at 9:36 pm

    Most people sell or trade in their old phones anyway, makes sense on a recyclability level as Apple has robots that can strip the phones down to bare materials to be used again. The phone is just a shell for your data, and that can travel with you from device to device.

  5. AJooni

    February 17, 2023 at 9:41 pm

    👌🏼👌🏼

  6. Brett Domenick

    February 17, 2023 at 9:43 pm

    It really depends on the price. The phones are good enough to keep for a good 4-5 years now without feeling like you’re missing out. But once I upgrade, I rarely touch my old phone or I’ll often trade it in. So if the price is right I won’t mind paying monthly to get more upgrades.

  7. Airboy

    February 17, 2023 at 9:52 pm

    I really understand what u are saying but am not complaining at this end

  8. MultiPropanbutan

    February 17, 2023 at 9:58 pm

    I change my phone every year and if the lease program would help to create fully transparent electronic waste management system … improve the recycling of materials I would be more then happy to participate … not to mention the benefit of saving some money through such lease program.

    Ah in some markets there are already companies which offer you to lease for example high quality photography equipment or even phones… this is no different other then bringing it in-house and having the entire lifecycle of the device under control…. If done responsibly it should be good not only for the company finances but even more so for the environment and so called circular economy.

  9. Mo A

    February 17, 2023 at 9:59 pm

    You won’t own anything and you’ll be happy.

  10. Hussien Alsafi

    February 17, 2023 at 10:09 pm

    🤠🤠🤠🤠🤠😎😎😎😎😍😍😍😍

  11. Sloppy Toons

    February 17, 2023 at 10:10 pm

    Sometimes subscriptions make sense. I think for consumption media like music, movies or tv it makes total sense. It’s basically ad free TV and Radio of the modern era.

    I don’t even have a problem with the option of renting things. The issue is when there isn’t an option. Renting phones isn’t new. That’s what most carrier services offered/offer.

    Personally it’s frustrating that there isn’t an option to pay a one off fee for many software I use for work. My income isn’t the same every month so not sure why software bills need to be. I’m fine paying a couple of thousand bucks for software that brings in money, but I rather pay it off once and then only pay again when I need/want new features

  12. Davyo Thompson

    February 17, 2023 at 10:15 pm

    A HUGE ADVANTAGE NOT MENTIONED: doing a phone rental or subscription would be a way for the consumer to decide if they want an iPhone or a Android device without having to totally commit by switching and buying a device and signing a long term contract before using the device on a daily basis, this could be a test drive of other devices for the consumer.
    As example: I’m a past Samsung user but now a longtime iPhone user, I would love to rent a new Samsung device to try it out first before totally committing to buying one.
    CNET said nothing about this advantage for the consumer ????????

  13. Michael Hadley

    February 17, 2023 at 11:05 pm

    What about the environmental aspect? Let’s assume that the corruption in the supply chain and mining of minerals needed to build these phones isn’t fixed in the short to medium term. It’s in Apple’s best interest (financial and environmental) to take back our used phones and either refurbish to resale or to recycle to recover those rare minerals. Thoughts?

  14. HERNAN J

    February 17, 2023 at 11:29 pm

    THEY DESERVE TO KEEP STEALING THEM…APPLE USERS THINK THEY OWN THEIR DEVICES. WHEN IT’S NOT SO. EMPTY PEOPLE WHO DO NOT THINK. THERE IS NO COMPANY MORE NEFASTIOUS THAN APPLE. AND THEIR SECTARIAN MOVES IN SOCIETY.. TRUE STORY….😌🥂

  15. saintNsinner

    February 17, 2023 at 11:31 pm

    People already financing 36 months on their iphone, so renting might not be a bad option. Just like cars, not majority of people are buying a brand new car outright with 48 months financing (more like 84 month plus) or they just leasing a car due to low monthly payment. Simply put, people are spending above their means and let those manufacturers to take advantages of them easily.

  16. David Tuttle

    February 18, 2023 at 12:12 am

    I too am concerned about ownership rights and the way they have trended in the last decade for technology; it’s moving towards the Thanos finger snap of taking everything away. This Apple program is more likely than not to be in that camp.

  17. Joey N.

    February 18, 2023 at 12:32 am

    I don’t know I feel about it. But having the 14 Pro, I won’t have to worry about it for a long while. Hoping to ride mine out until software support stops. Most I’ll be doing is changing the battery.

  18. Deus

    February 18, 2023 at 12:42 am

    Climate change is a hoax. Just one gigantic grift. Ask Al Gore and his private jets and Hummer Limos.

  19. The Unboxer

    February 18, 2023 at 12:43 am

    Never going to happen for me.

  20. Sehar Khan

    February 18, 2023 at 12:51 am

    I would never think about this awful idea: I would rather keep the flagship smartphone for 5 years untill the software updates have finished for life then upgrade to the new flagship smartphone.
    Technically, we are in the right to hold onto our smartphones for the next 4-5 years. This is the company’s choice to raise extortionate prices for their smartphones. Buying a topend flagship smartphone for the price of Tv and Fridges is not easy to swollow like water!

  21. Bryan W

    February 18, 2023 at 12:55 am

    10 years ago or more I’m probably showing my age, that’s how the cellular industry worked. Nobody owned the phone, nobody would’ve dreamed of paying $5000 for that old analog brick so it was a service.

  22. Joe b

    February 18, 2023 at 1:02 am

    Is this on top of paying your cell bill with your carrier? That’s too expensive maybe unless it’s not much more than paying it off with your carrier. I’d like an option of not upgrading, myself with Pixel since I’m not in the Apple ecosystem, and keep the phone for a while until updates aren’t supported anymore though bundled services might be nice to have. What a conundrum.

  23. Mike M

    February 18, 2023 at 1:08 am

    I traded in my XS Max for a 14 Pro Max. I typically keep my iPhone for 4-5 years before I upgrade. But if Apple made it a good deal, I might do it.

    My last android phone was a Galaxy S4 and I don’t plan on switching anytime soon.

    Android software changes too much and I don’t want to relearn how to use a phone every year, it’s annoying.

    So my answer is maybe, depending on the price.

  24. random ideas

    February 18, 2023 at 1:09 am

    Really this sounds like a joke

  25. Young Han

    February 18, 2023 at 1:25 am

    Housing market is also doing this, rent never own

  26. Sir KEN MOHAMED

    February 18, 2023 at 12:28 pm

    If you wanna be successful, you must take responsibility for your emotions, not place the blame on others. In addition to making you feel more guilty about your faults, pointing the finger at others will only serve to increase your sense of personal accountability. There’s always a risk in every investment, yet people still invest and succeed. You must look outward if you wanna be successful in life…

    • Donna Erwin

      February 18, 2023 at 1:11 pm

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      February 18, 2023 at 1:13 pm

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  27. Mistalee

    February 18, 2023 at 1:22 pm

    Will NEVER fall for this trap. Even if it means paying less for a flagship….

  28. Mr. Frank

    February 18, 2023 at 1:31 pm

    We already have subscription style phones in Africa. Lasts 12 months . You can pay daily , weekly, monthly etc

  29. Ally Strong

    February 18, 2023 at 2:33 pm

    The IPhone 14 costs 464 material to make, the carbon cost of a new iPhone is much higher hovering around 8k a new generation of devices on lines are cutting the cycle of the dye to make it affordable. So for me, buying the phone on a lease hold to purchase agreement makes the most sense.

    Why would I not be a responsible person and pay the overall societal cost of 8k. My iPhone 12 Pro goes to a new home and I update and cycle to the IPhone 14 pro and upgrade the memory.

    Now the new IPhone goes from 12mega pixel to a now a powerful 48 mega pixel camera and ultimately faster experience but also even more personal experience.

    Besides I am paying less monthly now with the new phone than the old one, not that it’s old just ready for someone who can take its residual value.

  30. Jim Costello

    February 18, 2023 at 2:44 pm

    I don’t need a new phone annually. I have an IPhone 12 with 30 payments which is just about up. Looking forward to NO payments..,😂😂

  31. Sted1000

    February 18, 2023 at 2:58 pm

    people are doing it everyday and when you stream music,and we are now at the point were it’s the same for apps ( on your devices ), this is all the generation knows. Also bet Lisa is a millennial and has never experienced a subscription free world, as for me I prefer to own as much as possible, I repurpose my previous phone into a standlone music player ( since they killed the ipod, and music is stored locally ( digitally ), the same with movies, if I really really like a movie I now buy it digitally and treat movies on streaming services as recommendations if I don’t want to rent ( digitally ). I’m hardcore Gen X and only use this digital age advantageously, but that’s what you can eliminate e-waste and save money by navigating this digital age wisely. This generation just lacks the experience and thus thinks everything that is feed to them is good but it’s now. Don’t get me started on EVs at this point in development ✌🏾

  32. Bobby Broderick

    February 18, 2023 at 3:15 pm

    How is a subscription plan so different from Apple’s existing iPhone Upgrade Program? I’ve been doing it for the last 6 years, and I pay the sales tax on the new iPhone, and then I pay monthly installments (roughly $55 per month) for 12 months, then when the new iPhone comes out, I repeat the process. After receiving the new iPhone, Apple sends me a box to put the old iPhone in, it gets shipped to Apple, and we’re done. I never own the iPhone, however, I get the latest iPhone as soon as the new one is released.

  33. Lukwago Brian

    February 18, 2023 at 3:18 pm

    That sounds great I use the phone for a month I take it back

  34. M Pi

    February 18, 2023 at 3:38 pm

    Car companies are also looking to introduce similar business model where you would pay a monthly (read never ending) subscription fee to unlock car features such as heated steering wheel. It’s evil, pure and simple.

  35. Romen

    February 18, 2023 at 3:48 pm

    They gonna say it’s for environment lol and leftist gonna wait in line for it 😅

  36. Nitesh Singh

    February 18, 2023 at 4:46 pm

    Having a iPhone 12 and saying i don’t update often 😶

  37. Justin

    February 18, 2023 at 6:05 pm

    Sprint had this it was called iPhone forever

  38. Rejwan Ahmed

    February 18, 2023 at 6:31 pm

    You are right to fear. Apple is trying their best to kill right to repair. And this will discourage users from trying to repair their phone. It will make it harder to leave the walled garden because leaving will mean, not only losing everything in the Apple One plan, but the phone, the photos, the Notes, the shared cloud storage, etc. Apple is trying to be Hotel California. And nothing but laws from the EU will save us from that trend.

  39. matt flanagan

    February 18, 2023 at 6:37 pm

    They have had this for years…the iPhone upgrade program has been around since the 7 or 8…

  40. David Los Angeles

    February 18, 2023 at 9:34 pm

    Sprint did this already i cant belive you made a video without understanding Sprints iPhone Forever or Galaxy forever girl who gave you this job 😅?

  41. Mr. Snicks

    February 18, 2023 at 9:35 pm

    We already don’t completely own our phones and this upcoming subscription format has been something manufactures (e.g., John Deere, GM, Samsung and other phone makers, game producers, appliance makers, etc.) have been gradually ideating and conditioning consumers more into assimilating – *and we all **_need_** to fight to NEVER compromise ownership of *our* possessions.* Otherwise, we need to be willing to show backbone enough that we are willing to boycott companies that follow this system. Don’t start fighting back when it’s already become the norm and is too late; affirm our position *now.* Our children are going to suffer the consequences of our own negligence if we allow a system that compels consumers to rent everything while owning nothing comes into fruition. We need to be more vocal in the important places of discourse: their pockets, our own communities, and alternative systems standing against this. If you are impressed by Apple and Google’s multi-trillion-dollar valuations now, wait until they realize (and it looks like they already have) that it’s more lucrative to keep a customer paying over a lifetime than it is to settle for a relatively negligible one-time payment. Streaming is different because content is fluid, not material, and so it’s value behaves very differently than a car or house. You cannot break an episode of Stranger Things, or accidentally lose an entire album of Joe Rogan. So, subscriptions are more reasonable for content-based products. But the ability to access certain basic features of your refrigerator or drive your car however and wherever and whenever you want, regardless of what the manufacturer has to say about it? *That* _has_ to be *your* call, and at zero expense of anything. Subscription to use your car , TV, couch, cooker, watch, home alarm system, doorbell, or phone *should be illegal!*

    I’m an American temporarily living in Canada and can tell you right now that a system like that would have no problems being assimilated in this country. Canadians are kind of “nice”/soft (compared to Americans) – won’t deny that – but I find they… Idk. Many seem to just abide top-down overreach and policy without much thought let alone question, and there is a certain naivety in how confident they are about the reality of how their local and federal government is run and especially about the media. And that’s why when I look around here, I don’t really see a people who would under any circustwnce be willing to stand against things like what Apple (and many others) may someday attempt. I will say that Albertans and to an extent many British Columbians seem have a more obvious exception, if only culturally. Slightly more fiery and passionate souls those people especially Albertans. They remind me a bit of Coloradans.

  42. TheYorkshireman88

    February 18, 2023 at 9:36 pm

    The grand reset

  43. David Los Angeles

    February 18, 2023 at 9:39 pm

    How it works
    The $15 price offer is available to customers leasing the iPhone 6 before September 10, provided you trade in your smartphone within 30 days. Even if you don’t upgrade to the soon-to-be-announced iPhone 6s before 2016, you’ll keep the promotional $15 monthly lease price until you decide to change phones, or your lease period ends.

    It’s important to remember that a lease plan does not mean you will get to keep your smartphone after your payment period ends. At the end of the 22-month lease, customers can hand back their phone and cancel their contract, continue to lease on a month-by-month basis, trade in their device for a new handset on another leasing plan, or pay the Purchase Option Price and keep their leased phone.

  44. David Los Angeles

    February 18, 2023 at 9:44 pm

    Soo this woman expects us to belive this is a first time a company or that specific company has tried that apple in this case because they did !!! Like 8 year ago why are you crying so late you woke up to reality almost 10 years later bravo!

  45. Daniel Acosta

    February 18, 2023 at 9:44 pm

    I will never pay for a monthly phone subscription. That’ll be ridiculous. Old technology is looking more appealing again.

  46. Awkwardtone _

    February 18, 2023 at 9:57 pm

    Sprint did this for years! Even after paying off the cost of the phone they would still charge a lease payment until you paid the buyout fee.

  47. Ramzi

    February 18, 2023 at 10:46 pm

    👍👍👍👍

  48. Vince Longman

    February 18, 2023 at 11:09 pm

    Depends on the price. With all the restrictions already on iPhones, the subscription doesn’t change much in terms of “owning your phone”. It big difference with the sub is it that essentially you are upgrading every year. If the price is good, then it could be worth it. The big picture downside of this sub is it could be that it means that Apple doesn’t have as much need to add more new features to incentivize people to upgrade. But we’ve already gone past the point where new phones don’t really have much new features anyways

  49. Stephen Wells

    February 19, 2023 at 12:38 am

    What about people with poor credit?

    I can’t see this working.

  50. MrOldeastdallas

    February 19, 2023 at 1:40 am

    Greedy company

  51. Bulelani Botman

    February 19, 2023 at 1:59 am

    can we get “one more thing” every week, i love her content!

  52. abhirupsingh4004

    February 19, 2023 at 2:19 am

    An apple product is the ego boost most of the apes need and want. They will do what the apple overlords will tell them to do . They have already made apple the part of TheBigFour.

  53. Jordan Marshall

    February 19, 2023 at 3:19 am

    I would not be a fan of such a service, selling it as a way to make tech ‘more accessible’ is affirming that tech is no longer affordable for many people.

  54. Photos By Mike TM

    February 19, 2023 at 4:15 am

    My main question would be. What if someone who gets apple iPhone subscription and gets the newest most expensive model and just turns around and sells the iPhone for $2000 that same day ?? How would Apple not allow this from happening. Cause it happens now with people who get contracts for expensive devices and just turn around and sell it while still being on contract.

    • LennyB576

      February 19, 2023 at 12:04 pm

      Probably link it to an iCloud account

    • Photos By Mike TM

      February 19, 2023 at 12:10 pm

      @LennyB576 ya bout can’t you just sign out of your icloud account and then reset the iPhone and then sell it.

    • LennyB576

      February 19, 2023 at 1:31 pm

      @Photos By Mike TM yes, but if they were to rent iPhones, they’d probably link it to the iCloud account you purchase it with until you cancel

  55. Photos By Mike TM

    February 19, 2023 at 4:19 am

    I kinda think paying a small subscription fee for a device may be a cool idea. Cause think of it like this. You go and get a $2000 device and pay over 2 years to pay it off until contract ends. But by time your contract ends and you want to sell your old device, you’ve lost quite a bit of value from that initial $2000 investment and now can only sell the device for $500-600 so your actually out $1500-1600 after 2 years.

    A subscription model if cheap enough may actually save you money in the end from lost value when that device depreciates in value.

  56. Comment Highlighted

    February 19, 2023 at 4:42 am

    EVERYTHING will be subscription based. You will own NOTHING 🤷‍♂️

  57. Htown84

    February 19, 2023 at 5:33 am

    Renting things has existed before and it never was a problem. It’s just making a comeback and people are freaking out lol. Personally I wouldn’t rent a phone I like to own my stuff the only things I rent are moving trucks, or maybe a tool from Homedepot.

  58. sladesurfer

    February 19, 2023 at 7:05 am

    No different like renting an apartment

  59. 平和

    February 19, 2023 at 9:54 am

    Happy to see a very important topic covered in one of your videos!
    When even planned obsolescence isn’t enough for Apple and other manufactures to artificially limit device lifespan to force more frequent upgrading…
    “You will own nothing and be happy”… “happy”

  60. CANADIAN

    February 19, 2023 at 10:08 am

    It is normal, I’ve been renting phones from wind/freedom for years now after 2 years you pay for the phone and wind eats $300 you can then keep the phone or trade up.

  61. Joel A

    February 19, 2023 at 11:02 am

    Sprint did it first with iPhone forever in the sense that, you could get a new phone every year but you’d not really own it but would be sending your old phone back in each time. Theoretically you could eventually own your phone but it probably never worked out that way.

  62. Steeve Wheelis

    February 19, 2023 at 11:23 am

    You don’t own your tech now. You own the right to use their software on hardware that you pay for. However, you don’t own that software at all.

  63. Faisal Adil

    February 19, 2023 at 3:59 pm

    you’re face is so expressive. u should be an actress.

  64. Just Plane Fred

    February 19, 2023 at 5:23 pm

    I think this may be a good thing for people who habitually swap phones as they come out with new ones, similarly to how some people do with cars. I feel it has messed up the car industry in the sense that cars just don’t last like they used too. I mean in some ways they last long as it’s not unheard of for people getting 300-400k miles out of modern cars not to say they rest of the car is okay at that point when we used to ditch cars at around 100k miles. To me though it seems the car companies want us to replace our cars about every 3-5 years as that is when we more expensive maintenance items start to fail where I feel those type of components would fail in 8-10 years in older less complex vehicles. Maybe I’m off base. Just my observations.

  65. Kousaka Honoka12

    February 19, 2023 at 11:54 pm

    I hope apple will go down for this it’s really bad it should not be allowed by law

  66. Isaac Wakos B.

    February 20, 2023 at 12:29 am

    You are right here! There is nothing good with that subscription.

  67. M Z

    February 20, 2023 at 12:44 am

    They don’t need to repo your phone. They can just lock you out of it if you don’t pay

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