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How your brain responds to stories — and why they’re crucial for leaders | Karen Eber

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. How do the world’s best leaders and visionaries earn trust? Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action. The TED Talks channel features the…

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Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

How do the world’s best leaders and visionaries earn trust? Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

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56 Comments

  1. - Faust

    February 10, 2021 at 5:45 pm

    Context
    Conflict
    Outcome

  2. Jaxcen Muller

    February 10, 2021 at 5:49 pm

    Thumbnail…..thought she was bernadette from big bang theory

  3. RODRIGO VÁZQUEZ Oficial

    February 10, 2021 at 5:53 pm

    9:22

  4. Niha Mbanua

    February 10, 2021 at 6:00 pm

    It’s my first time watching a video from TED.
    And i thought, i have found knowledge.
    Good Channel ✅

  5. Raj Reddy

    February 10, 2021 at 6:03 pm

    Maybe storytelling is not that hard

  6. Max Stefanski

    February 10, 2021 at 6:08 pm

    Ted just be lettin anyone talk smh

  7. Karthik suresh

    February 10, 2021 at 6:10 pm

    Damn Bernadette has aged.. time flies

  8. Sandeep Godugu

    February 10, 2021 at 6:28 pm

    Very nice sister small massage life is important but smile sister

  9. Veeru S

    February 10, 2021 at 6:32 pm

    Thank you 👍

  10. Eli Nope

    February 10, 2021 at 6:41 pm

    As a strange overly rational person, I prefer that you explain things with logic over stories.

  11. Train Kinder - Simple Leadership Hacks

    February 10, 2021 at 7:12 pm

    The mind always needs proofs and stories provide them.

  12. Joan Carrio

    February 10, 2021 at 7:20 pm

    Great video.

  13. Amanj Kadir

    February 10, 2021 at 7:42 pm

    “Don’t just wait for the perfect story, take your stories & make it perfect” so you’re saying to lie; stats are much more important anyways, not your emotion tugging lies; and besides all that, if you deal with stats enough it all becomes second nature & you can make connections to other pressing issues & you start running numbers in your head all the time which makes you efficient & knowledgable whereas if you’re trying to get your points across via “perfect fiction stories”, you’ll waste a lot of time & probably just get points across that everyone is pretty much already aware of or most have thought of before; on top of that you’re probably not gonna have as much insight as the person who’s constantly running the numbers. someone could look at stats & still have a emotional responds & someone could still listen to your story & it have absolutely no affect on them, maybe even push them away. In a business meeting where there are your colleagues trying to sort though info to run & organized a multimillion dollar company you decide to tell them a story that points out more efficient methods of doing somethings that would save you X amount of dollars a year & by the end of it they ask why you wasted twenty minutes of their time to say that when you could’ve just been straightforward & got the point across in a few minutes? Your emotional story hasn’t helped anyone or anything. Please don’t lead people to believe that their emotions are more important then facts because you’re explaining it as if someone actually benefited from either of those speeches but the fact is it was just a waste of time. (just to clarify nobody actually benefited from anything said, it only made you sympathize with the girl, and there was no concussion to the first story) On a side note you’re trying to convince me that someone who was paralyzed with fear from being asked “Where do you see yourself in five years?” Went on to be successful in anything is just too big of a lie for anyone to believe, but I guess that’s the whole premise of this video, that lying in a professional environment is ok.

  14. Gaasuba Meskhenet

    February 10, 2021 at 8:09 pm

    Sounds like they studied a bunch of self isolated people with no life experience instead of a bunch of world weary people sick of the former telling them useless stories like they’ll improve their life

  15. Gaasuba Meskhenet

    February 10, 2021 at 8:12 pm

    Oh my God youtube has been hiding the ted videos I actually want to listen to!!

  16. Daftar Menarik DM

    February 10, 2021 at 8:27 pm

    It was amazing 👍❤️

  17. Brandkonto

    February 10, 2021 at 9:12 pm

    The message may be OK but to deliver it by telling a fake story of a “failed exam” is not.

  18. chas ames

    February 10, 2021 at 9:32 pm

    A simple presentation. But it has the potential to be one of the most powerful.
    I have a municipal interview tonight. Now I’m confident about ending with an anecdote.

  19. Andrew Guy

    February 10, 2021 at 10:00 pm

    1:10 how’d he call her when she had no phone

    • Meena Gwenne

      February 11, 2021 at 10:51 pm

      through the office phone call

  20. Stephanie Okwo

    February 10, 2021 at 10:02 pm

    This is how the government and media control the masses and successfully produce a shaped perception and reality. They’re great story tellers.

  21. Shari H

    February 10, 2021 at 10:20 pm

    Wow, I’m blown away. It’s so true, why leaders don’t tell stories and on Banking side, no one has time to share anything but data. Thank you for a great talk 🙂

  22. Syril Sabu

    February 10, 2021 at 10:34 pm

    💚

  23. Lisa Love Ministries

    February 10, 2021 at 10:48 pm

    Proverbs 16:16💕

  24. Crown2018 Brown

    February 10, 2021 at 10:54 pm

    20%of Coran is some stories of old nations and prophetes

  25. jessi joy

    February 10, 2021 at 11:35 pm

    i love these meetings , i have 15 years , my language native r is spanish and is very exciting for my to understand interesting topics like this

  26. Sitha Christine

    February 11, 2021 at 2:23 am

    to all education ministers out there…

  27. dr. Tari

    February 11, 2021 at 5:24 am

    I listen to this and get inspired. Thank you so much

  28. Aakash Garg

    February 11, 2021 at 8:11 am

    Bernadette! Is that you?!

  29. Wajeeha Wajae

    February 11, 2021 at 9:19 am

    Can someone help me in improving my English fluency

  30. Anubhav Kar

    February 11, 2021 at 12:55 pm

    Most important story:-
    Once there was a king and a Queen.
    Curtains XD

  31. User 2

    February 11, 2021 at 2:07 pm

    Conclusion:
    Data + Story = 🔥

  32. nickjoeb

    February 11, 2021 at 2:31 pm

    So the human brain overvalues anecdotal evidence over congregate abstract data so if your data is real create anecdotal evidence to bring the data into view.

  33. oOps

    February 11, 2021 at 2:51 pm

    A wise, intelligent Karen! People we need more of this representation!!

  34. GEORGETTE RYAN CAGUIOA

    February 11, 2021 at 5:04 pm

    Can’t we all take a moment to appreciate the perfect whoosh sound she made?

  35. Nature Positive

    February 11, 2021 at 9:58 pm

    I want teacher like her 👈

  36. Amy Carter

    February 12, 2021 at 1:29 am

    You are an amazing story teller, I’m smarter just listening. thank you1

  37. Govind Bagariya

    February 12, 2021 at 3:58 am

    So great video

  38. Saanvi Varma

    February 12, 2021 at 4:35 am

    This talk was more educational than all of my science classes combined of this week.
    True power of storytelling skills

  39. S T

    February 12, 2021 at 6:02 am

    That moment when you present a data and fail to convince but your peer tells a story without a data and get a position.

  40. Greatest Child

    February 12, 2021 at 8:30 am

    how people understanding the meaning of stories by learning to understand starboy always writing stories and people always living on memories of Greatest man Alive
    data word using for human being to mirror personality in reality changing human beings to self education teaching no data need to learn and data require to copy in education business

    idea worth sharing and nothing idea of understanding subject of video and comment
    proud on sharing to caring for defining courage
    real time of comment define innovation
    virtual time of vi#### define nothing just data
    science people nowadays believe in magics not science

  41. Gb Basandani

    February 12, 2021 at 10:31 am

    Excellent coordination between sub conscious mind where emotions are stored and conscious mind which is rational by forming a story and make a convincing communication. Wonderful.
    Love and Grace

  42. Kongolox

    February 12, 2021 at 12:20 pm

    kinda disagree with the data thing… many times we have no clue/feeling of what to do/choose, so data here to help us with that.

  43. Gabriel Maroto

    February 12, 2021 at 2:59 pm

    Go

  44. Rick Harold

    February 12, 2021 at 10:08 pm

    Very nice

  45. Sensory Sensitive Adult

    February 12, 2021 at 11:18 pm

    Autistic adult here, it took me 17 years and 5 schools to finish my degree. Sweat, tears, accommodations, and lots of tools made the difference. I had many teachers who made it harder for no reason. Thank you for sharing. 💛

  46. Stephanie Reid

    February 13, 2021 at 11:06 am

    Storytelling (fiction) from leaders is called propaganda and it’s been well documented throughout history. How long does the supposed change in a human last after hearing a story? 🥱

  47. 0 0

    February 14, 2021 at 1:51 am

    This was Not one of those good stories.

  48. Arline George

    February 14, 2021 at 2:24 pm

    Great talk . Few great leaders are not only expert at the art of story telling but people follow like pipe piper n manipulate for personal gains. Thank you, bless you. All your dreams come true.

  49. Özgür Şahin

    February 14, 2021 at 8:26 pm

    why are you talking really fast?

  50. .

    February 15, 2021 at 1:57 am

    I like that she spent a fair portion of her speech clearing the misconception that decisions are made ‘either rationally or emotionally’. In reality, our rationality merely fulfills the demands our emotions have already stated beyond our conscious awareness. This hierarchy is so deeply entrenched, you can even observe it when calculating cold math in your head: Solutions ‘feel’ right, they are satisfying, whereas mistakes are the opposite. Our unconscious emotion rewards or punishes us in each step of our conscious decision making or problem solving process; we are slaves to it yet allowed a soothing illusion of free will.

  51. Manny Rae

    February 15, 2021 at 8:34 pm

    Storytelling is a systematic way of learning and accepting doubt around a circumference within a binary accomplishment of everyday life.

  52. Manny Rae

    February 15, 2021 at 8:48 pm

    Trust accomplishes 2 things. 1- taking advantage of a situation in which we provoke. 2- Coordinating behavior of logic within reason of a part of a larger caliber of self well being.

  53. Willie Brown

    February 16, 2021 at 4:59 pm

    This is world Class

  54. Ashley Cook

    February 16, 2021 at 5:07 pm

    The woebegone step-son scilly enjoy because learning infrequently crash anenst a decorous var verbs = [aardvark. dizzy, exciting exclusive afterthought

  55. Adam Allen

    February 16, 2021 at 8:51 pm

    Some who say it’s not what you know it’s who you know

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