Climate strategist Joojin Kim spent years convincing banks across South Korea to stop funding coal, and it worked. Now he’s aiming that same playbook at a new target: maritime shipping, a hidden engine of the global economy — and one of the world’s dirtiest industries. He breaks down how the whole system converges in one place and why redirecting finance could transform it into a driver of a clean economy worldwide. (This ambitious idea is part of The Audacious Project, TED’s initiative to inspire and fund global change.) (Recorded at TED2026 on April 15, 2026)
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@MphoMojela-x1r
October 9, 2026 at 11:03 am
First viewer ✋
@RenRen.
October 9, 2026 at 11:41 am
This sounds very promising. I’m glad someone is applying their knowledge and skills to actively turn things around for the better, for all of us.
It should be a priority for politicians as well, but it’s clear enough whose interest they put first.
Thank you for investing time and resources into doing the right thing and spreading the message to give us hope
@PlayToe-u7i
October 9, 2026 at 11:54 am
Unless someone can make green hydrogen cheaper than it can be made from natural gas this is not going to work out well.
@Bailey38701
October 9, 2026 at 3:23 pm
Exactly. And even then, unless there is a way to share the technology throughout the industrialized nations,
this is only a delaying action until the point of no return.
@chasmenear7130
October 9, 2026 at 1:55 pm
‘Clean Industry’ is an oxymoron. There IS NO CLEAN INDUSTRY. All industrial activity produces a variety of byproducts – the worst one being HEAT. When we can do constructive things without producing heat as a byproduct, we can then have the beginning of ‘clean industry’. Physicists, GET CLEVER.
@Qudito
October 9, 2026 at 2:33 pm
Saying there’s no clean industries because everything produces heat is like saying carbon capture is bad because living humans are made of carbon and we don’t want to put humans in the ground. It’s pretty obvious what people mean when they’re talking about clean industries; they’re talking about directly harmful byproducts like methane and HCFCs being released in an uncontrolled manner.
@chasmenear7130
October 9, 2026 at 6:35 pm
@Qudito No, it is not even comparable – at least scientifically. Heat byproduct drives many things on Earth. Some good, and a majority very bad. The thermal output of the last decade alone has changed biomes planet wide, and rapidly. Carbon – especially Fluorocarbon contributes greatly to this thermal output, which is manmade. Add to this the carbon/thermal output of otherwise organic events – such as wildfires, which are increased by industry created HEAT, and there you have it. It would be wise for 1) science to create ‘cool technology for our creative purposes, and 2) people like yourself to stop proclaiming things without researching data- other than your stock portfolio-which IS tremendously stupid.
@foxman3374
October 9, 2026 at 3:05 pm
Reduce demand by living simply. Everything will settle down
@chasmenear7130
October 9, 2026 at 7:37 pm
ABSOLUTELY.
@FIGHTTHECABLE
October 9, 2026 at 6:55 pm
The dirtiest industry is the building industry. The amount of insulating foams, plastic and concrete used and getting those materials to the building site is insane. And how much just gets burried in the ground while building.
@Jasonxbr
October 9, 2026 at 7:09 pm
You cant clean the vile evilness of greed and corruption that led to exploitation- pollution- extraction of resources- slavery- deregulation- 😢😢😢😢😢 Jesus Christ man my god we failed as a society 💔- escape accountability and punishment by paying fines- dragging out ligations-