Science & Technology

Got Millet? How Marketing Could Improve the Lives of African Farmers | Zoë Karl-Waithaka | TED

From “got milk?” to “avocados from Mexico,” marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs…

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From “got milk?” to “avocados from Mexico,” marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs and others can help African farmers improve their livelihoods — and positively impact society, the economy and the environment.

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29 Comments

  1. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:04 pm

    INCREDIBLE AFRICA

  2. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:05 pm

    EXOTIC AFRICA

  3. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:05 pm

    BRILLIANT AFRICA

  4. APEX PREDATOR 101

    March 11, 2022 at 4:06 pm

    “There’s a sucker born every day” – a smart 🐜

  5. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:06 pm

    GREAT AFRICA

  6. اسره ايتام

    March 11, 2022 at 4:06 pm

    اخي اول كلامي انا اقسم بالله على كتاب الله اني لااكذب عليك ولا انصب ولا احتال اني بنت يمنيه نازحين من الحرب انا واسرتي استاجرنا بيت الشهر ب 12الف يمني وصاحب البيت من الناس الي ماترحم والله يا اخي انه يجي كل يوم يبهدلنا ويتكلم علينا ويريد من البيت للشارع لانناماقدرناندفعله الأجاريروحالئ ائتلافات نبكي ورجعوتكلمو الجيران ومهلنالاخره الأسبوع معادفعنا له حلف يمين بالله هذا بيخرجنا إلى الشارع رحمه واحنا. بلادنا بسبب هذا الحرب ولانجد قوت يومنا وعايشين اناوامي واخوتي سفار والدنا متوفي الله يرحمه ومامعنا أحد في هذا الدنيا جاانبنا في هذه الظروف القاسيه ومامعي اخوان كباره في هذا الظروف اخوتي ولكن انا بنت لااستطيع الاطلاع على البيت للشارع وشافو البيت للشارع وشافو الجيران ياكلو راوقفووعند بابهم لجلوهم ولوخبزه يسد والله الذي له ملك السموات والارض انهم غلفو الباب وطردوهم ورجعویبکوایمونومن عیش والان لوما احدنا ساعدنا في إيكيلو دقيق اقسم بالله انموت من الجوع فيا اخي انا دخيله على الله ثم عليك واريد منك المساعده لوجه الله انشدك بالله تحب الخير واتساعدني ولو وتطلب اسم بطاقتي وترسلي ولاتتاخر وايعوضك الله بكل خير فيا اخي انت رجال إذاشفت اسرتك جاوعين المستحيل من اجل تامن لهم الأكب ولكن انابنت عيني بصيره ويدي قصيره ليس لي أب مثلك واخواني سغار شوف كيف حالتهم وساعدنا وأنقذنا قبل أن يطردونا في الشارع تتبهدل أو نموت من الجوع أنا اقسم بالله الذي رفع سبع سموات بلاعمدوبسط الارض ومهداني لااكذب عليك بحرف من ه ذا الرساله واني ماطلبتك إلى من ضيق ومن قسوت الضروف والحال الذي احنافيه وانا واسرتي نسالك بالله لولك مقدره ﻳﺎﺃﻫﻞ ﺍﻟﺨﻴﺮ ﺍﻟﻲ ﻋﻨﺪﻩ ﺍﻟﻘﺪﺭﻩ ﻋﻠﻰ ﻣﺴﺎﻋﺪﺗﻨﺎ لايتاخر علينا لحظه هاذا رقمي واتساب 967717688908+ الذي يقدر يساعدنا يراسلني على الواتساب نرسله الاسم الكامل يحولنا بقدر استطاعته الله يجزيكم خير🥺😭

  7. malu miranda

    March 11, 2022 at 4:06 pm

    Yes…

  8. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:07 pm

    AFRICA 🌟🌟🇺🇦🇺🇦🌟🌟🇺🇸🇺🇸🌟🌟🇮🇱🇮🇱🌟🌟🇮🇳🇮🇳

  9. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:08 pm

    This woman doesn’t look African that much.
    Also her accent is not characteristically heavy.
    Great 👍👍

  10. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:11 pm

    I LOVE AVOCADOS !!!!!!!!!

  11. Hellp me rech 32k subs witout any Videoos

    March 11, 2022 at 4:13 pm

    Congrats on being early and finding this comment 🥇

  12. Jade Hunter

    March 11, 2022 at 4:15 pm

    Well if we have one of the highest consumption of dairy no wonder people are so sick and overweight.

  13. Roop Kalra

    March 11, 2022 at 4:18 pm

    👍👍👍👍👍👍

  14. MostlyLoveOfMusic

    March 11, 2022 at 4:22 pm

    plant-based only

  15. Chris L

    March 11, 2022 at 4:38 pm

    I’m sure there’s more important things aside from marketing that we could do to improve the lives of farmers in Africa… like not killing them idk

  16. Dr. M. Hfuhruhurr

    March 11, 2022 at 5:04 pm

    Show us, don’t tell us.
    Teevee’s been around since the 1940s and everything’s FANTASTIC, yes,
    so what’s the dilemma 🙄?

  17. Clemence D.

    March 11, 2022 at 6:04 pm

    Congrats Zoe! Brilliant presentation!

  18. Mango Man

    March 11, 2022 at 6:25 pm

    This sounds like the type of marketing I would be interested in doing down the line. I enjoyed listening and learning from this talk.

  19. Dylan Buchman

    March 11, 2022 at 7:45 pm

    Omg this talk was fascinating and exactly what I’m going to school for

  20. Lisa Love Ministry

    March 11, 2022 at 8:22 pm

    John 3:16👑
    John 6💝

  21. Dadunddd.a D

    March 11, 2022 at 10:25 pm

    TED is a reduction of TEDious

  22. Ali Agayev

    March 11, 2022 at 11:05 pm

    Got millet nedi ala ayıbdı ala

  23. Aerium Four

    March 12, 2022 at 8:15 am

    Well perhaps if some African countries hadn’t stolen farmland from farmers and given it to people who have no idea how to farm, or anyone actually cared about the farm attacks, perhaps you wouldn’t need such a complex and comprehensive plan to “improve the lives of African farmers”

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    March 12, 2022 at 12:46 pm

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