Bloomberg Technology

GM’s Electric Silverado Goes Up Against Ford’s F-150 Lightning

General Motors Co. Chief Executive Officer Mary Barra showed off the company’s electric Chevrolet Silverado at the CES exhibition, announcing that the pickup will go on sale in the spring of 2023 to compete with battery-powered trucks from longstanding rival Ford Motor Co. and newcomer Rivian Automotive Inc. She speaks with David Westin and Romaine Bostic.

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General Motors Co. Chief Executive Officer Mary Barra showed off the company’s electric Chevrolet Silverado at the CES exhibition, announcing that the pickup will go on sale in the spring of 2023 to compete with battery-powered trucks from longstanding rival Ford Motor Co. and newcomer Rivian Automotive Inc. She speaks with David Westin and Romaine Bostic.

13 Comments

  1. Dieter Zerressen

    January 6, 2022 at 9:22 pm

    Please. It doesn’t “go up” against anyone. GM hasn’t built anything yet. They haven’t even begun mass deliveries of their HummerEV yet. They delivered ONE Hummer this past quarter – one.

  2. Tuomas Holo

    January 6, 2022 at 9:31 pm

    It’s about time and a year late.

  3. Steven H.

    January 6, 2022 at 9:35 pm

    LOL they should change there name from GM to SM. scam motors. 🤣 this ceo is the worst! She’s a walking and talking 🤡.

  4. Editor John

    January 6, 2022 at 9:36 pm

    Sold out 12 units in 12 minutes? Compare that with Ford’s 200k units. GM is pathetic

  5. Amilton10

    January 6, 2022 at 10:27 pm

    Mary Barra is amazing speaker!

  6. Editor John

    January 6, 2022 at 10:34 pm

    Terrible Bloomberg reporter. They didn’t even grill her about the number of units sold

  7. the SURE

    January 6, 2022 at 11:18 pm

    “pickup will go on sale in the spring of 2023” …..possibly

  8. Big Dwag Safal

    January 6, 2022 at 11:46 pm

    Mid decade you will be leader in EV
    Nice one there
    What a biased reporter

  9. ReijiMoritsugu

    January 6, 2022 at 11:58 pm

    GM is just lying to consumers

  10. Bullish Hunter

    January 7, 2022 at 12:34 am

    GM will be the EV leader. You ford and tesla peasants get over it lol.

    • Robin

      January 7, 2022 at 12:40 am

      I’m assuming this is sarcasm and irony?

  11. Sam Sam

    January 7, 2022 at 12:40 am

    Lol, clowns are us. They are getting murdered in front of our eyes by Tesla and they are doing nothing about it

  12. Robin

    January 7, 2022 at 12:46 am

    Id be a bit excited about this, and all car companies moving to electric, but I’m not sure GM will survive. This is mostly advertising and despite the fact they have Biden in paid advertisements… lol, its not going to work . I think Tech companies will take over, not just tesla, but apple, maybe even sony, who knows. GM and other unionized companies have big issues with structures an interest groups that would rather make a faulty product that requires tons of serving, and a method of construction that keeps more jobs, than something that is really groundbreaking and good for the end user and society. Their business model just doesn’t work and now that others have created better models, its really hard to make the shift.

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