Ferrari’s first fully electric car is already dividing fans. Critics say the $640K EV looks more like a Nissan Leaf or “a bar of soap” than a Ferrari, but the company may not care. Bloomberg’s Craig Trudell joins Open Interest to explain why Ferrari only needs a handful of wealthy buyers to make the Luce a success, and how the brand could use the EV to unlock access to future supercars.
——–
Like this video? Subscribe to Bloomberg Technology on YouTube:
Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:
Get the latest in tech from Silicon Valley and around the world here:
Connect with us on…
X:
Facebook:
Instagram:
Follow Ed Ludlow on X here:
Follow Caroline Hyde on X here:
Listen to the daily Bloomberg Technology podcast here:
More from Bloomberg Business
Connect with us on…
X:
Facebook:
Instagram:
LinkedIn:
TikTok:
@koolimzeef
May 26, 2026 at 3:48 pm
People hated the first no-keyboard phone because it was ‘too radical.’ Now this gorgeous little car shows up and everyone panics—apparently beauty is terrifying if it also breaks the rules
@turmoilstabilizer9054
May 26, 2026 at 4:51 pm
Abomination
@YT-jh8co
May 26, 2026 at 5:34 pm
Does anyone remember the first year Rolex sold the Daytona? It was met with mockery. The best thing for a buyer of this car is for Ferrari to decide that there is no future and discontinue it.
@beruo1
May 26, 2026 at 5:50 pm
It’s Nissan Leaf pro max. Who buy this such only expensive toy ?
@xtuff501
May 26, 2026 at 5:57 pm
lol, how in tf did this ever get approved… 🤣
@kayronmercieca8226
May 26, 2026 at 6:08 pm
If you told me this was a Nissan or Hyundai EV, then as much as I dislike it, fair enough. For maybe £30,000, it can sell well among those who like EVs. However… LOL
@AGI_expose
May 26, 2026 at 6:15 pm
Will be the worst depreciating car in history
@googleaccount718
May 26, 2026 at 6:16 pm
Introducing…. the Ferrari Applianza!!
@AGI_expose
May 26, 2026 at 6:16 pm
I’ll buy it for 50k atmost.. and has to have very low mileage
@JewyMcHoser
May 26, 2026 at 6:17 pm
Ugly doesn’t sell like it used to.
@saturdaysequalsyouth
May 26, 2026 at 6:24 pm
Out of context it’s a fine car by itself. But for over $600k with Ferrari power… what’s the point?!
@johntease6782
May 26, 2026 at 6:31 pm
Xiaomi SU7 Ultra… £56,000 in China..
@Armand-ml1me
May 26, 2026 at 6:51 pm
We had the Ferrari 12cilindri and now we have the Ferrari zerocilindri 😂
@loveFFKamloops
May 26, 2026 at 6:55 pm
Sorry the interior looks like a 1990s toy car🤮
@verano21
May 26, 2026 at 7:04 pm
so he’s basically saying we have enough rich people on this planet that have money to waste
@frankr111th
May 26, 2026 at 7:12 pm
Beautiful interior. The exterior could be a Nissan.
@ezdeezytube
May 26, 2026 at 7:33 pm
Does it come in rainbow?
@ronaldbenitez6322
May 26, 2026 at 7:36 pm
Ferrari for womans
@ManuelBasiri
May 26, 2026 at 7:53 pm
Ferrari has Jaguar inspirations. Good luck to ya
@fedvvvv
May 26, 2026 at 7:57 pm
That is the ugliest Ferrari ever built.
@marktrinidad7650
May 26, 2026 at 8:09 pm
This happens when companies gets pressured over a inevitable generational shift happening. Ferrari turning into EVs would be punch in the gut for them. Also the front design is so bad and look unaeordynamic.
@Leo-K-K
May 26, 2026 at 8:13 pm
The Chinese EVs looking good now.
@mathewmcfool
May 26, 2026 at 8:39 pm
even a 296 EV would get roasted, it’s America 🤷♂️ but it looks modern and I like it 👍👍 price tag not so much
@louididdy
May 26, 2026 at 9:00 pm
What a hideous car, wow.
@tony2x4
May 26, 2026 at 9:28 pm
This is what Jony Ive designs when Steve Jobs isn’t directing over his shoulder.