Bloomberg Technology

Expectations From Apple’s Big AI, Siri Launch

Carolina Milanesi, Creative Strategies president and principal analyst, joins Ed Ludlow in Cupertino, California to discuss what happens next after Apple rolls out an overhauled version of the Siri digital assistant, and the importance of having the AI embedded into the consumer’s devices. She joins on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg…

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Carolina Milanesi, Creative Strategies president and principal analyst, joins Ed Ludlow in Cupertino, California to discuss what happens next after Apple rolls out an overhauled version of the Siri digital assistant, and the importance of having the AI embedded into the consumer’s devices. She joins on “Bloomberg Tech.”
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2 Comments

  1. @hyy3657

    June 8, 2026 at 4:03 pm

    Chinese already have doubao, Samsung have Gemini, now Siri AI just 80% of those.

    Reply

  2. @pauldannelachica2388

    June 8, 2026 at 9:00 pm

    I feel bad to apple they just got left behind

    Reply

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