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ByteDance to Fire Hundreds, Shut Nuverse in Gaming Retreat

ByteDance plans to cut hundreds of jobs in gaming and wind down its showpiece brand Nuverse in a major withdrawal from a once-booming gaming industry dominated by Tencent and its smaller foe NetEase. Lisa Cosmas Hanson is the President and CEO of Niko Partners, a market research and consulting firm covering the Asia games market…

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ByteDance plans to cut hundreds of jobs in gaming and wind down its showpiece brand Nuverse in a major withdrawal from a once-booming gaming industry dominated by Tencent and its smaller foe NetEase. Lisa Cosmas Hanson is the President and CEO of Niko Partners, a market research and consulting firm covering the Asia games market and its consumers. She joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology.”

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