Bloomberg Technology

Byron Allen Sues Nielsen, Says Ratings Are ‘Broken’

Media mogul Byron Allen claimed in a lawsuit that TV ratings company Nielsen Holdings Plc is providing “unreliable” counts of viewers, and he is seeking billions of dollars in damages. He speaks about the lawsuit, the possibility of buying an NFL team, and his interest in buying other media companies on “Bloomberg Television.”

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Media mogul Byron Allen claimed in a lawsuit that TV ratings company Nielsen Holdings Plc is providing “unreliable” counts of viewers, and he is seeking billions of dollars in damages. He speaks about the lawsuit, the possibility of buying an NFL team, and his interest in buying other media companies on “Bloomberg Television.”

4 Comments

  1. Zaphod Beeblebrox the Nothingth

    March 23, 2022 at 8:19 pm

    Neilson 👻
    know nothing 💨
    they can’t keep
    track of streaming 🍕
    Nielsen is the VHS🦃
    of Rating Polls🎱

    • EX-TV Ratings Guy

      March 24, 2022 at 12:43 am

      Nielsen managers have discouraged membership reps from signing up eligable Broadband Only (BBO) homes.

  2. Normalized Audio

    March 23, 2022 at 8:30 pm

    I don’t see how Nielsen can be relevant today.

  3. EX-TV Ratings Guy

    March 24, 2022 at 12:38 am

    I used to work for Nielsen as a membership representative.

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