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Bozoma Saint John: The creative power of your intuition | TED

Great ideas are like electricity — they snap into sharp focus and sprint from place to place. What’s the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions — and calls on us all to…

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Great ideas are like electricity — they snap into sharp focus and sprint from place to place. What’s the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions — and calls on us all to tap into the power of our intuition and become creative trailblazers.

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47 Comments

47 Comments

  1. Piyush Narayan

    December 6, 2021 at 4:05 pm

    yeah all the spiritual people like the comment.

  2. YeyeBallesteros Channel

    December 6, 2021 at 4:05 pm

    I removed my Facebook App, so i can only focus on YouTube, especially TED.

  3. 📱 Demetri Panici - Productivity Apps / Minimalism

    December 6, 2021 at 4:05 pm

    *“As we waste time, time is wasting us – Ryan Holiday*

  4. Deborah Rose

    December 6, 2021 at 4:09 pm

    What an amazing speaker Bozoma is, she is compelling and speaks to the affirmation of following the innermost teacher, inner tuition, intution

  5. Mehmet burak Akkoc

    December 6, 2021 at 4:16 pm

    Watching from Turkey 🇹🇷

  6. Lisa Love Ministry

    December 6, 2021 at 4:17 pm

    Proverbs 3:5-6

  7. Christian Soldier

    December 6, 2021 at 4:19 pm

    things that make me feel good are,
    media without propaganda…

  8. Elune

    December 6, 2021 at 4:20 pm

    She is so beautiful! 😍

  9. Vanessa Nesener

    December 6, 2021 at 4:22 pm

  10. Niranjan Hanasoge

    December 6, 2021 at 4:31 pm

    I have no data, but my intuition says her last name is pronounced “Sinjin.” Am I right? Am I right?

  11. Cléy

    December 6, 2021 at 4:35 pm

    With media and other related creativity categories I do understand this however, as a trader this is a very huge pill to swallow

    • Cléy

      December 6, 2021 at 4:37 pm

      This goes back to my interest with the unconcious mind affecting reality

    • Cléy

      December 6, 2021 at 4:39 pm

      I want to feel like intuition and data go together in quantities

  12. RRIDAFITNESS

    December 6, 2021 at 4:38 pm

    💃💃🔥🔥🔥👋👋🍏👍

  13. Chilli-Ice Olive-Abode

    December 6, 2021 at 4:47 pm

    That reminds me I need to buy foil!

  14. Dikshita Desai

    December 6, 2021 at 4:53 pm

    Badass Boz❤️

  15. Brett

    December 6, 2021 at 4:54 pm

    So she’s the reason I can’t find anything good to watch on netflix.

  16. Eboni Armstrong

    December 6, 2021 at 5:01 pm

    🗣She is BEAUTIFUL!!! 🍫😍

    • Craig Keller

      December 7, 2021 at 2:43 am

      Beautiful and Brilliant!

  17. Nadouch Kham

    December 6, 2021 at 5:13 pm

    Watching from Tunisia 💌

  18. prithpal singh

    December 6, 2021 at 5:24 pm

    loved it,She has made a beautiful point and spot on….👍👍👍🍻 Bozoma👍👍👍👌👌👌❤ loved it 👍👍

  19. fips

    December 6, 2021 at 7:13 pm

    Tough room. Interesting talk, food for thought.

  20. ByondAvrg

    December 6, 2021 at 7:45 pm

    Very Grace Jones 😍

  21. No one star

    December 6, 2021 at 8:41 pm

    My intuition led me to develop a series of books & screenplays. My poor social class and lack of financials means it doesn’t matter, though. 💪😎🤟

    *”Time is the only resource for which no creature may bargain.”*

    🐲✨🐲✨🐲✨
    “Before I start, I must see my end.
    Destination known, my mind’s journey now begins.
    Upon my chariot, heart & soul’s fate revealed.
    In Time, all points converge–hope’s strength re-steeled.
    But to earn final peace at the Universe’s endless refrain,
    We must see all in nothingness…
    …before we start again.”
    🐲✨🐲✨🐲✨
    — Diamond Dragons (book 1)
    — 12.21.21

  22. Laura Jackson

    December 6, 2021 at 9:16 pm

    I love this! Trusting ourselves – our intuition is so powerful and for some underestimated. Thank you for advocating and bringing this topic to light!

  23. Michelle Lekkerkerk

    December 6, 2021 at 9:28 pm

    Please add [cc] to this video!

  24. Yasss! Queen

    December 7, 2021 at 12:26 am

    Best Ted Outfit! Periodt! 👏🏽😊👏🏽

  25. Shawn White

    December 7, 2021 at 12:35 am

    What a beautiful dress!

  26. stickydog100

    December 7, 2021 at 1:33 am

    “Yesterday is history, tomorrow is a mystery, but today, today is a gift. That’s why they call it the present” -Master Oogway

  27. Hoang Phuc Tran

    December 7, 2021 at 2:10 am

    Can anyone tell me what the last word she say “your intuition is actually ….?”. I can hear but I can’t find the exact word.

    • Kristen T.

      December 7, 2021 at 4:42 pm

      She says “accurate.” 🙂

    • Hoang Phuc Tran

      December 8, 2021 at 1:39 am

      @Kristen T. Thank you 🙂

  28. T GM

    December 7, 2021 at 2:31 am

    Did she compare herself to Henry Ford? She’s very engaging but just cuz she bet on Beyoncé she’s all of a sudden oozing all this intuition.

    • Kristen T.

      December 7, 2021 at 3:17 am

      I think Henry Ford was brought up to illustate the point of how powerful anyone* can be for following their intuition under the right circumstances. Let’s not reduce the brilliance of her talk to the idea that she was just “lucky” with suggesting Beyonce for the Pepsi campaign.

    • dryzalizer

      December 7, 2021 at 9:18 pm

      If you look up her wikipedia page, she’s launched many successful campaigns for huge companies like Beats, Apple, Pepsi, etc. in her career. She was just telling the story of her first one.

  29. Homer62001

    December 7, 2021 at 3:21 am

    I sense she is trying to attract attention.

  30. Sinazo Tame Matyumza

    December 7, 2021 at 8:22 am

    Out of topic here, my God she’s beautiful ❤️😍she looks like an ancient Egyptian queen.

  31. チャングンソク

    December 7, 2021 at 8:27 am

    Watching from Japan🇯🇵

  32. BG GAMINGR YT

    December 7, 2021 at 12:16 pm

    So nice

  33. Lala

    December 7, 2021 at 2:13 pm

    i need subtitle, english is okay

  34. MìGói

    December 7, 2021 at 5:50 pm

    Goodjob

  35. TyGurr Artistry

    December 7, 2021 at 7:49 pm

    “Decrease the dosage of our data & increase the implementation of our intuition.”

    Hear! Hear!!

    🙌🙌

  36. Harpreet Kaur

    December 8, 2021 at 1:19 am

    What an amazing insightful TED talk, I love the balance of intuition and data🙏🏼, be the curator of the your life. Let’s decrease the dosage of data and increase the dosage of your own intuition ❤️❤️

    • Harpreet Kaur

      December 8, 2021 at 1:19 am

      @ted can we pls add captions to this

  37. YOUR ASPIRATION 🔥

    December 10, 2021 at 6:36 am

    She is excellent speaker 🔊 🙏🇮🇳🙏 .

  38. Samantha Mendez

    December 10, 2021 at 7:03 pm

    I need to hear more of this woman!

  39. Honey Sharma

    December 12, 2021 at 1:18 pm

    I have seen better days. Sometimes life is hard to take and it gets harder to take it all alone. But I am not alone! I have dreams to chase and melodies to surpass the dark days. I have limitless space to unfold my true potential. I’m the one who needs no one to fire up. ‘Cause I’m strong and I have a mind which is positively wired up.
    Affirm to accomplish

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TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

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