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BMW’s Color Changing Car Has a Big Personality

The full-color E Ink skin shifts between 32 colors instantly, while the huge augmented reality head up display previews tech hitting the road in 2025. Subscribe to CNET: Never miss a deal again! See CNET’s browser extension 👉 Follow us on TikTok: Follow us on Instagram: Follow us on Twitter: Like us on Facebook:

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The full-color E Ink skin shifts between 32 colors instantly, while the huge augmented reality head up display previews tech hitting the road in 2025.

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26 Comments

  1. Victor T

    January 5, 2023 at 11:54 pm

    Can’t wait to pay $100K for a fender bender.

  2. TJ Dash

    January 5, 2023 at 11:56 pm

    It’s BMW, probably have to get a subscription for everything in there otherwise Dee is Dead like a brick. “Hey Dee, turn on the heater”, .. Dee: “I can’t do that Dave, you haven’t paid your $59.95 monthly subscription fee this month, put on a sweater”

  3. SnurX

    January 5, 2023 at 11:57 pm

    Wow that’s a new level of ugly

  4. Michael Mooney

    January 5, 2023 at 11:57 pm

    Half the features can’t be implemented including changing the car colour (perfect get away car) so BMW is screwed

  5. Snowman

    January 6, 2023 at 12:01 am

    Unfortunately this is not the future at this point…. this has to be in the $200,000 to $300,000 range, beyond what a normal buyer would purchase… it is a concept car that will never be the car of the future for the regular buyer… stop trying to hype it up as only the wealthy will be able to afford it!!!

  6. TheDutchVegaShow

    January 6, 2023 at 12:05 am

    His Lithp is crazy

  7. Hector Abrach

    January 6, 2023 at 12:08 am

    That car looks more like a dodge charger than BMW

  8. Hector Abrach

    January 6, 2023 at 12:09 am

    What was it? Nightrider? This car was invented in the 80’s… come on!

  9. Gevell Torturer

    January 6, 2023 at 12:11 am

    They got sick of “BMW drivers don’t use blinkers”, so they made whole car the blinker

  10. Sam Ngiam

    January 6, 2023 at 12:12 am

    Dee z Nuts

  11. Colin Tang

    January 6, 2023 at 12:16 am

    I’ll take the older BMW any day

  12. yocampout

    January 6, 2023 at 12:20 am

    O
    M
    G

  13. PSYCHO

    January 6, 2023 at 12:27 am

    This car looks like textures not loading in a video game.

    😂😂😂

  14. PSYCHO

    January 6, 2023 at 12:30 am

    The problem with having a HUD on the windshield is that you lose the HUD if the glass shatters.

    You wouldn’t have that problem with analog gauges.

    • Hayden

      January 6, 2023 at 12:33 am

      Who drives with a shattered front window? That would be illegal.

  15. ArmedAngryAtheist

    January 6, 2023 at 12:34 am

    All those lights, still no turn signal.

  16. greensky01

    January 6, 2023 at 12:35 am

    Dee is just a Bird! Just ask Charle.

  17. bradley carter

    January 6, 2023 at 12:45 am

    Yeah my mechanic at Goodyear Tires is going to hate working on this

  18. Sarge Marine

    January 6, 2023 at 12:47 am

    Looks like the designer stopped at 1/100th of the design……Stupid looking cracker box.

  19. Ben Morris-Rains

    January 6, 2023 at 12:55 am

    This is going to be awesome for smash and grabs.

  20. Jason

    January 6, 2023 at 1:16 am

    BMW making like this is going to be a real thing. 😂. This like one of the most unrealistic concept cars ever 😂.

  21. VR Dynamite

    January 6, 2023 at 1:22 am

    BMW builds a great vehicle… If only they could design a great one lol! Lost me with the modern oversized kidney grills and this is just hideous lol!

  22. Stephen Ferris

    January 6, 2023 at 1:23 am

    Very ugly car! Hard pass!

  23. Aguinaldo Frutuoso

    January 6, 2023 at 1:27 am

    Bemmmmm merda

  24. OhCode

    January 6, 2023 at 1:29 am

    Deeeeeeez

  25. Zombl337

    January 6, 2023 at 1:29 am

    interesting tech, but ugly car

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