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BlackBerry returns: This is how it died twice

A startup thinks resurrecting the BlackBerry brand is a good idea. That goes to show you — you just can’t squash a BlackBerry. 0:41 Remember Blackberry? 1:08 iPhone Shows Up 2:43 QWERTY is the Future 3:25 The Storm 4:33 IN-NO-VATION? 5:57 Detour 6:52 TCL Goes Shopping 7:26 Goodbye Blackberry 7:30 Third Time’s a Charm 8:13…

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A startup thinks resurrecting the BlackBerry brand is a good idea. That goes to show you — you just can’t squash a BlackBerry.

0:41 Remember Blackberry?
1:08 iPhone Shows Up
2:43 QWERTY is the Future
3:25 The Storm
4:33 IN-NO-VATION?
5:57 Detour
6:52 TCL Goes Shopping
7:26 Goodbye Blackberry
7:30 Third Time’s a Charm
8:13 2021, The Future
8:28 My Take

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90 Comments

90 Comments

  1. iyaz akhtar

    October 24, 2020 at 3:47 pm

    7:29 I meant to say August 2020. Whoops

    • Abdul Sawan

      October 25, 2020 at 12:30 pm

      BB CEO name was Mike Lazaridis. and not Jim. The Co-CEO was Jim Balsilie

    • iyaz akhtar

      October 26, 2020 at 6:05 pm

      @Abdul Sawan Thanks!

  2. hoo loo

    October 24, 2020 at 6:08 pm

    Its not the number of times you fall. Its the number of times you stand back up.

  3. Peter B

    October 24, 2020 at 6:11 pm

    I was honestly hoping for a Priv2. I was going to actually get that phone because I liked the idea of being able to hide the keyboard away.

    • The Boon

      October 25, 2020 at 12:37 am

      I seriously hope it’s a slider

  4. ㅤㅤㅤ

    October 24, 2020 at 6:22 pm

    They are wasting their time

    • The Boon

      October 25, 2020 at 12:37 am

      It’s great that they’re offering something different for those who want something different and more enjoyable to type on, than your average bland piece of glass phone

  5. Keith Foo

    October 24, 2020 at 6:25 pm

    Re: physical keyboards

    Insanity is doing the same thing over and over again and expecting different results.

    • The Boon

      October 25, 2020 at 12:36 am

      Guess what, genius: Every single time they made a phone that didn’t have a keyboard, it failed hard.
      Z10, Z30, Leap, DTEK, Motion…all touch, all flop.

    • Keith Foo

      October 25, 2020 at 12:49 am

      @The Boon Their full screen phones failed for other reasons which you’ve disingeniously avoided mentioning. Removing the keyboard was a start to making their phones desirable again for the mass market. They still haven’t addressed the other problems.

    • The Boon

      October 25, 2020 at 12:55 am

      @Keith Foo Except that the BlackBerry’s that had the highest return rates were the Storm and Z10. They were both all touch.
      Their slabs were doomed to fail.
      No one buys a Berry to tap on glass. There are much better offerings from other companies for that.

    • Keith Foo

      October 25, 2020 at 1:03 am

      @The Boon so how does putting the keyboard back help them?

  6. bernie-beltran munoz

    October 24, 2020 at 6:27 pm

    Ewww

    • The Boon

      October 25, 2020 at 12:35 am

      Keep typing on your glass slab

  7. Furry Donkey

    October 24, 2020 at 7:31 pm

    U forgot the Blackberry flip phone …….

  8. ??????

    October 24, 2020 at 7:45 pm

    This is what smartphones would look like if Apple didn’t reinvent the industry with the iPhone

    • The Boon

      October 25, 2020 at 12:35 am

      Apple made it that every phone is a boring piece of glass that looks just like the next one. Thanks Steve Jobs.

      And no, big screens still would have been a thing, but at least there would be more sliding keyboards underneath them, like the BlackBerry Priv.

  9. Adnan Chowdhury

    October 24, 2020 at 7:45 pm

    I want blackberry to come. But physical keyboard are hard to type. Is that even necessary?

    • The Boon

      October 25, 2020 at 12:34 am

      No they’re not. They’re much more comfortable and accurate to type on than flat glass.

      Of course it’s necessary, don’t we already have more than enough bland slabs of glass to choose from?

  10. H C

    October 24, 2020 at 9:07 pm

    Not gonna happen.

  11. Daniel Tabarez

    October 24, 2020 at 9:11 pm

    Elon Musk buying Blackberry would bring it back to its glory days.

  12. Jackson Jordon

    October 24, 2020 at 9:22 pm

    They about to died again 😂

  13. Maxx Koggen

    October 24, 2020 at 9:31 pm

    It needs both a small physical QWERTY keyboard, a stylus and a large screen, about 5.5” on the screen.
    Would I buy it? Probably not. It took Nokia about 2 years for people to start buying them? And they are pretty silent at the moment. Last real impact in the news was the Nokia 9

    • The Boon

      October 25, 2020 at 12:33 am

      Slider would be the only way to really provide a decent enough screen and the keyboard

  14. Akash Yadav

    October 24, 2020 at 9:41 pm

    I am all emotional right now. I’ve always wanted the then new BlackBerry Key 2 but the prices never went down and then they vanished. 😞

    • The Boon

      October 25, 2020 at 12:33 am

      You can find KEY2’s for cheaper now on eBay and Swappa

  15. lorenzoo90

    October 24, 2020 at 9:44 pm

    I think apple 🍎 should buy the name so it can call it’s headphones berry’s

  16. Karan Amin

    October 24, 2020 at 9:48 pm

    Most expensive yea well he will be laughing more when I just paid 1.2 k for a iPhone 🥴

  17. Jorge Zepeda

    October 24, 2020 at 10:06 pm

    The new company is owned by TCL. Same thing.

    • The Boon

      October 25, 2020 at 12:32 am

      OnwardMobility has nothing to do with
      *T* otal *C* rap *L* imited

  18. Tai Nguyen

    October 24, 2020 at 10:48 pm

    Have you heard of swipe or voice typing?

  19. RoCk-N-PaRtY

    October 24, 2020 at 11:18 pm

    5G with plastic keyboard in 2021

    • The Boon

      October 25, 2020 at 12:31 am

      We have more than enough boring slabs of glass already

  20. RoCk-N-PaRtY

    October 24, 2020 at 11:26 pm

    Blackberry is gonna die for the third time.

  21. MaZEEZaM

    October 24, 2020 at 11:33 pm

    I saw the title of this video in my notifications asBlackberry Returns and how I died twice so I clicked thinking it was some type of really tasty blackberry jam filled biscuit I’d not heard about. I have to say I’m a bit disappointed ☹️

  22. Ervin Lacsina

    October 24, 2020 at 11:41 pm

    If they want to revive blackberry
    There are some risk that they need to do

    1st they need to hook up again the people by lowering the price of there phone
    A flagship spec with a price of 150 to 200 dollars

    2nd they must hear what the people want for there device

    3rd a Special app specially for blackberry hardware only
    So that they will be convince to buy that phone because of that feature

    4th and last make it cheap for international market

    🙂🙂🙂

    • The Boon

      October 25, 2020 at 12:30 am

      Flagship specs for $150 – $200?
      Best way to go bankrupt 🤣

    • Ervin Lacsina

      October 25, 2020 at 1:10 am

      @The Boon its an high risk strategy ..

      Example
      One+
      RealMe
      Poco
      And others

  23. Omega Alpha

    October 24, 2020 at 11:46 pm

    Blackberry’s secret name: Sekiro

  24. One Pablo

    October 25, 2020 at 12:07 am

    I’ve always loved Blackberry. I used to own the Z10. Blackberry 10 OS was awesome. The gestures were intuitive and it was unique to Blackberry.

  25. Mj A

    October 25, 2020 at 12:17 am

    Blackberry key2 + ratio launcher + budget offerings would be a great combination

  26. Alex Mamedy

    October 25, 2020 at 5:24 pm

    They’re all doing bold statements but we all know that it’s always a failure

  27. Ban Majaw

    October 25, 2020 at 5:28 pm

    Apple has invaded the Mobile Industry since the beginning of the 1st Iphone..Steve Job is genius..I hope BlackBerry will come back strong in this game..

  28. Ketan Chavan

    October 25, 2020 at 5:30 pm

    Wtf.. I am usimg this bb key 2…second return was good…

  29. nufsioohay

    October 25, 2020 at 5:32 pm

    Damn Lazaridis with the long running sentence.

  30. Ajmal Shah

    October 25, 2020 at 5:36 pm

    Just bring back blackberry 10 os devices with more app support.

  31. Tim Goffard

    October 25, 2020 at 6:01 pm

    We all dream of the glory days, but they are a relic. Maybe if they could adopt voice over blockchain protocol, I’d be interested again. The one thing they do have is good looks.

  32. Zyjian Klein

    October 25, 2020 at 6:03 pm

    Blackberry need to get rid of that keyboard if they want to stay in the market. They should be competitive enough especially there are many brand phone competitors.

  33. Charles-Alexandre CARTRON

    October 25, 2020 at 6:08 pm

    Joke ! Disappointed user after 20 years of happiness ! Now Apple’s addict

  34. Linus Zhang

    October 25, 2020 at 6:12 pm

    I love blackberry passport!! please! make one with Android!!

  35. Siddesh Gannu

    October 25, 2020 at 7:21 pm

    Blackberry phones are good but their stuff is too darn expensive. Thats the problem

  36. T Sizzle

    October 25, 2020 at 7:32 pm

    The physical keyboard is just too much of a relic. It’s just not as powerful as a touch screen keyboard for multilingual support; for example, writing East Asian languages such as Chinese, Korean, Japanese, etc.

  37. Jerry G.

    October 25, 2020 at 7:43 pm

    I am using a Blackberry Motion and Key2. Blackberry is essential for having the most secure possible mobile phone. Blackberry is mainly used by people in high levels of government and corporations where true and strong security is required. The construction quality and durability of Blackberry phones are of high quality. The Blackberry phones of today are using the Android OS, specially developed for Blackberry.

  38. philip sherman

    October 25, 2020 at 8:12 pm

    Blackberry will be the peoples phone with the root unlocke and all get craking.

  39. Pedro Molina

    October 25, 2020 at 8:37 pm

    I wish they bring back the Motorola 2way & 3 way pager.

  40. Marcus

    October 25, 2020 at 8:38 pm

    Interestingly the most value they have, is there patients. Apple, Samsung etc have all tried to acquire them

    Never liked the perl, I had the curve models

  41. Nate

    October 25, 2020 at 9:21 pm

    I FORGOT ABOUT THE TYPO CASE. I literally was going to purchase one but I must have forgotten and never looked back.

  42. Femi Omomo

    October 25, 2020 at 9:40 pm

    Fron a security point of view Blackberry is not needed in the market now, because Huawei now has no Google and therefore no Google spying on you, and therefore the Huawei phones are now more secure by default.

  43. Conventional Sims

    October 25, 2020 at 10:30 pm

    Hmm… Don’t think I can stop typing on glass at this point but I can definitely see a market for physical keyboards, specially for older people.

  44. Feri Muhibudin

    October 25, 2020 at 11:28 pm

    i hope blackberry not using Android

  45. Felix T

    October 25, 2020 at 11:51 pm

    Blackberry hardware is joining Beta Max, Kodak and Polaroid into oblivion. Notice I said hardware cause they are still around doing software.

  46. murcielago Batman

    October 26, 2020 at 12:01 am

    They going to fail again. Not alot innovation on phone with keyboard if they still sticky with it. Pointless really because in touch screen can text good enought .

    They should just work on making bluetooth keyboard cases

  47. Sandy BoleYT

    October 26, 2020 at 12:24 am

    Legends never die…

  48. Sandy BoleYT

    October 26, 2020 at 12:26 am

    Hopefully Nokia works the same

  49. kenz

    October 26, 2020 at 12:45 am

    Hi blackberry.
    Reason why we business people moving away from your phone is because you dont have a ecosystem to our daily use. Why dont you guys work with Lenovo on business mobile workstation?
    A mobile phone that is intergrated with a laptop like one.

  50. Dominic Yip

    October 26, 2020 at 6:37 am

    I want trackpad

  51. Alex

    October 26, 2020 at 6:57 am

    Blackberry was the celebrity phone, an iconic brand, it was what the “The hills” girls and all the IT kids in hollywood used back in 2008-09 If Blackberry would’ve just made a great first touchscreen phone we would probably have blackberry as the second mobileOS instead of Android.

  52. deepforezt

    October 26, 2020 at 7:02 am

    what is the point of bringing BB back. they dont care about customers. no security updates, no OS support/ upgrade. they need to rework on their strategy if they want to survive at all. just yelling to the crowd about security and privacy is not enough.

  53. All things Channel GXV

    October 26, 2020 at 7:26 am

    That will series competition against Samsung , Huawei Foldable phones and LG wing and upcoming rollable display.

  54. Patrick T

    October 26, 2020 at 7:28 am

    Nostalgia in a nutshell

  55. ARDAAS SANDHU

    October 26, 2020 at 8:23 am

    Dyn fr selln my key2 for a new 1 ❤️🇮🇳

  56. Norman Valiao

    October 26, 2020 at 8:28 am

    When I used to work at a very large telco company back in 2005 to 2009, I handled the BlackBerry quality control division. I played around with so much BlackBerry devices and models which was so much fun. BlackBerry dominated the business Smart Phones before now its so sad to see they are no longer RIM’s baby and seeing them struggling. Well…. NOKIA also went down the drain. I guess it’s true on what they say —- “When you’re on top, there’s no where else to go but down”

  57. Neeran Pamheiba Meitei

    October 26, 2020 at 8:37 am

    Cringing.

  58. Dj Nixe

    October 26, 2020 at 8:45 am

    Imo Prive was the best. They should update it and bring it back.

  59. Dan Rustle

    October 26, 2020 at 9:05 am

    Okay boomer. The funk is a blackberry

  60. Richard Denson

    October 26, 2020 at 10:09 am

    Still got mine 🥰

  61. Tai Merng

    October 26, 2020 at 11:18 am

    Physical keyboard raised Blackberry to its height and in the end i is physical keyboard that kills blackberry.

  62. Kaveel Lilmohun

    October 26, 2020 at 4:28 pm

    You can’t kill the Blackberry, it has more lives than a cat. I love Blackberry, their prices need to be fixed or they need to be able to match other phone in features and yet still give us a keyboard.

  63. Ideaz Wizdom

    October 26, 2020 at 5:17 pm

    We would kill it again

  64. Tj Perry

    October 26, 2020 at 5:26 pm

    I had the z10 and loved it, software was buggy and they didn’t have all the apps. Pretty good phone overall.

  65. anti nomian

    October 26, 2020 at 5:49 pm

    Next time I’m going to spend the 10 bucks and buy the rights to the name to let it die. Give up already

  66. Nick Ryczko

    October 26, 2020 at 6:05 pm

    I miss my BlackBerry Z30. BB10.3 was a great OS. It was really unfortunate that they couldn’t get any major apps. If they had worked on that while android was in it’s early stages things might be very different. But alas, here we are today. Looking forward to hearing what Onward Mobility has to offer.

  67. mac berry

    October 26, 2020 at 6:59 pm

    The thing that caught my attention is that a company is making a phone with only a handful of people

  68. Santa Claus

    October 26, 2020 at 8:00 pm

    Refresh the passport again and I will buy one👍🏻

  69. Tony Nguyen

    October 26, 2020 at 8:03 pm

    Had the blackberry Storm, I liked everything about it till I had to pull the battery out 3 times a day to reset the OS…..

  70. ASSK555

    October 26, 2020 at 10:04 pm

    Yeeahh

  71. Joshua M

    October 26, 2020 at 11:40 pm

    All lives matter

  72. Justin Marrone

    October 27, 2020 at 12:28 am

    BBM was my “black book” in 2010. Exclusive feeling. Miss the keyboard too.

  73. Eric Coombs

    October 27, 2020 at 12:28 am

    I want one… wish verizon would carry them

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