CNET

Apple Has a Two Siri Problem. Price Hikes Make It Worse | One More Thing

The new Siri AI is not coming to all devices, and recent price increases make it more painful to upgrade to new devices all at once. CNET’s Bridget Carey has been testing out the new Siri AI in beta on her phone and says a new Apple TV box and new HomePods are a sure…

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The new Siri AI is not coming to all devices, and recent price increases make it more painful to upgrade to new devices all at once. CNET’s Bridget Carey has been testing out the new Siri AI in beta on her phone and says a new Apple TV box and new HomePods are a sure bet this fall — it just may be more expensive to upgrade than we all expected.

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50 Comments

  1. @issafaudi

    June 26, 2026 at 3:52 pm

    It better be 100$ or I’ll never get it

  2. @DeannaAllison

    June 26, 2026 at 4:02 pm

    So they hiked the price of the MacBook Neo, even though it’s made with leftover binned chips from last year’s iPhone. Greedy, price-gouging behaviour.

  3. @ahoog69

    June 26, 2026 at 4:05 pm

    With regard to the price increases, Apple would do well to remember that loyalty is a two-way street. They might make up for “lost revenue” in the short term, but could certainly lose out on long-term profit.

  4. @bsd107

    June 26, 2026 at 4:09 pm

    Apple has been looking for ways to increase revenue for a while. Not a bad time to do it, regardless of whether it is truly “justified” (e.g. refurbs)

  5. @karthikvel1608

    June 26, 2026 at 4:15 pm

    Thank Google for Android intelligence 😂😂😂

  6. @asimmatin3507

    June 26, 2026 at 4:22 pm

    This is why I use Google assistant and Nest mini speakers. Then there is also the fact that i got two minis for free. One came free with my Nest Thermostat E (which was then paid for by rebates from the Gas and Electric company). The second was sent to me as a gift for using Google Fi.

  7. @tonyvalenti6614

    June 26, 2026 at 4:22 pm

    For the love of all things! Please Apple, PLEASE! Give us the ability to have more than ONE Apple Remote on an Apple TV. Both my wife and I like to have our own remotes. I’m willing to buy another Apple Remote, but my Apple TV 4K will not let me! So, I have to use a cheap RF remote that my Apple TV will allow. 🤦🏻‍♂️ But, of course I lose Siri! Very stupid a should be a no brainer fix for Apple! Ironically I hated Fire TV and replaced all 7 of them with Apple TV’s … and they let me use multiple Fire TV remotes on each Fire TV. I have no idea expectations because Apple takes years to catch up with everyone else. The main thing that drove me to Apple TV was NO ADS, and the What’s Next Dock. Love that and will stay albeit using my cheap remote. 😡

    • @joelnehl

      June 26, 2026 at 8:34 pm

      You can use your iPhone as a remote.

  8. @bsd107

    June 26, 2026 at 4:52 pm

    Siri has been a continual embarrassment going all the way back to when Apple purchased the app and integrated it into iPhoneOS. Has always lagged the equivalents on other platforms, and only fell further and further behind.

  9. @Datalinks_

    June 26, 2026 at 5:04 pm

    Apple has started turning me off. Forced obsolescence for many devices for iOS 27, price hikes across the board, new AirPods every year, ok it’s run by billionaires. We get it

  10. @lorenipsum93

    June 26, 2026 at 5:05 pm

    I only use my HomePod mini as a hub for Apple home and to have it read the date, weather & calendar events to me when I turn my wake up alarm off through a personal automation on my phone. Don’t really use Siri on it so if that’s the only upgrade then I”m good.

  11. @Shailo510

    June 26, 2026 at 5:32 pm

    See this just shows how important Apple is to the community when everybody else price hike goes up nobody talks about it. But now that apples involved in the price hike y’all all over Samsung went up. Lenova went up. Everything went up, but now that Apple is doing it y’all really talking about stuff happens. Gas goes up. Rent goes up so it is what it is.

  12. @Ghost818-x8c

    June 26, 2026 at 5:45 pm

    Not this video glazing Apple

  13. @jwhsp

    June 26, 2026 at 6:03 pm

    I just bought the new echo dot on sale for prime day for about 30.00 and it helped me setup a remote by voice. Loving the new Alexa plus. Did I forget to mention I have an apple ecosystem but I am slowly thinking about a switch.

  14. @sassymonkey

    June 26, 2026 at 6:16 pm

    It’s $249 for an AppleTV ethernet port AND double the storage, right?

  15. @sfn-obsvr

    June 26, 2026 at 6:35 pm

    disable Siri immediately on all devices. Literally no reason to use it

  16. @Stephenmaly

    June 26, 2026 at 7:14 pm

    I was Apple everything. Then the HomePods were switched to Google Home devices. Then the Apple Watch was switched to a Garmin. The thing keeping me on the iPhone is the AirPods. It’s sad. I hope they turn this around but Siri is soooo bad!

  17. @bshwin

    June 26, 2026 at 7:25 pm

    No one will pay these insane prices!

    • @joelnehl

      June 26, 2026 at 8:18 pm

      Want to bet?

    • @4EVER_BLK

      June 27, 2026 at 8:45 pm

      You underestimate the Apple cult

    • @bshwin

      June 27, 2026 at 9:11 pm

      @4EVER_BLKI am that cult!

  18. @justSTUMBLEDupon

    June 26, 2026 at 7:48 pm

    Question: why does a speaker need such a high powered chip?

  19. @giusczz

    June 26, 2026 at 7:57 pm

    Them leaving dumb Siri on old devices is diabolical to me

  20. @TR4989DA

    June 26, 2026 at 8:09 pm

    I’m interested in Apple’s Initiatives for the Arizona Semiconductor Plant.

  21. @pazzariatv

    June 26, 2026 at 8:16 pm

    It would make sense that when Siri A.I. is released publicly, that Apple updates all of its products, across the board, to accommodate – all at the same time.

  22. @lifeasbestfriendsFN

    June 26, 2026 at 8:19 pm

    They really just need to let us use Siri ai in the cloud so all devices can use it. Like my grandpas echo dot 2nd gen has Alexa plus

  23. @lifeasbestfriendsFN

    June 26, 2026 at 8:21 pm

    5:46 … well dang 😭😭

  24. @jaredgeek

    June 26, 2026 at 9:02 pm

    This was a Google problem with Gemini for over a year. Why couldn’t the Siri Ai requests go from the speaker to the Apple TV to process?

  25. @Ou8y2k2

    June 26, 2026 at 9:17 pm

    Apple, instead of evolving their chatbot, just borrowed Google’s Gemini and called it Siri beta. Why spend billions on EV research, the Vision Pro, or Maps when you can actually be useful to a speaking customer?

  26. @GregStew

    June 26, 2026 at 9:30 pm

    Thanks for the perspective Bridgette. I imagine that Apple will need to go super ballistic with their Trade-In Program. Huge opportunity, big challenge. The vast majority of devices out in the world won’t be able to run the new Siri AI. It’ll be interesting to see know the new leadership handles this challenge of getting millions onto the newer hardware 🤔.

  27. @maxziebell4013

    June 26, 2026 at 10:00 pm

    The “privacy” angle feels like a way to upsell new HomePods when the old ones are still perfectly fine. Sure, they couldn’t handle on-device Siri, but they could rely on a secure cloud-based version instead. Apple could easily update them that way, but I doubt they will. If revenue is the concern, just make the extra cloud compute a subscription. That way older devices don’t end up in landfills, we keep using perfectly good speakers, and still get a smarter Siri.

  28. @t-90atank35

    June 26, 2026 at 10:37 pm

    They think they fix siri that theyre sure people will love apple again so they raised the price to keep up with their failed AI promise to their investors and customers lol

  29. @miguelespinozacid

    June 26, 2026 at 11:18 pm

    Well maybe Tim Apple wanted to mess up one more time just to say goodbye

  30. @muralibalaraman

    June 26, 2026 at 11:46 pm

    I think, the guidance is wrong. You actually may not need Siri for Apple TV, maybe for the HomePod category yes, so Apple trying to put everything everywhere won’t help. Second price increases on old devices that anyway are not supporting Siri sounds a little off to me. They should look at getting rid of the old devices that did not have the price increase for manufacturing. So there is a mismatch somewhere.

  31. @devConstructor

    June 27, 2026 at 12:55 am

    I hope Apple gets the integration right. What you have on the phone is most likely the main model in control of your entire apple account. The ones in your home pods, speakers, watch will be mini agent Siri. So you know, each time you make a request or a prompt you burn “tokens” or credits Apple owes to its AI provider most likely Google.

    It’s gonna cost at the beginning but eventually the cost will lower as people adopt the technology.

    It’s basically AI acting on your behalf through the entire system Apple allows the model to access. The problem is “privacy” . Will Apple or will the Apple user accept the Siri agents to access his / her data on their behalf? Yes AI integration is like allowing a third party entity to act on your behalf inside your phone or mac.

    They are still debating that today in the AI world.

  32. @mikecoshan3752

    June 27, 2026 at 5:45 am

    I use the Alexa show 8 & upgraded to the smarter Alexa, which is mostly really good

  33. @苦と回避恋智徳会恋

    June 27, 2026 at 6:05 am

    Squandering $$$ ensuring that your smart home gets smarter, while you get incredibly dumber sounds so American

  34. @ddw6523

    June 27, 2026 at 9:17 am

    Morning. Hey a lumberjack!! Not saying it!!😂 APPLE is dieing i think, i do love apple, to bad about prices.

  35. @ddw6523

    June 27, 2026 at 9:21 am

    Uh Beaver dam uh😂

  36. @wiwingmargahayu6831

    June 27, 2026 at 10:58 am

    dream of amazing things peace be upon you from me

  37. @kashmirha

    June 27, 2026 at 11:07 am

    Its a shame that classical SIRI is unbareable stupid. It randomly can or can not convert currency just to name one auperbasic issue. A SIRI light is needed.

  38. @ClassicInvestments1

    June 27, 2026 at 12:41 pm

    such BS…….I am no longer in the market for a new MBP………I need a new Apple TV…….not happy with Apple.

  39. @honestjoe632

    June 27, 2026 at 3:55 pm

    Maybe time to rethink the home eco system…

  40. @SSS-mp8th

    June 27, 2026 at 7:14 pm

    Can’t imagine there is a huge take rate on homepod or apple tv. I’ve had an iphone for over 15 years but never owned any of the rest.

  41. @MobileTechPoint

    June 27, 2026 at 11:31 pm

    That’s why Ronaldo is better 😂

  42. @morm2173

    June 28, 2026 at 1:36 am

    Cough cough you mean Gemini give android Google and Samsung credit for their innovation and pioneering this ai first

  43. @CMH-77

    June 28, 2026 at 6:06 am

    I bought 4 HomePod mini when they first came out like 6 years ago. 2 off the 4 have failed after tons of use… its time apple.. Im waiting for a new version.

  44. @mathrocks7591

    June 28, 2026 at 8:49 am

    They made billions and still want more

  45. @mathrocks7591

    June 28, 2026 at 8:50 am

    Is this the million dollar question, will they lower the price when memory prices go down

  46. @richardc5100

    June 28, 2026 at 3:47 pm

    Bridget is such a baddie 😌

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