Apple is exploring a new screenless health and fitness tracker designed to compete with devices from Whoop and Oura, Bloomberg’s Mark Gurman reports. The device could offer longer battery life and make sleep and workout tracking easier than with an Apple Watch. Gurman discusses the project as part of a broader rethink of Apple’s wearables lineup, alongside new smart-home products, smart glasses and other devices in development. He joins Ed Ludlow on “Bloomberg Tech.”
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@ChrisCoombes
September 23, 2026 at 3:36 pm
I would buy this in a heartbeat.
@davidwalsh9807
September 23, 2026 at 5:27 pm
I would buy an Apple 🍏 ring
1:00 Mark clearly doesn’t wear an Apple Watch cause it charges while I’m in the shower in the morning
@SuperPerfectMan
September 24, 2026 at 12:35 am
Yeah who charges it at night ?
@tebhernandez
September 24, 2026 at 8:53 am
Damn i’d be afraid to charge it in the shower, Is there waterproof charger?
@Shot007
September 24, 2026 at 11:38 am
Yeh I just charge it while im sitting at my desk for about 1 hour daily.
@PokeballSamJPN
September 23, 2026 at 6:25 pm
Yeah, and launch this after 10 years
@mil546
September 23, 2026 at 6:28 pm
Thank you
@NealDannenberg
September 23, 2026 at 7:19 pm
This should be out already.
@Sam_Nelson32
September 23, 2026 at 7:29 pm
I would buy so fast
@SuDharx732
September 23, 2026 at 8:56 pm
I would preorder it in a second
Whoop is a rip off
@null__void
September 23, 2026 at 9:36 pm
Took them too long. Fitbit air
@bthink3610
September 23, 2026 at 10:07 pm
‘Bout time
@manapeace
September 23, 2026 at 11:15 pm
My Apple Watch doesn’t support exposing my heart rate as an ANT+ sensor that can be displayed on my Garmin bike computer. A health tracker band without a display has clear battery life advantages but no ANT+ support is a deal breaker for me.
@sylvianblade75
September 23, 2026 at 11:42 pm
I think Apple should just ditch the idea and turn off the screen or something than create a screen less model.
@rmlo-u5c
September 24, 2026 at 1:16 am
A simple software update of the Apple Watch to activate a screenless mode would probably get you many more days battery.
@threalfattony
September 24, 2026 at 4:50 am
Turn on Cinema Mode.
@Starlite4321
September 24, 2026 at 2:09 am
Smirkman
@rubes8065
September 24, 2026 at 2:48 am
There’s no story here Mark, there’s none. We don’t want cameras hanging out of our ears, and it turns out, books are foldable too, except they don’t cost the same thing as a small used car.
@Brokëaswëat
September 24, 2026 at 6:22 am
Apple could sell a dildo and ppl would buy it 😂
@MikeBerliner
September 24, 2026 at 6:33 am
I don’t wear my Apple Watch when I’m sleeping because it’s annoying. I’d wear a screen less band.
@MeUnboxing
September 24, 2026 at 7:56 am
Apple killed nike fuel band. They sud have added tht as product line. Tht time only.
@twoxos
September 24, 2026 at 8:29 am
Just bought a Fitbit air don’t give me this BS lol
@aaronpalmer1895
September 24, 2026 at 9:38 am
I wonder if they could make this band double as an Apple Watch band. You could use the band by itself or connect it to the watch for battery sharing and other integrations.
@bernob9770
September 24, 2026 at 10:38 am
Apple needs to put something like this on the wearable ACTXA Core Smart Ring AI Glucose Scan
@mermatics
September 24, 2026 at 11:37 am
It needs to Fitbit air price too cause whoop prices is crazy lol
@ExploringTheTube-fd1oo
September 24, 2026 at 12:03 pm
This channel needs to fire whomever makes their thumbnails.
@kyleh6984
September 24, 2026 at 2:30 pm
Apple abandoning Vision Air and cutting the visionOS team, has now left the entire VR industry to Meta VR.
@kyleh6984
September 24, 2026 at 2:31 pm
No one cares about wearables beyond Glasses.
@itsacookie1
September 24, 2026 at 3:12 pm
If Apple does create a whoop style device and sheds most smartwatch features, I hope it retains the ability to vibrate as an alarm.
@ZLVSJ8
September 24, 2026 at 4:49 pm
No image don’t talk. Also meta already won