Apple is exploring a new screenless health and fitness tracker designed to compete with devices from Whoop and Oura, Bloomberg’s Mark Gurman reports. The device could offer longer battery life and make sleep and workout tracking easier than with an Apple Watch. Gurman discusses the project as part of a broader rethink of Apple’s wearables lineup, alongside new smart-home products, smart glasses and other devices in development. He joins Ed Ludlow on “Bloomberg Tech.”
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@ChrisCoombes
September 23, 2026 at 3:36 pm
I would buy this in a heartbeat.
@davidwalsh9807
September 23, 2026 at 5:27 pm
I would buy an Apple 🍏 ring
1:00 Mark clearly doesn’t wear an Apple Watch cause it charges while I’m in the shower in the morning
@PokeballSamJPN
September 23, 2026 at 6:25 pm
Yeah, and launch this after 10 years
@mil546
September 23, 2026 at 6:28 pm
Thank you
@NealDannenberg
September 23, 2026 at 7:19 pm
This should be out already.
@Sam_Nelson32
September 23, 2026 at 7:29 pm
I would buy so fast
@SuDharx732
September 23, 2026 at 8:56 pm
I would preorder it in a second
Whoop is a rip off