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AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech” to discuss his new book, “Everybody Wins: What Games Teach Us…

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AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech” to discuss his new book, “Everybody Wins: What Games Teach Us About Making Products People Love.”
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1 Comment

  1. @a1-user

    October 28, 2026 at 2:19 pm

    Why would you listen to EA executives? They just sell to SA at the highest price! They don’t care about the games being creative otherwise why did they run so many studios with artists into the ground?

    Reply

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