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A Creator-Led Internet, Built on Blockchain | Adam Mosserri | TED

As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a “middleman” in the form of large social media platforms, allowing creators to more freely distribute their work and connect with…

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As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a “middleman” in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to “the greatest transfer of power from institutions to individuals in all time.”

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49 Comments

49 Comments

  1. joe duke

    May 18, 2022 at 6:05 am

    Can you say Rally Coin?

  2. None of your Damn Business

    May 18, 2022 at 6:08 am

    *TED Talk – indoctrinating people since 2006.*

  3. Void

    May 18, 2022 at 6:10 am

    Worst Ted talk I’ve ever seen

  4. listen2meokidoki

    May 18, 2022 at 6:19 am

    This is the insane leading the blind!

    • Mr. Mister

      May 18, 2022 at 7:05 am

      How? point me a reference.

  5. Bharghav Atri

    May 18, 2022 at 7:38 am

    IS he scared from tik tok

  6. Leth

    May 18, 2022 at 8:38 am

    Irresponsible and dangerous bullshit.

  7. k_goora

    May 18, 2022 at 8:54 am

    Great ideas but knowing the current markets and what goes on there I wonder whether those creators will not be entirely exposed to the ill-fated people with large capital toying with creators just to make more money.

  8. woodenpickle

    May 18, 2022 at 9:04 am

    How many content creators do I have to subscribe to and for how much? I follow a lot of people/pages/channels on Facebook and YouTube. I don’t like Instagram or TikTok or Twitter or any other platforms. How much money do I have to pay to support the creators? I pay for YouTube premium. I can’t afford to pay every creator I follow $5 a month or even $1 a month. I think it would be better for platforms to be more equitable and share ad revenue not only with individual creators and even traditional media, though I do subscribe to my local major newspaper.

    Maybe there is some use to the blockchain, but how many cryptocurrencies rise and fall every day? They are incredibly volatile. People only get involved with them as a speculative investment vehicle with the intention of pulling out as soon as enough people, having been bamboozled by some flimsy white paper or scammy influencer, buy in to increase the token’s value. It’s the definition of a Ponzi scheme. Their value is calculated in dollars. As such, they will never replace fiat currencies. And what do they have to back up their value? Not an organized state with laws and a military and taxpayers who produce goods and services. Just a bunch of naive people who want to get rich quick and the actually rich people who pump and dump the token.

    “Traditional” banking may have problems, but at least there are some rules and mechanisms to enforce them. Let’s do that better and support good governance and regulations. Democracy is a conversation. Let’s have it. We have laws. Let’s enforce them.

    How many Kickstarters do I have to support? So many people with “good ideas” underdeliver or don’t deliver anything. Why should I take the risk of supporting their dreams like that? Maybe if they believe in their idea or product they should go into debt to fianace it. There are plenty of creative people out there that maybe don’t have the most media friendly personality and don’t want to have to perform and be liked in order to finance their ideas. Everything seems so geared toward these cults of personality. Aren’t there ways of being creative that can be lucrative that don’t involve performing for some fickle audience all the time?

    NFTs are also speculative investment vehicles that rely on bigger fool principle. I haven’t seen one that I would pay money for and I don’t know what the advantage of having one would be. I have no ambitions of wearing a helmet all day plugged into the metaverse to hang out with my digital assets. I’d buy a picture to hang on my actual wall if I liked it enough, but I can’t ever see buying an NFT. Maybe they will have some real life utility in the future, but the future is not now. So many NFT projects promise utility, but it’s never delivered. It’s a scam.

    And back to blockchain. It’s wasteful way of accomplishing nothing new. Sure it’s public, so that’s awesome, but cryptocurrencies and NFTs are so volatile and scammy and devoid of real value, I know I likely won’t get involved with them.

    In short, this guy has no plan, no real vision. He’s a pile of buzzwords and nebulous notions based on scammy technologies. I don’t understand why he has a TED talk, but TED is becoming the Netflix of “groundbreaking” ideas. They will give practically anyone who sounds trendy a platform to promulgate their unsubstantiated insights it seems.

    Thanks for coming to my YouTube TED to talk rant.

    • Thaha Faris

      May 18, 2022 at 10:21 am

      Excellent explanation. I wish you to record a video and post it in social media.

      Am damn sure, it would be useful to millions.

      Thank you once again.

    • Veyev

      May 18, 2022 at 4:29 pm

      whole Meta world doesn’t pay a penny out of what they make from advertisements! he is joking.

    • Matt Firman

      May 18, 2022 at 5:24 pm

      I mean, if I could purchase a bunch of coins for .0001 cent that’s tied to the value of a creator that I truly love and know is going to blow up, I’d rather take my chances investing in that than getting a few cents a month from ad revenues because that creator coin could grow to become a dollar or more, but even if it only grew to a couple of cents, that’s a huge profit that you could theoretically stake and earn interest off of. Furthermore, I’d like an internet with less ads anyway, and asset tokenization could mitigate the flood of ads we’re always getting when we consume content. I agree, that crypto isn’t there just yet, but one day it will and if creators and companies are tokenized, then you’re talking about universal basic equity. Also, just because a creator is tokenized, doesn’t mean you still can’t enjoy their content without paying. The coin is just an incentive for you to make money off of their success, so ideally, you would only invest in the people and projects you really care about while still being able to enjoy tons of free content.

  9. Constant Learner

    May 18, 2022 at 9:09 am

    🙂

  10. ian hamriding

    May 18, 2022 at 10:20 am

    Thanks for your letting

  11. Rik van den Reijen

    May 18, 2022 at 11:06 am

    🤯 Big ideas

  12. Borja Girón

    May 18, 2022 at 11:57 am

    Amazing. Nice idea. This will change Internet again. Is Adam Mosseri not Mosserri 🙂

  13. Froutosalatas

    May 18, 2022 at 12:44 pm

    mark his words

    • TED±①⑦①⑥②②⑥⑧①⑨⑤

      May 19, 2022 at 6:27 am

      Let’s talk I’ve got something big to introduce…

  14. Pinch Akademia

    May 18, 2022 at 1:20 pm

    FSB 🇷🇺Agents: Vladimir Osechkin (There is No GULAG YouTube channel), Gordon (Ukrainian Bald: Channel Visiting Gordon), Chichvarkin, Tinkov, and thousands of programmers, Be careful.

    • TED±①⑦①⑥②②⑥⑧①⑨⑤

      May 19, 2022 at 6:26 am

      ⬆️⬆️ Sure••text••Max••i••referred you for something new,….

  15. listen2meokidoki

    May 18, 2022 at 1:42 pm

    LIES. I love my Bank. I trust them. I don’t want to have a personal relationship with the person who buys my house. POWER will not shift. Technology does not ONLY empower the individual.
    LIES LIES LIES LIES LIES. Sickening isn’t it?

    • TED±①⑦①⑥②②⑥⑧①⑨⑤

      May 19, 2022 at 6:26 am

      Let’s talk……⬆️⬆️

  16. Pondering

    May 18, 2022 at 2:56 pm

    Very, VERY Interesting

  17. Veyev

    May 18, 2022 at 4:25 pm

    This is a trick to monetize every step and connection and earn commission from it. Things will get more costlier as blockchain is relatively energy inefficient. This also means that you can’t connect with your creator in the same way as others with more money to pay. And doesn’t matter how much strong the connection you build, 1 creator can’t give time to all of the followers.

    • RIDE OUT LONDON

      May 19, 2022 at 9:19 am

      Not really all this is doing is allowing you to buy shares in people.

    • Veyev

      May 19, 2022 at 3:29 pm

      @RIDE OUT LONDON sounds good but impractical! Social tokens already was tried by deso with a failure

    • RIDE OUT LONDON

      May 19, 2022 at 3:35 pm

      @Veyev I’m sure if Meta, Twitter, YouTube all integrate it then it will take off. It’s not even clear how or what they will be doing yet.

  18. Greg Deocampo

    May 18, 2022 at 5:39 pm

    instagram is a blight. one of it’s few rivals in toxicity is blockchain.

  19. Micah Keller

    May 18, 2022 at 6:20 pm

    Largest issue here is that these coins are still speculative. As well is a rebrand of an equity stake by the same measure. I enjoy the direction, but there are flaws in the current decentralized landscape that haven`t been reconciled where you can escape a death by a thousand cuts.

    • TED±①⑦①⑥②②⑥⑧①⑨⑤

      May 19, 2022 at 6:22 am

      ⬆️* Share your thoughts 💭 And suggestions on the Above Number…

  20. Desert Shadow

    May 18, 2022 at 9:48 pm

    Most content on subscriber platforms is free. If it start to cost money I’m going back to living a normal life.

    • Andrew Skipsey

      May 20, 2022 at 3:31 am

      Why wait? Free yourself from the content-mills today!

  21. Christopher Wykel

    May 19, 2022 at 1:01 am

    Pretty sure this was a low key sales pitch for digital slavery.

  22. J W

    May 19, 2022 at 3:33 am

    Did he just describe the Lukso blockchain currently being developed by Fabian Vogesteller etherieum’ lead developer?

    • TED±①⑦①⑥②②⑥⑧①⑨⑤

      May 19, 2022 at 6:16 am

      ⬆️⬆️ Sure••text••Max••i••referred you for something new

  23. mreclecticguy

    May 19, 2022 at 5:49 am

    Block chain consumes massive amounts of energy. It, NFTs, and cryptocurrency, are the newest scam that will eventually crash. It’s much to do about literally nothing but 1s and 0s.

  24. vikas kumar

    May 19, 2022 at 10:15 am

    Can I use all the points in my blog mention in m this talk or can I do the review of this particular Ted talk like book review???? Is it legal to do so?

  25. andybaldman

    May 19, 2022 at 12:47 pm

    Pareto Principle. Any system of production results in 20% of people generating 80% of the product (and hence wealth). Any new tech will be no different.

  26. andybaldman

    May 19, 2022 at 12:53 pm

    This guy works for Instagram? That’s like the warden saying he’s planning on giving the inmates the keys.

  27. スプリート

    May 19, 2022 at 4:12 pm

    He is Phil Dunphy from Modern Family right ??

  28. YouTubeUser917401

    May 19, 2022 at 7:47 pm

    So much nonsense here. The blockchain is no better for creators than RSS as a means to escape the power of platforms and provide content directly.
    Platforms solved for two problems: discoverability and monetization. That’s the real problem with his argument.
    Without a platform, blockchain only really has the power to disrupt the ability to track audience size because you can’t measure read events or unique readers on the blockchain to determine advertiser payouts. It breaks the monetization. And it’s absolutely terrible at discoverability.
    His stupid example of subscriptions is completely disconnected with the reality of Facebook’s advertising-dominant revenue. Nobody is paying directly for IG content.

  29. southeast sounds

    May 20, 2022 at 9:47 am

    he made some really good points, but the idea of investors for an artist means said art could become corrupted ie, the artists censoring/changing tthe art under threat of investors pulling out and their finances crashing.

  30. Đông Bình Dư

    May 21, 2022 at 9:00 am

    Why do i keep thinking about how hot he is?

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