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How Intel lost Apple

Intel and Apple were once BFFs, but that is no longer the case. This is the story of how Intel went from the apple of Apple’s eye to whatever is the opposite of that. 0:00 Intro 0:30 Like a G5 1:59 Intel and Apple 2:43 Intel blows it 4:27 Skylake issues 5:45 Apple says goodbye

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Intel and Apple were once BFFs, but that is no longer the case. This is the story of how Intel went from the apple of Apple’s eye to whatever is the opposite of that.

0:00 Intro
0:30 Like a G5
1:59 Intel and Apple
2:43 Intel blows it
4:27 Skylake issues
5:45 Apple says goodbye

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97 Comments

97 Comments

  1. Errin

    November 14, 2020 at 7:17 pm

    Cube only had a G4

    • Jonathan Schoenbrunn Decktor

      November 14, 2020 at 8:11 pm

      I checked the comments just to see if someone already said it.

    • Robert Pisan

      November 14, 2020 at 9:50 pm

      Came here to post that

  2. Robert Bratu

    November 14, 2020 at 7:29 pm

    If Apple is so influential in the tech world, I think this will be the beginning of the end for x86, not just “Intel-Apple partnership”. Other manufacturers will start releasing ARM-based computers and Windows will slowly move to ARM architecture.

    • Miezekotze

      November 14, 2020 at 7:43 pm

      Are you even serious?! Microsoft is already moving to ARM and since Windows has so much more programs and apps than macos its going to take a while. Nvidia just bought ARM. AMD,QUALCOMM…. relies on TSMC manufacturing process

    • Adam Smith

      November 14, 2020 at 8:09 pm

      We already have Windows on ARM and guess what it sucks, no program compatibility and the emulation is straight up garbage. Also MS doesn’t sell ARM licenses to normal users so good luck running ARM Windows on an ARM based desktop

    • Miezekotze

      November 14, 2020 at 8:23 pm

      @Adam Smith Microsoft is actually working with developers to fix all the issues its not a problem at all.

  3. Miezekotze

    November 14, 2020 at 7:33 pm

    Nope you’re wrong intel did not lost apple its just the evolution ARM chips have always been more efficient and better in someway than x86. Plus TSMC and Samsung are giant makers of chips

  4. jd5179

    November 14, 2020 at 7:43 pm

    I havent seen so many Ls in one year than Intel . Lol .

  5. András Muresán

    November 14, 2020 at 7:48 pm

    I have one question dear CNET: WHY o WHY did you made this unfunny video?

    • campkira

      November 14, 2020 at 8:35 pm

      got too much time at home..

  6. Maks

    November 14, 2020 at 7:53 pm

    Maybe apple would want to buy more of intel

  7. Martin Taylor

    November 14, 2020 at 8:02 pm

    1:33 i remember that one!

  8. Stevens Joseph

    November 14, 2020 at 8:03 pm

    Well, it could be worse, it could have been the Boeing of CPUs

  9. Rajesh Kanungo

    November 14, 2020 at 8:15 pm

    Amazon already runs ARM servers you can use in the cloud. There are AMD Hackintoshes that are quite good so Apple itself will have no problems to use high end AMDs (Epyc?) for their Mac pros.
    The only issues are the huge logistics and coordination between the two companies to get a product out; Apple is a highly demanding customer.
    The ARM ecosystem is so much bigger and more versatile than intel’s. For example, if you want to build a CPU with 6 DSP’s and 3 GPUs you can. The only competition for ARM I can see in the very distant horizon is RISCV.
    The lower end fabs can still spin out parts in huge quantities so TSMC is not the bottleneck except for the higher end parts.

    • shahriar akash

      November 14, 2020 at 8:25 pm

      ARM isn’t owned by amd. Currently nvidia holds 90% share of arm.

    • Rajesh Kanungo

      November 14, 2020 at 8:43 pm

      @shahriar akash yikes. You are right. Let me fix it.

  10. Ron Cosby

    November 14, 2020 at 8:30 pm

    This guy has zero clues

    • Miguel Colayco

      November 14, 2020 at 9:36 pm

      Nope, he’s spot on!

  11. Llama man

    November 14, 2020 at 8:38 pm

    In a couple of years it will be: How intel went bankrupt

    • NvanGaming

      November 14, 2020 at 10:52 pm

      Yeah your right and if they do ihope I find this comment and say you predicted the future

    • Tong Zou

      November 14, 2020 at 10:58 pm

      unlikely. Intel still powers all Windows laptops and still a sizeable portion of desktops despite AMD’s recent surge in popularity.

    • Llama man

      November 15, 2020 at 12:33 am

      Tong Zou that’s what I meant, macs no longer will use intel and AMD has better chips for better prices (intel is doomed lol)

  12. Steve Moore

    November 14, 2020 at 8:50 pm

    Intel is going down due to poor leadership and lack of vision. I worked for them for 23 years. Sell your stock. 🙂

  13. SiggyMe

    November 14, 2020 at 9:06 pm

    If came down to QC and Intel didn’t want to play ball with Apple’s quality control issues than it probably time to say goodbye. Since Apple wants to the customer to be satisfied with flawless equipment performance and didn’t want to deal with the costs of both in production costs and costumer satisfaction it makes sense. When it comes to operating costs management the devil is in the details as cutting down on returns and complaints that cost in all areas. If Intel didn’t want to deal with that and were satisfied with having those issues than Apple as an Intel costumer paying their good hard earned dollars for that type of service and no one on the other end is listening time to boogie on out. Don’t blame them as it looks like it good be boom for them to go the direction they are going and Intel will pay catch up.

  14. Geeta Tripathi

    November 14, 2020 at 9:21 pm

    What i think if intel would have been using its processors in phones then what you are seeing the phones now….
    Will completely change and how…. in just 10 years you could run adobe and windows apps on your phones, just a mid sized thick phone in your bag…..doing the job of a pc,laptop,phone and tablet and what not…
    But our ancestors knew or i would say predicted the future….that they will went out of business in just 10years cause intel would have to push harder to make them smaller and we could revolutionized the entire system….

    • Geeta Tripathi

      November 14, 2020 at 9:27 pm

      But just for their petty profits and protecting their firms, they pushed the entire generation a decade or 2 backwards….
      I think they knew what was coming ahead….and they prevented it from happening thus steve jobs and every other tech leaders, knew and had decided amongst them to protect years of business…

  15. Tim Spencer

    November 14, 2020 at 9:36 pm

    who else kept watching Bridget Carey saying this at 3:01? “…the world would have been a lot different if we’d done it..” “…the world would have been a lot different if we’d done it..” “…the world would have been a lot different if we’d done it..” “…the world would have been a lot different if we’d done it..” ok.. time for a cold shower or a dip in the frozen lake outside of my house.

  16. RandomUseful

    November 14, 2020 at 9:40 pm

    I am the 69th commentor! Interesting !

  17. Robert Pisan

    November 14, 2020 at 9:50 pm

    There was never a G5 in the cube…

  18. Julio Camacho

    November 14, 2020 at 9:52 pm

    Everyone is making it seem like Intel only sells chips 😂

  19. Bernat CN

    November 14, 2020 at 10:04 pm

    That cube thing had a G4 😉

  20. nuyou21

    November 14, 2020 at 11:09 pm

    It was so funny seeing the return of the PC Guy at the end of the Apple event. 😁

  21. Nicolás Castillo

    November 14, 2020 at 11:43 pm

    the MacMac

  22. Purple Chrissy

    November 14, 2020 at 11:56 pm

    Who do I call to get this damn iPhone fixed?

  23. Jason Vo

    November 15, 2020 at 12:28 am

    if intel powered the iphone i dont think it would be here todasy.

  24. Peepers 47

    November 15, 2020 at 12:46 am

    Can we get Apple to build processors for Windows PC platform? Maybe I’ll get a PC if that happens.

  25. Andreios Wilson

    November 15, 2020 at 1:00 am

    If someone played you would that mean that they would be an Iyaz actor?

  26. David Ifediba

    November 15, 2020 at 4:58 am

    Wasn’t he skinny

  27. Gen Lea

    November 15, 2020 at 5:24 am

    This annoying guy keeps me from subscribing fully to CNET. So tiny amount of info stretched to 10 minutes of shananigans. You’re talking about tech, not your exes. There’s even these stupid parodies. Worst guy in CNET. Waste of time!

  28. EMKWAN REVIEWS

    November 15, 2020 at 5:31 am

    Apple’s M1 IS blazing fast… 😉

    • Cotten Helmsworth

      November 15, 2020 at 3:11 pm

      How hot does it get, and what kind of battery life

  29. Sunbum Kim

    November 15, 2020 at 6:39 am

    Even if Intel delivered their new chips on time without delays Apple has been planning their arm chip release because it’s better than Intel i5 i7 i9 series which is heat causing garbage that cant shrink its size! Yes intel failed to keep the partnership but they never had a chance to stay with Apple forever! Bye intel !!

  30. Michael R

    November 15, 2020 at 6:54 am

    Typically CNET publication/media hates Apple (and have for like 20 years), but this wasn’t bad. Good job.

  31. Metaforically Speaking

    November 15, 2020 at 7:00 am

    This was a really bad idea

  32. y2an

    November 15, 2020 at 8:33 am

    This would have happened anyway. Apple wanted a highly integrated SoC and Intel sells processors, they are not in the IP market. I doubt Skylake mattered, the M1 design would have been far advanced already.

  33. Dipesh Tambe

    November 15, 2020 at 9:04 am

    Good info.. Always wanted to know about first iPhone processor history .. Get to know here

  34. Evan Reborn

    November 15, 2020 at 9:43 am

    I have to show respect to CNET. I knew about them when they went by download dot com back in 2002 when I was 9 years old. I used to enjoy the free game trials they had. I have to thank CNET for making my childhood awesome!

  35. Evan Reborn

    November 15, 2020 at 9:44 am

    Never forget Download dot com! I’m glad I was curious enough to type Download dot com in the address bar as a 9 year old back in 2002! Respect to CNET!

  36. Patrick T

    November 15, 2020 at 10:42 am

    Intel thought that they can get comfortable for 20 years while not making innovations.

  37. Not Luck

    November 15, 2020 at 10:49 am

    Dial “M1” for murder

  38. Jamaican Me Crazy

    November 15, 2020 at 11:02 am

    I like that girl actor she’s so cute haha. Actually I don’t think I see her in many visits these days what’s up with that?

  39. Mizanur Bhuiyan

    November 15, 2020 at 12:50 pm

    Neutrally admiring the story teller.
    Reputation goes ups and downs for the lack of technological development or growing up leadership. So apple or intel.
    Apple!!
    The touch of modernization

  40. Preston Ferry

    November 15, 2020 at 12:52 pm

    4:19 please stop bringing in politics into stuff like this…

  41. Hemanth Kumar

    November 15, 2020 at 12:56 pm

    Very educational !!

  42. Alessandro Bresci

    November 15, 2020 at 1:28 pm

    Apple silicon means the ability to create unique products with unique features that nobody has on the market, I really hope they will use this unique opportunity to create magic once again.

  43. Zahir Valentin

    November 15, 2020 at 1:50 pm

    Intel really fumbled the bag back in the day lmfao

  44. Jounrey- Plaz

    November 15, 2020 at 2:47 pm

    will other companies ditch intel now

  45. Soulbytes

    November 15, 2020 at 3:31 pm

    Because Intel getting Slower

  46. yodaisgod2

    November 15, 2020 at 3:37 pm

    Intel is being run by accountants, not by engineers. Same thing has been happening at Boeing for years since their merger with McDonnell-Douglas. 737 should have been replaced 20 years ago. Now we have the 737 MAX, a plane that should have never been built, accidents aside.

  47. David James

    November 15, 2020 at 3:52 pm

    well at least Apple didn’t switch to AMD…… 🤨

  48. edalder2000

    November 15, 2020 at 4:20 pm

    The Apple M1 looks promising.But, I would wait a year or two. There are almost always teething pains in brand new tech that needs worked out. Will third party vendors support M1? But it’s worth following.

    • Ilya Chap

      November 17, 2020 at 5:51 am

      Why wouldn’t they? It’s Apple, 2 trillion dollars company and literally one of the biggest brands out there.

  49. Aditya's Tech Villa

    November 15, 2020 at 5:07 pm

    MAC Becomes IPADD NOW …
    APLLE M1 is still RUINS RISC instruction SET ….which Runs in MOBILE Processor

    M1 is STILL A advanced MOBILE PROCESSOR not A desktop processor

    • pakmule88

      November 16, 2020 at 9:23 pm

      No

    • Ilya Chap

      November 17, 2020 at 5:52 am

      Wow, take a chill pill.

    • Aditya's Tech Villa

      November 17, 2020 at 11:14 am

      What do you MEAN ?
      Arguing without a technical REASON !

  50. SevenDeMagnus

    November 16, 2020 at 8:26 am

    It’s exciting and great, Apple is back with RISC:-)
    It’s all back to the original appeal of Apple- propriety things, that Mac users are proud of, although it can be impractical but still.

    God bless, Rev. 21:4

  51. crashgsxr750

    November 16, 2020 at 11:01 am

    Qualcomm is the last person at apple party

  52. The Info Magnet

    November 16, 2020 at 11:55 am

    Intel been fooling us all for years their cpus were never power efficient and hardly any computer or laptop reached 6 hours of battery usage the same power we have in our iphones yet intel is bluffing us all.

  53. Eric Reiter

    November 16, 2020 at 12:59 pm

    Apple has never been easy to do business with ever
    Intel does much more than just chipsets

  54. Nicholas Too

    November 16, 2020 at 1:08 pm

    Intel is going down, it’s getting a double hit from AMD popularity and abandonment from Apple. And the new consoles on AMD.

  55. Makeli Scholer

    November 16, 2020 at 1:13 pm

    The dramatic readings are brilliant.

  56. Rahim Ali

    November 16, 2020 at 3:34 pm

    Great vid Iyaz. Thanks.

  57. Dave Snijder

    November 16, 2020 at 3:43 pm

    INTELLLLLLLLLLLLLL, …. if INTEL concatenated the amount of L’s they took to their name over the last decade.

  58. Lucky Dog Gaming

    November 16, 2020 at 4:28 pm

    That was awesome!

  59. Addison Huy

    November 16, 2020 at 5:43 pm

    I am so glad that Apple is finally making their own chips. The M1 seems like an amazing chip that is very unique. Apple will have more control over their computers and that will really be a good thing. I find that the more control Apple has over their products the better. The M1 is not just a chip, but a SoC so it has so many more components on this one chip. This is a big change and will really change the way Macs run in the future making them an even more attractive computer for all users to have.

  60. Goutham Vanka

    November 16, 2020 at 5:46 pm

    @ 3:00

  61. YourMostHigh

    November 16, 2020 at 7:37 pm

    I ain’t been here in a while.. I can subtly tell

  62. look down

    November 16, 2020 at 7:57 pm

    Intil. got lazy that’s what happened.

  63. Danny D

    November 16, 2020 at 8:28 pm

    What benefits would they have gained from having intel chips in the iPhone?

  64. Thotchan Raikhan

    November 17, 2020 at 7:10 am

    I misread the title as ‘How Intel lost to Apple’ but maybe that’s a video for the future, hopefully!

  65. Ranga KV

    November 17, 2020 at 9:56 am

    Great that Apple ditched Intel for their own chips. And they’re getting fabulous performance out of the m1, so what else do you need?. Simple, dump Intel and I don’t want an Intel chip powering the iPhone, thank you, excellent analysis and super video!!..

  66. Nigel Bassett

    November 17, 2020 at 12:14 pm

    Honestly I wouldn’t be surprised if intel went the way of BlockBuster with how outdated everything from them is

  67. howtobebasic 2

    November 17, 2020 at 5:12 pm

    intel’s on the edge of bankruptcy if AMD and apple keep eating into there sales

  68. Judaath Xoxy

    November 17, 2020 at 5:48 pm

    Ihope🙏 someone give me iphone to help me take my daily vlog😞

  69. Jame- SX

    November 17, 2020 at 5:48 pm

    Ihope🙏 someone give me iphone to help me take my daily vlog😞

  70. Pressbutan

    November 17, 2020 at 8:31 pm

    Intel really screwed a golden tie up between Santa Clara and Cupertino by trying to be a monopoly.

  71. Edward Phippen

    November 17, 2020 at 8:32 pm

    Intel has had trouble delivering processors since at least 2018. The company I worked for (until being made redundant at the end of August) used HP PCs & laptops. Since September 2018 (if memory serves), there were constraints on all models the company tried to use (sometimes desktops, almost always the laptops). Changing to different models (still Intel) didn’t resolve so the company eventually approved some with AMD processors as well.

    Meanwhile the CEO of Intel was telling his shareholders that everything was fine, nothing to see here.

  72. Maarten c

    November 17, 2020 at 11:25 pm

    The G4 cube was NOT overheating.

  73. Anduril

    November 18, 2020 at 1:09 am

    2:19 missed an opportunity to call it the “Mac Daddy”, lol!

  74. Shem Life

    November 18, 2020 at 5:38 pm

    What kind of speaker system is on that macbook? I have an ARM, PC, laptop and the speaker system is rich. The sound is amazingly good. Along with everything else. Qualcomm knocked it out of the park. My AMD laptop is a dream to use too. Intel is a bygone era.

  75. Shem Life

    November 18, 2020 at 5:39 pm

    All the so-called Black Friday deals are Intel laptop unloads. You have to look long and hard for an AMD.

  76. Bill Y.

    November 18, 2020 at 7:22 pm

    Intel is on the way to be the next Kodak, unless ….

  77. ntme9

    November 18, 2020 at 10:14 pm

    Well it’s not as if it’s a packet of fukin peanuts is it!? Where did they lose it!?

  78. Warren Stampe

    November 18, 2020 at 10:29 pm

    “ I should’ve should’ve followed my gut”. Yeah right 🙂 you’re only saying that in retrospect. Lol

  79. lasarith2

    November 19, 2020 at 1:05 am

    Did they try behind the sofa.

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