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Where gut health meets hypergrowth with Ben Goodwin from Olipop

Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda…

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Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda brand to amass $200 million in gross sales just five years after their launch.

They also talked about:

• How the team prioritizes access to the product in low-income areas and food deserts
• Fundraising and pitching to CPG investors
• The importance of health and wellness companies to do research to back up their products claims
• The key to changing consumer behavior

(0:00) Introduction and two truths and a lie

(2:12) Olipop introduction

(5:42) Researching the microbiome

(11:34) The industrial diet in America

(15:03) Transitioning from research to product development

(17:49) Product nostalgia and marketing

(20:29) Market share in the beverage industry

(23:26) Olipop’s 200 million dollar year

(25:44) Targeting food deserts

(27:36) Time management as CEO

(31:06) Fundraising and pitching investors

(33:32) What’s next

(36:03) Host commentary

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

 

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There’s a simple way to increase your cat’s happiness, says animal behaviorist Nicky Trevorrow. She explains the importance of play for our feline friends — and for basically any species (looking at you, dog lovers!) — and shares specific, actionable strategies to boost your cat’s mental and physical health.

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People & Blogs

Why Overtourism Could Ruin Your Next Vacation | Suresh Subudhi | TED

When was your last unforgettable trip? Travel industry expert Suresh Subudhi believes joyful moments of connection are the reason we explore the world — but with vacation hotspots overrun and locals pushed to the brink, tourists have become unwelcome guests. Proposing a new way to use technology to stop loving our favorite destinations to death,…

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#TED #TEDTalks #Travel

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CNET

Meet the Flying, Swimming Robot Inspired by Aquatic Birds | What The Future

Researchers at MIT have created a new robot inspired by aquatic birds that uses waterproof wings to transition from flying to swimming. Watch more What The Future videos on CNET.com Video Credits: Host: Jesse Orrall Video Editor: Jon Gomez Thumbnail Designer: Cole Kan Footage: MIT Add CNET as a trusted news source Never miss a…

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Researchers at MIT have created a new robot inspired by aquatic birds that uses waterproof wings to transition from flying to swimming.

Watch more What The Future videos on CNET.com

Video Credits:
Host: Jesse Orrall
Video Editor: Jon Gomez
Thumbnail Designer: Cole Kan
Footage: MIT

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#robot #robotics #birds #aquaticbirds #science #innovation #research

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