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Why Brands Are Pulling Away From Twitter

MikMak Founder and CEO Rachel Tipograph joins Caroline Hyde to discuss why brands are being cautious of any negative association with Twitter and holding back as a result, and how it is impacting the social media platform. ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology”…

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MikMak Founder and CEO Rachel Tipograph joins Caroline Hyde to discuss why brands are being cautious of any negative association with Twitter and holding back as a result, and how it is impacting the social media platform.
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67 Comments

67 Comments

  1. Anton Popov

    November 11, 2022 at 11:20 pm

    New record user signs ups with 75% of traffic reductions…1+1 are not equaling 2 here…

  2. Bruh

    November 11, 2022 at 11:21 pm

    Media is bashing Twitter while users are actually liking the changes 😂 stop your FUD 🤡

    • Nihle Igleca

      November 12, 2022 at 1:22 am

      Lol, “scammers” are loving the change, that’s for sure

  3. Brian Adams

    November 11, 2022 at 11:22 pm

    Hard times all around the Crypto market especially with the collapse of BTC, yet I still have 100% income in my investment with a platform in town

    • Mateo Isabella

      November 11, 2022 at 11:47 pm

      Hey guys thanks a lot, you just saved me from crypto loss by recommending such a successful and a legit broker in the united states.

    • Robert Noah

      November 11, 2022 at 11:48 pm

      Thanks I just called him now and he picked up

    • Trading Management

      November 11, 2022 at 11:50 pm

      This man has really change the life of many people from different countries and i’m a testimony of his trading platform.

    • Justin Nelson

      November 11, 2022 at 11:51 pm

      Sounds like a bunch of scammers to me

    • Justin Nelson

      November 11, 2022 at 11:53 pm

      Watch your self people Brian is running a scam.

  4. G

    November 11, 2022 at 11:22 pm

    When Musk brought the sink to Twitter HQ, he really meant to say he would sink Twitter

  5. Friday Saturday

    November 11, 2022 at 11:24 pm

    So we are supporting CCP instead of an America. Business. Good job libs

  6. DERTYthegrower֎

    November 11, 2022 at 11:36 pm

    They are not. You have a few who are into politics and cannot stand their side losing the arguments now

  7. DERTYthegrower֎

    November 11, 2022 at 11:37 pm

    The data clearly shows it has went up in use the last two weeks

  8. DERTYthegrower֎

    November 11, 2022 at 11:38 pm

    This is nonsense.

  9. DERTYthegrower֎

    November 11, 2022 at 11:39 pm

    No clue what she is talking about… the traffic went up. He already showed that yesterday because their data guy publically posted it. get a bit of a clue please.

    • Shah Auckburaully

      November 12, 2022 at 12:56 am

      Ad traffic from DSPs (went down significantly), not Twitter traffic.,

  10. David Walsh

    November 11, 2022 at 11:41 pm

    maybe traffic is down because the amount of bots 🤖 are down

  11. 𝟭𝟴𝗦𝗘𝗫.𝗫𝗬𝗭

    November 11, 2022 at 11:41 pm

    👆 – MY PRIVATE PHOTO HERE FREE 💋💗u🍒

  12. blah2225

    November 11, 2022 at 11:46 pm

    The comprehension skills in this comment section is embarrassing. They’re clearly talking about media (spend) traffic.

    • Nihle Igleca

      November 12, 2022 at 1:23 am

      What else would you expect from a bunch of fanboys lol

  13. 𝗫𝗫𝗫𝟲𝟵.𝗕𝗜𝗭

    November 11, 2022 at 11:53 pm

    👆 – BEAUTIFUL GIRLS HERE 💗😍b😜

  14. Terry Wilson

    November 12, 2022 at 12:07 am

    Looking for a new stock or Cryptocurrency to invest in. Short or long term Gains. i was at a seminar and the host spoke about making well over $3.5M within 4months of investing $450k.

    • Gray Thompson

      November 12, 2022 at 12:11 am

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    • Terry Wilson

      November 12, 2022 at 12:13 am

      @Gray Thompson Ok, just found his website, impressive, Thank you.

  15. M K

    November 12, 2022 at 12:17 am

    Why do we even bother watching this establishment propaganda?

    • Nihle Igleca

      November 12, 2022 at 1:23 am

      Goodbye

    • Yanni Mecwan

      November 12, 2022 at 12:03 pm

      Yeah. Anybody that disagrees with my edgelord egomaiac billionaire is a propaganda media 🙄🙄

      When will people Stop d*ck riding elon musk. He’s a rich baby who got his millions from his dad & got lucky with paypal & thats it. He’s far from being a genius lol.

      All the facts,evidence show that twitter is going bankrupt & your god saviour is responsible for it unknowingly.

      Your hypocrite god changed his mind on banning someone instantly when someone impersonated him even by following his rules of mentioning parody under Bio.

      All the advertisers are leaving because this idiot made a decison of having 8$ verification for anybody & it backfired him hard lol. Several smart trollers bought the verification & trolled companies,govt,famous people etc & tanked their stocks,reputation.

      This is the reason advertisers walked out & not because “God saviour eLoN MuSk” bought twitter.

  16. Errol Mars

    November 12, 2022 at 12:45 am

    Twitter traffic has not dropped it has actually increased. Some advertisers has reduced there spend on the platform but Twitter will be fine because Elon has budgetted for the shortfall. You might have heard he sold Tesla shares to makeup for the coming difficulties in 2023/24.

    • Alex Das Liebe

      November 12, 2022 at 1:36 am

      Interest rates have raised dramatically since he meme bought it for 54.20$ per share. He should’ve bought 69% of it for 54.20$ per share, so he could use all the comedy numbers.

    • Baladi

      November 12, 2022 at 5:35 am

      Do you even hear yourself? thousands of brands will pull out of twitter.

    • Yanni Mecwan

      November 12, 2022 at 11:53 am

      Stop d*ck riding elon musk.
      He will not give you money or notice you ever in your life.
      He’s just a idiot egomaniac with thin skin & nothing more.

      He’s past business failures are public & hos use of govt money to save his companies + het billions of incentives is also public.

      He is not a genius & was never one.
      He is a rich baby who got forced to buy twitter after jokingly trying to & being loud mouth. He never had any plans whatsoever. He’s a dumbo trying to please his 14′ old fanbase by doing these type of disasters.

  17. C- Power

    November 12, 2022 at 1:38 am

    Apple: I have the Powwwwwwwwer! He-man! 🗡️….😂

  18. Chuck Silva

    November 12, 2022 at 1:52 am

    Bring Emily back please!

  19. MAD DOMINICAN

    November 12, 2022 at 2:58 am

    Where Microsoft,google,apple do it, its normal but musk does it its a problem.smh

  20. John Kost

    November 12, 2022 at 3:02 am

    Go woke, go broke is still the rule. If the subscriber base of Twitter is shifting (because they felt excluded) that is an opportunity for other niche companies to market to a whole new (and unsaturated) audience.

    Long term, Twitter will pull so far ahead of other social media. Twitter has real brand loyalty because Elon Musk has real brand loyalty. He may not be perfect (none of us are), but he keeps his word and puts his money where his mouth is..

  21. Rail TV

    November 12, 2022 at 3:27 am

    Dumb musk fans incomming

  22. Baladi

    November 12, 2022 at 5:36 am

    No wonder Twitter traffic went up. Brands will pull out of twitter and Elon already had to recoup with Tesla stock. Twitter is dead.

  23. Tamehameha Prints

    November 12, 2022 at 5:50 am

    #1 is Twitter is NOW Q-tard backer owned period! A racist pos traitor backing in-bred fuuuktard owns this company , he talks shit daily and is self center and Many want to see him fall all because of the person he REALLY IS….. a racist q-duped POS, period!

  24. HowPortal

    November 12, 2022 at 7:30 am

    How this big head women know traffic dropped? she has access to twitter analytics? Whatta crap is this?

  25. Greg Dekkers

    November 12, 2022 at 7:31 am

    Isn’t it completely insane that a bunch of advertisers & their customers have the absolute power over companies?

    • Star Dust

      November 12, 2022 at 2:52 pm

      Duh Internet companies make money from advertising. How do you think you are able to watch YouTube or use Google for free?

    • Greg Dekkers

      November 12, 2022 at 8:58 pm

      ​@DerPiet You are missing the bigger picture. What im trying to point out is the fact that large corporations are now partially setting the rules and limits for free speech.​ (Which for many reasons is sub-optimal.) I guess thats why twitter wants to decrease dependecy on revenue from adventising. I guess thats why twitter wants to decrease dependecy on revenue from adventising.

    • Greg Dekkers

      November 12, 2022 at 8:58 pm

      @Ollie Lon ​ @DerPiet You are missing the bigger picture. What I’m trying to point out is the fact that large corporations are now partially setting the rules and limits for free speech.(which is for many reasons sub-optimal.) I guess that’s why twitter wants to decrease dependency on revenue from advertising.

    • Greg Dekkers

      November 12, 2022 at 8:59 pm

      ​@Star Dust ​ You are missing the bigger picture. What im trying to point out is the fact that large corporations are now partially setting the rules and limits for free speech. (which is for many reasons sub-optimal.) I guess thats why twitter wants to decrease dependecy on revenue from adventising.

    • Tazmanian Ninja

      November 13, 2022 at 12:39 am

      @DerPiet 😂

    • Star Dust

      November 13, 2022 at 6:49 am

      @Greg Dekkers
      Free speech protects you from going to prison but it doesn’t protect you from being a social pariah. Even Tesla would not allow their employees to say anything that could put the company image at harm. Let’s not pretend Elon is for free speech when he has prevented his own employees from speaking out about the company practise and environment

  26. Dennis Acuzar

    November 12, 2022 at 7:41 am

    Awaiting for Twitter’s replacement.

    • Hendrx

      November 13, 2022 at 4:40 pm

      unfortunately its reddit

  27. lotto

    November 12, 2022 at 10:44 am

    Empires must fall for it to make a comeback.

    • Hendrx

      November 13, 2022 at 4:39 pm

      advertisers aren’t coming back though

    • lotto

      November 13, 2022 at 4:44 pm

      @Hendrx they just paused their spending.

    • Hendrx

      November 13, 2022 at 5:37 pm

      @lotto
      they might freeze hiring, but the servers won’t pay themselves

  28. Yanni Mecwan

    November 12, 2022 at 11:48 am

    Because an idiot edgelord failed grifter took control over twitter & know nothing about controlling a company let alone fixing it.

  29. Indi Tramp

    November 12, 2022 at 2:27 pm

    Let him buy Google also

    • Hendrx

      November 13, 2022 at 4:41 pm

      high IQ comment, Alphabet will “sell “Google to Musk of course

  30. L Sedge

    November 12, 2022 at 3:45 pm

    “Why brands are pulling away from Twitter” – is it perhaps because it’s now run by a temperamental manchild with an impaired sense of judgement.

  31. Shahar Rozenbloom

    November 12, 2022 at 5:44 pm

    בעכבר של אפל ניתן יהיה להחליף מיליוני צבעים בעיגול באדובי, דיוינצ’י ופיינאל קאט פרו ועיגול לחלקים בלוג’יק פרו לסאונד ואפלקציות עלית גם במקבוק ובפד המרובע ואיך במחווה בלבד עם שתי אצבעות לצדדים ו ובחירה במקום המתאים אוטומטית מלבד לעכבר בקילר רעיון.

  32. BW T

    November 12, 2022 at 7:06 pm

    I think Elon will need to meet with all the brands and top ad agencies in New York now that Twitter’s top two ad execs have left. Those two individuals had deep relationships with ad agencies due to their transparency of what yesterday’s Twitter was. I’m sure most ad execs will take a meeting with Elon, simply to say they met him. It’s one of the only ways I can think of to repair the damage while also making sure the platform itself doesn’t become a real “hellscape”.

    • Joe Donnelley

      November 13, 2022 at 10:51 am

      Why would they want to say “they met him”?

    • BW T

      November 13, 2022 at 12:36 pm

      @Joe Donnelley because he’s beyond celebrity. Something to humble brag about with other industry execs. It’s not everyday someone in advertising or brand side gets to meet Elon, especially since he’s mostly in other industries (SpaceX and Tesla, which doesn’t do major marketing). No one would said no to a meeting with Elon, but they probably would to anyone else representing Twitter right now. I used to be a partner in an ad agency and just getting a meeting was 70% of the battle to win business. Elon could easily put a band aid on all this right now, but while he’s meeting with top ad execs, the platform needs to be stable and he also needs to come across as predictable, because right now he’s hella unpredictable and advertisers steer away from that.

    • Joe Donnelley

      November 13, 2022 at 1:08 pm

      @BW T He already had a conference call with the advertisers, lied about the way things played out, when one of them tried to gently and respectfully correct him, he ended up blocking the guy.

      He’s rapidly losing trust…as he should be. He’s blaming woke “activists” for what is very obviously his personal fuq ups.

      Edit: Also “beyond celebrity” is a very yikes thing to say. He’s just a celebrity. Full stop. You can tell because if you have people the opportunity to meet Elon Musk vs any other celebrity, he’s not guaranteed the win. I’m not into celebrity culture at all and wouldn’t go 5 minutes out of my way to meet any stranger. But, if you gave me the choice between Elon Musk and say Robert Downey Jr, I’m going with Iron Man. Same for the Rock, Elton John, Jamie Lee Curtis, Tom Hanks. Musk wouldn’t even crack my top 50.

    • BW T

      November 13, 2022 at 1:51 pm

      @Joe Donnelley some people care about the celebrity part and all I’m saying is that he still has a window to meet with whomever he wants to at least salvage the massive drop in ad revenue. Execs would be curious as to what Elon wants to say about future plans for Twitter and Elon still has that kind of allure. In a week he could be the next Kanye where no brand wants to meet with Ye.

  33. Kevin C.

    November 12, 2022 at 8:01 pm

    75%?! WOW! Mastadon here I come!

  34. larry lyons

    November 12, 2022 at 11:24 pm

    Advertisers halting on twitter are woke , antiAmerican and want freedom of speech denied . Boycott companies .

  35. ageblackMex

    November 13, 2022 at 12:05 am

    What are you talking about? Elon’s plan was to destroy Twitter from within, very generous of him. He is a real saviour of mankind , he even took 44B out of his pocket to help us…

    • Text me 👉+③⑤①⑨①③⑤③⓪①⑨④

      November 13, 2022 at 12:11 am

      Thanks for commenting/

  36. sharanyan m

    November 13, 2022 at 3:11 pm

    can remember when the business media channels would actually put out stats, reasons and arguments technical that would actually benefit the viewer ..!! this is actually bull shit she doesn’t contribute anything to the reason for decline..! shit journalism …!!

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