CNET
Why Apple will build a car
And, for good measure, some very good reasons it may not. An Apple car must be distinctive, popular and profitable, or the company has little reason to risk its financial and reputational capital.
And, for good measure, some very good reasons it may not. An Apple car must be distinctive, popular and profitable, or the company has little reason to risk its financial and reputational capital.
Ish S
March 4, 2021 at 9:23 pm
I wish they fail at car industry
Anthony Rubio
March 4, 2021 at 9:24 pm
Sorry to burst everyone’s bubble, but cars are closer to computers than they are cars anymore. Check out what’s going on in the John Deere Tractors and Right to Repair world.
Nelia Ironwood
March 4, 2021 at 9:27 pm
Apple Car: $50,000
iRadio: $800
iSelfDrive: $5,000
And it comes with a microLED display
Dolphinasd Gaming
March 4, 2021 at 9:28 pm
Yet they will upsell you a lot, especially with parts lol. Even tiny problems that are less than $100 to fix, they will charge you like $500 lol. Well see. Maybe they may change. *Cough cough* let’s not go the same would upcharging people like their macbooks for one tiny issue.
Cowan
March 4, 2021 at 9:47 pm
I’m worried the Apple Car’s design will be boring and/or ugly and it starts a trend that has other car brands emulate it and we’ll have a future of ugly and unthoughtfully designed cars on the road. But to see what Apple will come up with I am guiltily intrigued.
Nelson Nguyen
March 4, 2021 at 10:04 pm
I’m still waiting for an EV diy kit from PRC
Glynn Jones
March 4, 2021 at 10:11 pm
Watch the space around GranTurismo on PlayStation, release a model on there, see the reaction and gauge that, win win for Apple
Matty sopp
March 4, 2021 at 10:15 pm
One day you. will add an apple car to your iPhone contract and choose the model most affordable to your income. The cost of the vehicles will be based on battery size and hardware but with a choice of only 3 models.
Joseph King
March 4, 2021 at 10:28 pm
They should work with toyota and lexus cuz it’s one of the great brand.
Royal501
March 4, 2021 at 10:29 pm
Kia will make the apple car.
Clodrock
March 4, 2021 at 10:46 pm
Knowing Apple, the car wouldn’t come with wheels.
Cheddar323
March 4, 2021 at 11:07 pm
Why Apple will build a car? Because 🐑
Bellairking TV
March 4, 2021 at 11:26 pm
Charger sold separately
a a
March 4, 2021 at 11:31 pm
Apple car will be the next big thing, if Apple really can build a car, it can prove it to people that they really can innovate.
steve ventura
March 4, 2021 at 11:35 pm
They’ll just slow it down every year
jooky87
March 4, 2021 at 11:41 pm
What this was a Cooley vid? Make sure you say that in the title! We love Cooley!
M&D
March 4, 2021 at 11:42 pm
Apples next big venture will be VR and AR
jooky87
March 4, 2021 at 11:46 pm
Apple should go up the tech stack into cloud computing not bury itself in the asphalt.
jooky87
March 4, 2021 at 11:55 pm
Apple school buses, get em hooked young is apples game
Benjamin Malave Jr.
March 5, 2021 at 12:04 am
“Nobody knows design better than Apple.”
Nike? Adidas? BMW? Mercedes-Benz? General Motors? Even Coca-Cola knows design.
Apple’s designs are so overrated, they’re mostly overly simplistic, un creative and uninspired.
beastboydaksh
March 5, 2021 at 12:06 am
“I’ll buy anything that is shiny and made by Apple”
~an Apple fan
Ahmed
March 5, 2021 at 12:07 am
The largest company on earth is working on entering the automotive and healthcare industries.
Vernon Greer
March 5, 2021 at 12:24 am
The “iCar” should just be an infotainment system. Getting into making cars… As hard as it is to imagine anything bringing down a corporate behemoth like Apple, jumping into the auto industry is probably what would be able to do it. It’s just so different from what they’re used to, especially regulatory-wise.
L Smith
March 5, 2021 at 12:28 am
ICar, possibly costs $200,000. Like the overly high-priced iPhone.
Juniper Diaz
March 5, 2021 at 1:32 am
Bar of soap
hydrolife tech
March 5, 2021 at 8:21 pm
3:11 did he forget the billions of miles Tesla has racked up and the real world data they have or he thought the figures will not fit the screens we are watching this video on?
Mostafa Srag
March 5, 2021 at 8:28 pm
This guy cracked me up , ” ending up looking like a bar of soap ” and ” unless your name is elon musk “
Naim R
March 5, 2021 at 8:37 pm
I still want the TV
nicholas dean
March 5, 2021 at 8:42 pm
Wow. 1:30 Apple should do this because they disrupted an industry 1.5 decades ago. Well Microsoft should make a car to disrupt the industry because they disrupted OS’s.
jj jj
March 5, 2021 at 8:43 pm
it will be made from a single block of aluminum
archie
March 5, 2021 at 9:07 pm
“Industry RIPE for disruption”…OK, not to be rude, but Industry has ‘already” been disrupted by Tesla, both for EV and autonomous tech. This is why Tesla’s valuation is so absurd.
Unknown_user
March 5, 2021 at 9:08 pm
what are u on about
archie
March 5, 2021 at 9:13 pm
Apple can’t do any risky projects, especially ones with the huge potential loss, because it’s being *ruled* by a steward, not a king. Can you imagine Building a factory in Berlin, knowing it can be demolished without permits…or take risks in autonomy as Musk has done.
Fortune favours the bold, and apple is, not bold.
BestIntentions
March 5, 2021 at 9:14 pm
Apple has no patience for hurdles to overcome this, dingbat frisco shop
John Park
March 5, 2021 at 9:16 pm
Apple could buy out Lucid Motors. Lucid has the same target demographic of buyers looking for luxury, and they would prefer a company that hasn’t been completely established yet so that they could shape their products the way they want to.
David P
March 5, 2021 at 9:23 pm
Although Apple could completely build a car on their own without the help of anyone because they have the cash it doesn’t mean they should. Why not partner with Toyota. Reliability and experience is there. Where am I going to pick up my Apple Car? They don’t have room at the Apple Store for cars. I think they should focus on AI and improve Siri first. She needs a update.
Alien Josh
March 5, 2021 at 9:32 pm
The apple car will be subscription based no one will own one but everyone will use them. It will put most companies like Uber and Lyft out of business and personal car ownership will be relegated to the rich.
Dave40
March 5, 2021 at 9:39 pm
I think Apple is just bored of mobile phones, ipads and pc’s, I certainly am!
Ryoshikari
March 5, 2021 at 9:42 pm
I wish vision S had mass manufacturing
Cervelo R5
March 5, 2021 at 10:08 pm
Like Canoo idea, if Apple makes cars w/o instrument cluster and centre console screen and replace them with Apple devices..
Corona Virus
March 5, 2021 at 10:15 pm
Apple will build a car because they are not innovative in phone… it sucks… apple is a trash
faceclutch
March 5, 2021 at 10:32 pm
Correction: “Why Apple MAY build a car”… May!
faceclutch
March 5, 2021 at 10:35 pm
1:28 Ripe for disruption?…:Telsa has already Disrupted… That ship has sailed ..
Rest are just playing catch-up… Including proposed Apple’s entry… Fyi…
Ad Astra
March 5, 2021 at 11:36 pm
Apple will build a car and probably a rocket and go to mars at some point…they usually sit back, learn from everyone’s else’s failures and successes and then strike.
The other reason they will is because their current walled in garden business model, supported by services, and software and hardware is maturing so significantly that it is going to decline rapidly at some point…how many PC upgrades and Iphone Ipad upgrades are folks willing to bear before enough is enough…as an example they/are going to go through 2 more gens of iphones over the next 5 years by first narrowing the notch, then eliminating it…at some point it is truly ridiculous. They have the advancements in tech to have removed the notch 2 years ago, but instead are milking the slower evolution for everything they can get…
Mark Progano
March 5, 2021 at 11:37 pm
If you’re going to learn from Apple TV then you’d say .. oh they don’t make the TV but they make everything else ..therefore, oh they don’t make the car but they make the AI is plausible
Relde utiripse
March 5, 2021 at 11:46 pm
They’ll work with Ford Motors
JSindustry
March 6, 2021 at 12:11 am
Good time to buy apple stock
Manuel Cruz
March 6, 2021 at 12:25 am
You’re all forgetting that the wheels will be sold separately. Maybe the steering wheel, a couple of retina rear view mirrors, and the trunk is only for the Max models.
Dima Serytiop
March 6, 2021 at 12:26 am
The legal asphalt parallely fail because unshielded ultimately whistle through a black trout. makeshift, clever exhaust
dgilvani
March 6, 2021 at 12:46 am
Apple certainly has the money to burn on this.