What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business. (Recorded at TED2025 on April 9, 2025)
Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:
Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:
The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more:
TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
#TED #TEDTalks #Culture
@Baby_Boy_Gamer7665
September 7, 2025 at 11:01 am
❤
@jeanmercier1371
September 7, 2025 at 11:17 am
Soap = lub ! 🎉🎉🎉
@CareerFormulas
September 7, 2025 at 11:17 am
So insightful, great speech!
@fizli83
September 7, 2025 at 11:52 am
Inspiring
@estudiopersonal1020
September 7, 2025 at 12:02 pm
That title just makes me wanna say.
Whats good for business IS bad for society.
And in regards to resources and comsumption seems obvious..
@ajaymani8610
September 7, 2025 at 12:17 pm
This is the great example for innovation and social responsibility. Such an insightful and thoughtful content. 👏🏼👏🏼
@Garlicnaan08
September 7, 2025 at 1:04 pm
(╹◡╹)♡
@GlassFullIsh
September 7, 2025 at 3:32 pm
I see far too many English, white, adult females not washing their hands after using public toilets.
The reinforcing of negative stereotypes around ethnic minorities not washing their hands must end.
Let’s do better as a society of human beings.
@AnnieB-v8j
September 7, 2025 at 3:49 pm
Alcohol = poison.
@meannush7552
September 7, 2025 at 4:33 pm
impact cannot happen alone. it cannot happen in one day. This is a great takeaway
@milaong9618
September 7, 2025 at 10:58 pm
With all the killings and warmongering around the world today, TED chooses to turn its attention on some nonsenses.
@Chrisilistick
September 8, 2025 at 12:13 am
If you boil down the idea. she’s explaining how corporations through marketing techniques can manipulate and alter human behavior on a mass scale. She may being trying to help people with this but what about all the other companies using this for toxic reasons.