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Toys R Us commercial created with OpenAI’s SORA | TechCrunch

Toys R Us released the “first ever brand film” created with SORA, OpenAI’s flagship generative AI model, to share the story behind the famous American retailer. Does this commercial indicate an increase in brand adoption of GenAI?

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Toys R Us released the “first ever brand film” created with SORA, OpenAI’s flagship generative AI model, to share the story behind the famous American retailer. Does this commercial indicate an increase in brand adoption of GenAI?

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39 Comments

39 Comments

  1. @RachealWenthold

    June 25, 2024 at 4:50 pm

    Le niveau d’empathie et de compréhension ici est réconfortant. C’est un rappel de notre humanité commune.💋

    • @CuteFuzzyWeasel

      June 26, 2024 at 4:35 pm

      Says the bot account with an butt for a profile pic.

  2. @KaijuRider486

    June 26, 2024 at 1:40 am

    gross

    • @CienciaFiccionPeru

      June 26, 2024 at 1:18 pm

      Scared?

    • @shroom2692

      June 26, 2024 at 2:50 pm

      @@CienciaFiccionPeru Si quiera sabes lo que significa gross?

  3. @MR_AK558

    June 26, 2024 at 3:11 am

    What is can watch full video

  4. @user2489-amnoob

    June 26, 2024 at 4:35 am

    I like the old ToysRUs better, like before 2018 and all that

  5. @Thinkfree4me

    June 26, 2024 at 7:58 am

    They are spitting in the face of all the artist that created toys with their own creativity and without stolen content. The reason toyrus exists is because of all the artists that have put their passion into their toys…

  6. @getmeoffthisrock6

    June 26, 2024 at 9:09 am

    A company who sells products designed and sculpted by artists decides to put this shit out.

    you’ll be the next blockbuster soon enough good luck

    • @CienciaFiccionPeru

      June 26, 2024 at 1:19 pm

      Shut up m0ron. Are you scared ending without your job?

  7. @markcity2404

    June 26, 2024 at 9:18 am

    I hope this is going to be a commercial.

  8. @UncleSteve117

    June 26, 2024 at 10:24 am

    WOW! That is seriously impressive.

  9. @brandonnetwork

    June 26, 2024 at 11:52 am

  10. @DuskLegend

    June 26, 2024 at 12:20 pm

    This feels like something from an 80’s dystopia film

  11. @anatoz3579

    June 26, 2024 at 3:12 pm

    Noooooooo 😢

  12. @CuteFuzzyWeasel

    June 26, 2024 at 4:34 pm

    Wow, this looks like ass.

  13. @underground-hp5ot

    June 26, 2024 at 5:51 pm

    this is absolutely horrible

    • @hazelpoh

      June 28, 2024 at 3:54 pm

      How?

  14. @PTYC933

    June 26, 2024 at 6:59 pm

    Not bad for AI, but what’s the big vision?

    • @jekhyde7846

      June 27, 2024 at 3:30 pm

      KI Movies are the big vision 😮

    • @SocialMediaImagineering

      June 28, 2024 at 12:16 am

      The big vision is this is a great way to pitch a commercial idea.

  15. @helena7578

    June 26, 2024 at 10:49 pm

    Looks horrible

  16. @zephodb

    June 27, 2024 at 12:00 am

    Well… that’s terrifying. >.<

  17. @vediamocosa2876

    June 27, 2024 at 5:43 am

    Incredible, this is the future

  18. @studiogummi

    June 27, 2024 at 6:01 am

    😂 what a steaming pile

  19. @anudderytaccount

    June 27, 2024 at 8:05 am

    Is the music also ai generated??????

  20. @JohnWilson-wg4gk

    June 27, 2024 at 8:41 am

    Opie Taylor drops acid.

  21. @KudaFamily

    June 27, 2024 at 8:41 am

    For AI in 2024, I’m impressed. This is the future of digital marketing and film. Probably not a good thing but it is what it is.

    • @isleling5191

      June 28, 2024 at 8:20 am

      I pretty sure they had to manually enhance some parts though

  22. @user-kl8vr8io3b

    June 27, 2024 at 8:45 am

    Забавно…

  23. @petemichaels11

    June 27, 2024 at 8:54 am

    Nice background audio! Believe it or not, this is exactly how it sounds on their official site! 😂

  24. @autisticautomaton

    June 27, 2024 at 10:05 am

    They need artificial childlike wonder now

  25. @ArmanIRL

    June 27, 2024 at 10:59 am

    AI tech bros salivate at this kind of slop because they are incapable of understanding, appreciating, or creating art themselves.
    Make it a mission to vote with your wallet. Anyone producing this soulless trash doesn’t deserve your patronage.

  26. @kilimanjarotanzania9402

    June 27, 2024 at 1:06 pm

    garbage

  27. @VaelVictus

    June 27, 2024 at 3:15 pm

    Didn’t notice anything wrong until people pointed out the errors. It’s fine.

  28. @bosthebozo5273

    June 27, 2024 at 4:23 pm

    That’s really cool! Color me impressed! Add some of the best use of the technology I’ve seen. Is it perfect? Of course not.

  29. @blueststar4u

    June 27, 2024 at 6:52 pm

    OMG COPELAND!!!!!! THEY DID IT THEY FINALLY MADE IT!!

  30. @laurenroman8635

    June 27, 2024 at 7:23 pm

    Toys R Us was the shit.

  31. @kriskoss1325

    June 28, 2024 at 6:56 am

    Creeeepy. So now, it is time for ai generated children.. and then humanity will become ai generated. And that ai will keep us on their servers in their virtual homes

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