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Toys R Us commercial created with OpenAI’s SORA | TechCrunch

Toys R Us released the “first ever brand film” created with SORA, OpenAI’s flagship generative AI model, to share the story behind the famous American retailer. Does this commercial indicate an increase in brand adoption of GenAI?

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Toys R Us released the “first ever brand film” created with SORA, OpenAI’s flagship generative AI model, to share the story behind the famous American retailer. Does this commercial indicate an increase in brand adoption of GenAI?

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53 Comments

53 Comments

  1. @RachealWenthold

    June 25, 2024 at 4:50 pm

    Le niveau d’empathie et de compréhension ici est réconfortant. C’est un rappel de notre humanité commune.💋

    • @CuteFuzzyWeasel

      June 26, 2024 at 4:35 pm

      Says the bot account with an butt for a profile pic.

  2. @KaijuRider486

    June 26, 2024 at 1:40 am

    gross

    • @CienciaFiccionPeru

      June 26, 2024 at 1:18 pm

      Scared?

    • @shroom2692

      June 26, 2024 at 2:50 pm

      @@CienciaFiccionPeru Si quiera sabes lo que significa gross?

  3. @MR_AK558

    June 26, 2024 at 3:11 am

    What is can watch full video

  4. @user2489-amnoob

    June 26, 2024 at 4:35 am

    I like the old ToysRUs better, like before 2018 and all that

  5. @Thinkfree4me

    June 26, 2024 at 7:58 am

    They are spitting in the face of all the artist that created toys with their own creativity and without stolen content. The reason toyrus exists is because of all the artists that have put their passion into their toys…

  6. @getmeoffthisrock6

    June 26, 2024 at 9:09 am

    A company who sells products designed and sculpted by artists decides to put this shit out.

    you’ll be the next blockbuster soon enough good luck

    • @CienciaFiccionPeru

      June 26, 2024 at 1:19 pm

      Shut up m0ron. Are you scared ending without your job?

  7. @markcity2404

    June 26, 2024 at 9:18 am

    I hope this is going to be a commercial.

  8. @UncleSteve117

    June 26, 2024 at 10:24 am

    WOW! That is seriously impressive.

  9. @brandonnetwork

    June 26, 2024 at 11:52 am

  10. @DuskLegend

    June 26, 2024 at 12:20 pm

    This feels like something from an 80’s dystopia film

  11. @anatoz3579

    June 26, 2024 at 3:12 pm

    Noooooooo 😢

  12. @CuteFuzzyWeasel

    June 26, 2024 at 4:34 pm

    Wow, this looks like ass.

  13. @underground-hp5ot

    June 26, 2024 at 5:51 pm

    this is absolutely horrible

    • @hazelpoh

      June 28, 2024 at 3:54 pm

      How?

    • @timohara7717

      June 29, 2024 at 9:19 am

      ​@@hazelpohjust…. ehh weird vibes

    • @moisesbr3987

      June 30, 2024 at 5:31 pm

      Horrible as hell

  14. @PTYC933

    June 26, 2024 at 6:59 pm

    Not bad for AI, but what’s the big vision?

    • @jekhyde7846

      June 27, 2024 at 3:30 pm

      KI Movies are the big vision 😮

    • @SocialMediaImagineering

      June 28, 2024 at 12:16 am

      The big vision is this is a great way to pitch a commercial idea.

  15. @helena7578

    June 26, 2024 at 10:49 pm

    Looks horrible

  16. @zephodb

    June 27, 2024 at 12:00 am

    Well… that’s terrifying. >.<

  17. @vediamocosa2876

    June 27, 2024 at 5:43 am

    Incredible, this is the future

  18. @studiogummi

    June 27, 2024 at 6:01 am

    😂 what a steaming pile

  19. @anudderytaccount

    June 27, 2024 at 8:05 am

    Is the music also ai generated??????

  20. @JohnWilson-wg4gk

    June 27, 2024 at 8:41 am

    Opie Taylor drops acid.

  21. @KudaFamily

    June 27, 2024 at 8:41 am

    For AI in 2024, I’m impressed. This is the future of digital marketing and film. Probably not a good thing but it is what it is.

    • @isleling5191

      June 28, 2024 at 8:20 am

      I pretty sure they had to manually enhance some parts though

    • @moisesbr3987

      June 30, 2024 at 5:33 pm

      This a piece of shit and It is a horrible work in all forms. An insult for artists and makers.

  22. @user-kl8vr8io3b

    June 27, 2024 at 8:45 am

    Забавно…

  23. @petemichaels11

    June 27, 2024 at 8:54 am

    Nice background audio! Believe it or not, this is exactly how it sounds on their official site! 😂

  24. @autisticautomaton

    June 27, 2024 at 10:05 am

    They need artificial childlike wonder now

  25. @ArmanIRL

    June 27, 2024 at 10:59 am

    AI tech bros salivate at this kind of slop because they are incapable of understanding, appreciating, or creating art themselves.
    Make it a mission to vote with your wallet. Anyone producing this soulless trash doesn’t deserve your patronage.

  26. @kilimanjarotanzania9402

    June 27, 2024 at 1:06 pm

    garbage

  27. @VaelVictus

    June 27, 2024 at 3:15 pm

    Didn’t notice anything wrong until people pointed out the errors. It’s fine.

  28. @bosthebozo5273

    June 27, 2024 at 4:23 pm

    That’s really cool! Color me impressed! Add some of the best use of the technology I’ve seen. Is it perfect? Of course not.

  29. @blueststar4u

    June 27, 2024 at 6:52 pm

    OMG COPELAND!!!!!! THEY DID IT THEY FINALLY MADE IT!!

  30. @laurenroman8635

    June 27, 2024 at 7:23 pm

    Toys R Us was the shit.

  31. @kriskoss1325

    June 28, 2024 at 6:56 am

    Creeeepy. So now, it is time for ai generated children.. and then humanity will become ai generated. And that ai will keep us on their servers in their virtual homes

  32. @NirvanaSubliminals

    June 29, 2024 at 9:29 pm

    Make your dreams come true, too. Oh btw you’re fired.

  33. @Joseph-oc9er

    June 30, 2024 at 2:58 am

    All of you, frustrated artists…please found another job…really. just accept that it will be massively used in this near future…oh sorry, it just beginned now!!! 😂😂😂

  34. @NicholasLalima

    June 30, 2024 at 5:30 am

    #stopsoraai

  35. @gustavedelafontaine8583

    June 30, 2024 at 3:52 pm

    please come back to French🇨🇵 😢😢😢😢😢😢😢😢😢❤❤🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵 TOYS’R’US ! PLZ

  36. @moisesbr3987

    June 30, 2024 at 5:30 pm

    Sorry but i dont like this kind of ugly shit. Looks creepy and give nightmares.

  37. @availablehage

    July 1, 2024 at 4:33 pm

    Why not create toys with ai

  38. @royalcrowntowing2464

    July 1, 2024 at 7:49 pm

    I feel sorry for future actors and voice over people they will all be out of a job , now you know what truckers feel like been told in ten years your all going to be automated out of a job

  39. @hazelpoh

    July 2, 2024 at 2:38 am

    STOP MAKING FUN OF THIS VIDEO 😡 IT BRINGS BAKE SO MUCH MEMORIES 😢😭

    • @hazelpoh

      July 2, 2024 at 2:41 am

      *back*

  40. @hazelpoh

    July 2, 2024 at 2:41 am

    AND NOBODY IS GOING TO TALK ABOUT HOW CUTE HE IS

  41. @isaacfernandez6105

    July 2, 2024 at 12:26 pm

    Wow. No wonder they’re bankrupt. That bar is pretty dang low. Unreal how poor this is. Everyone in that room needs to fired for not speaking up.

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People & Blogs

A Day in the Life of the Dolphin Co-Worker · Made by Liana Paberza with OpenAI’s Sora | TechCrunch

Fashion and print designer Liana Paberza’s “A Day in the Life of the Dolphin Co-Worker” created with OpenAI’s text-to-video GenAI model Sora

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Fashion and print designer Liana Paberza’s “A Day in the Life of the Dolphin Co-Worker” created with OpenAI’s text-to-video GenAI model Sora

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A State of Semi-Balance · Made by Jon Uriarte with OpenAI’s Sora | TechCrunch

Digital artist Jon Uriarte’s “A State of Semi-Balance” created with OpenAI’s text-to-video GenAI model Sora

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Digital artist Jon Uriarte’s “A State of Semi-Balance” created with OpenAI’s text-to-video GenAI model Sora

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Networking Doesn’t Have to Feel Gross | Daniel Hallak | TED

Networking doesn’t always have to feel like a self-serving transaction, says executive coach Daniel Hallak. Highlighting the importance of focusing on giving rather than taking when it comes to making connections, he outlines a mindset shift to help you build better relationships — in a way that doesn’t feel gross. (Recorded at TEDxManitouSprings on December…

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Networking doesn’t always have to feel like a self-serving transaction, says executive coach Daniel Hallak. Highlighting the importance of focusing on giving rather than taking when it comes to making connections, he outlines a mindset shift to help you build better relationships — in a way that doesn’t feel gross. (Recorded at TEDxManitouSprings on December 3, 2022)

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