Bloomberg Technology

Tile CEO Explains How Apple’s AirTag Puts Them at a Disadvantage

May.03 — CJ Prober, CEO at Tile Inc, explains how the seamless activation and ultra wideband technology of Apple’s new tracking AirTag unfairly put Tile at a disadvantage. He also calls Apple a “runaway monopoly train” and says the Epic Games lawsuit is a small step to creating a more level playing field for developers…

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May.03 — CJ Prober, CEO at Tile Inc, explains how the seamless activation and ultra wideband technology of Apple’s new tracking AirTag unfairly put Tile at a disadvantage. He also calls Apple a “runaway monopoly train” and says the Epic Games lawsuit is a small step to creating a more level playing field for developers in the software space. Prober speaks to Emily Chang on “Bloomberg Technology.”

9 Comments

  1. foobarturkey

    May 3, 2021 at 11:48 pm

    Boohoo

  2. Made Mane

    May 3, 2021 at 11:52 pm

    The last time antitrust laws were this weak the Great Depression happened.

  3. Shah Auckburaully

    May 4, 2021 at 12:16 am

    Congratulations CJ for building your business atop of some other company’s hardware. Stop complaining!

  4. J Crow

    May 4, 2021 at 12:23 am

    RIP Tile

  5. EDY LIVE

    May 4, 2021 at 12:46 am

    I’m 👌 this close to boycott apple

  6. Filippo Pirri

    May 4, 2021 at 12:47 am

    You can really feel how CJ truly care about what he built and his customers. Let’s not forget how Apple built its own branding on the David vs. Goliath narrative, Apple vs PC. Interesting to see how Apple is using falls in the current regulatory system to stop new entrants from playing the same strategy against them.

  7. Rayman

    May 4, 2021 at 1:07 am

    Cry me a River

  8. Windy City

    May 4, 2021 at 1:15 am

    All I have to say is that Apple’s design is much better than Tile’s. Game over.

  9. Diversity Unity World

    May 4, 2021 at 1:30 am

    You should get good quality material and competing with apple that the remedy you really need…

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