Bloomberg Technology

TikTok’s Live Shopping Experience Catches on in US

Bloomberg’s Kurt Wagner discuses why Instagram is launching a new TV app and why TikTok’s e-commerce efforts in the US have finally started to gain traction. The app is now letting creators host live shopping experiences on the platform. Wagner joins Caroline Hyde on “Blomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on…

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Bloomberg’s Kurt Wagner discuses why Instagram is launching a new TV app and why TikTok’s e-commerce efforts in the US have finally started to gain traction. The app is now letting creators host live shopping experiences on the platform. Wagner joins Caroline Hyde on “Blomberg Tech.”
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