Bloomberg Technology
The Rise and Fall of Peloton
Questus CEO Jeff Rosenblum joins Caroline Hyde to discuss his new book “Exponential” looking into how the best companies don’t interrupt but empower. Also, his thoughts on Peloton’s rise and fall, and why Superbowl ads are pointless.
Brad Hilton
January 22, 2022 at 1:11 am
Nordic track 😉
_ Trust
January 22, 2022 at 6:59 am
No thanks. $10/month in my gym gets me any machine I want.
A K
January 22, 2022 at 1:21 am
Bye bye bye.
Blank Et
January 22, 2022 at 2:39 am
Why is this a surprise?????
Daniel Zarate
January 22, 2022 at 1:57 pm
Not sure if it really is
Victor Sangabriel
January 22, 2022 at 3:32 am
Great interview… great marketing expert.
Jen
January 22, 2022 at 4:57 am
It’s a large tablet stuck to the front of an exercise bike. 👎🏼
Such an unnecessary product. 🙄
GLW
January 22, 2022 at 5:50 am
The world is always looking for the next new thing.
Proclaimor
January 22, 2022 at 6:40 am
It was the perfect product for people who were missing spin class when all the fitness clubs shut down. The large display is really nice. However, group exercise is better with the group. Sex always sells, so they could have the instructors wear skimpy outfits and that would help keep customers on board.
roorlek
January 23, 2022 at 5:59 am
This is a good idea they should do a NSFW version subscription I need better motivation than video of random person talking
Ritz 1
January 22, 2022 at 8:21 am
This is like Juicero of exercise machines. Reinventing the wheel but adding a monthly subscription service with internet connectivity!
Noreen Cutrona
January 22, 2022 at 5:16 pm
:::
Brenda Biggest
January 22, 2022 at 5:20 pm
“Yeah keep going Tracy in Salford just one more rep keep going you can do it …now take your knickers off”
Fiz Ban
January 23, 2022 at 1:41 am
I almost bought a Peloton, but then they chose cop hating and America hating Lebron James as one of their mascots. No thank you. If they make a stupid woke decision like that, then I doubt their machine is any good.
Braden
January 23, 2022 at 6:40 pm
I want a peloton but won’t buy one now due to possible bankruptcy in a years time. My equipment I would pay 2300 relies on a subscription that could go away. That’s not a very good return on investment.
Ben Woodward
January 23, 2022 at 8:03 pm
One thing that isn’t mentioned enough is how they designed a machine without properly consulting the Consumer Product Safety Commission, by their own admission. When the treadmills injured multiple children and killed one (by sucking the child under the machine due to no safety guards) they initially denied there was a problem with the machine and were slow to recall it.
In my mind this was the beginning of their problems. I for one would never buy anything by this company because I am absolutely disgusted by their reckless behaviour and heartless response to a child’s death.
Ryan E.
January 23, 2022 at 8:42 pm
I’m simply a retail investor (long-term mindset) who saw this coming from the beginning. At the end of the day, it’s just a frickin’ bike…a bike! Who didn’t see this coming? Who really looked at Peloton and said to themselves, “this looks like something I could hold on to for 10+ years.” Now the facebook marketplace is flooded with these dam bikes.
Socks in Sandals
January 23, 2022 at 9:30 pm
An overpriced stationary bike for rich people with overpriced gym memberships that they couldn’t use due to lockdowns.
Mandy Whorwal
January 23, 2022 at 9:38 pm
Every few years some exercise program or gizmo gets hot and eventually people realize exercising still sucks and that they fell for they fell for the marketing and stop buying it.
Roberto Navarrete
January 24, 2022 at 6:27 am
Well the owners sure cashed in when the price was high, now the suckers who invested get to carry the loss.
Oscar Nnanna
January 24, 2022 at 7:03 am
Great value product with a very very high price. If this costs $300 – $700 a lot of more people would be able to afford it.
Emilio Petronez
January 24, 2022 at 4:42 pm
it’s people who pay $2000 for a glorified stationary bike with a tablet attached…then ridiculous sums for “premium classes”…all while most customers probably use the thing once or twice a week for a while, realize life gets in the way and you can’t always attend one of these spin classes or whatever on a regular basis unless you’re already an athlete or someone who can literally make their own schedule, and the thing collects dust and becomes a $2000 clothes rack.
matasuki
January 24, 2022 at 6:17 pm
Nothing innovative about Peleton. This is the WeWork of workout machines. It’s branding play basically and convincing people to buy something they don’t really need. Not a surprise this thing finally tanked.
Evan H
January 24, 2022 at 7:33 pm
Nike should buy it
Robert McCloskey
January 24, 2022 at 9:53 pm
LMAO, I can see most if not all of the people commenting here probably don’t own or have not even tried a Peloton. Once you try one, and compare the quality of the bike and of the spinning classes with the “other” ones out there, then you’ll understand. Right now all you all are doing in shooting blanks!