What’s a company’s purpose? It’s not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.
If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:
Follow TED!
Twitter:
Instagram:
Facebook:
LinkedIn:
TikTok:
The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more:
TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
Dr. Michael Little
April 7, 2022 at 12:06 pm
Outstanding! So many leaders of organization forget the galvanizing basics. And leaders need to be crisp on the basics.
Black Rose
April 7, 2022 at 12:15 pm
Hello, your program is excellent. I am one of your fans. Please include Persian subtitles, even if it is from Google. Thank you.
♜ Pìnned by TED
April 7, 2022 at 1:52 pm
What’sapp✙𝟔𝟎𝟏𝟔𝟑𝟐𝟕𝟒𝟎𝟏𝟔 more updates on XRP, NFT’s. BTC📊
What’sapp✙𝟑𝟕𝟐𝟓𝟖𝟑𝟐𝟎𝟐𝟓𝟓 more updates on XRP, NFT’s. BTC📊🛢️
More updates on SHIBA,XRP, NFT’s, BTC📊
Harshvardhan Singh Hapawat
April 7, 2022 at 12:25 pm
Thanx for understanding the inner and deeper emotion of that flight attendant and explaining it to us👏👏👏
♜ Pìnned by TED
April 7, 2022 at 1:41 pm
What’sapp✙𝟔𝟎𝟏𝟔𝟑𝟐𝟕𝟒𝟎𝟏𝟔 more updates on XRP, NFT’s. BTC📊
What’sapp✙𝟔𝟎𝟏𝟔𝟑𝟐𝟕𝟒𝟎𝟏𝟔 more updates on XRP, NFT’s. BTC📊
PeaceWithDefenseOnly
April 7, 2022 at 1:35 pm
A heavy bag of almonds given by an employee… while the executives of this US company would smile at you (that you’ve been given their “highest attention”), in the background, maybe they even fire that employee, for giving you more than you’ve paid for. So, since disclosing Sarah’s kindness in return, in the best case, she will not be promoted for a while… or given a raise…
Anthony Marsh
April 7, 2022 at 1:54 pm
Michael Garcia
April 7, 2022 at 1:55 pm
I also invested with Mr Lewis too, he understands every beginners intention and fix you to a trading plan that matches your capacity
Richy Bob
April 7, 2022 at 1:55 pm
Access to good information is what we need to progress financially in life, thank you for this info ,how can I get in touch with him ?
Anthony Marsh
April 7, 2022 at 1:55 pm
Lewisbryson VlA Te le gr am.📧……
Richy Bob
April 7, 2022 at 1:56 pm
Thanks for sharing your knowledge and his info, I’m going to contact him right way
Stefania Hanley
April 7, 2022 at 1:56 pm
My consultant is Lewis Bryson. I found him on a CNBC interview where he was featured and reached out to him afterwards. He has since provide entry and exit points on the securities I focus on. I Personally recommend him too because i basically follow Lewis’s trade pattern and haven’t regretted doing so
Teddy Dotson
April 7, 2022 at 2:06 pm
May remember and recite a song you know think you like to sing, hum or sing along as it happens or think of it might like to hear. So what we hear as what we’re to do is try to listen, trying to read, say something type a word or two. Getting out of writing, paper as it may be useful is now a way we spam one another with waste. It is what it is, thinking though of this word one after the next, more than that to know about. Once start to talk about getting to know what should be obsolete is what we do in thwarting, serving continuity, and lacking changes necessary to say in the future innovation has happened and we no longer talk as much conversation that gossip may not gospel. Cutting it out not having to be said as much. No longer will we approach one say a joke, be sarcastic… things we should not let happen. It is for us to communicate not to teach be confused with preach. *WE ALL CAN*; what it is we do’s learn people and *people learn people*, *people learn us*, and we learn them. What purpose we serve normalcy *CNN* what we do not think about, how a building come to be, what is done there, because it is normal is why we can now think what’s normal about *New Beginnings* then where to begin. Why we are here and what we can do about it. We desire not to destroy, destroy is what the relationship with other than the self does more often than not what love is a strong desire that isn’t hate 🆘️
Teddy Dotson
April 8, 2022 at 5:31 am
It’s to question if or not the normalcy of say the word love act like we know what it is, is what we do, if we know that we obviously know it can only be unconditional. We do what you call make it happen. In the United States we all know make is force upon …
Geçmişten geleceğe selam olsun(mustafa kaplan)
April 7, 2022 at 3:04 pm
bu videolara türkçe alt yazı da eklenmeli. no sipik ingiliz
Jason Firewalker
April 7, 2022 at 3:08 pm
Do you ever consider that the 1% thinks of you the way you think of the homeless? Just a thought.
tube
April 7, 2022 at 4:26 pm
intense
Hoku Orpilla
April 7, 2022 at 6:22 pm
A BUSINESS HAVE NO POWER NOR PURPOSE IF THEY DO NOT RESPECT THOSE WHO REALLY MAKE THE BUSINESS HAPPEN IE (EMPLOYEES). WITHOUT EMPLOYEES YOUR BUSINESS, POWER AND PURPOSE IS MUTE. IT TAKES A COMMUNITY TO MAKE THE BUSINESS A SUCCESS. YOU ALONE WITH THE THOUGHT, THE IMAGES OF WHAT YOU WANT AND HOW YOU WANT THIS IDEAL TO MANIFEST IS NOTHING BY YOURSELF AND IF SO, IT IS ONLY UNTIL YOU REALIZE YOU NEED HELP IN GETTING YOUR IMAGES OF THIS BUSINESS TO MANIFEST INTO PRODUCTIVITY. EVERYONE HAVE A PERSONAL CHOICE TO TAKE THE JOB OR NOT.
Hoku Orpilla
April 7, 2022 at 6:38 pm
THE GOVERNMENT IS NOTHING WITHOUT WE THE PEOPLE, IF WE THE PEOPLE CHOSE TO OPPOSE THIS GOVERNMENT IDEOLOGY AS A WHOLE WE HAVE EVERY COMMON RIGHT AS A PEOPLE OF THIS COUNTRY TO ABOLISH GOVERNMENT AND PUT IN ITS PLACE A ENVIRONMENT WHERE THERE IS PEACE CIVILITY, EQUALITY FOR ALL, AND PLETHER OF RESOURCES TO HELP AND MEET THE NEEDS OF THOSE WHO DESIRE REAL HELP THEM HELP THEMSELVES. NO MORE WELFARE, NO MORE DEPENDING ON CORRUPT GOVERNMENT SYSTEMS, WE THE PEOPLE HAVE THE KNOWLEDGE, THE INTELLIGENCE, AND THE POWER TO UNITE AND COME TOGETHER UNDER A COMMON GROUND TO BUILD THE KIND OF ENVIRONMENT WE WANT. HOWEVER IT WOULD TAKE WE THE PEOPLE TO UNITE AND AGREE, WE DON’T WANT TO LIVE UNDER A GOVERNMENT RULE OVER US WHERE YOU WILL OWN NOTHING, INCLUDING NO FREEDOMS WRITTEN IN OUR CONSTITUTION OR COMMON NATURAL BORN FREEDOMS GIVEN BY OUR CREATOR OF LIFE, AND WE ARE SUPPOSED TO BE HAPPY. IF THIS IS YOUR WORLD, LOOK AROUND YOU AND REMEMBER THERE ARE ONLY TWO ROADS IN LIFE, YOU CAN ONLY CHOSE ONE. NO ONE CAN CHOSE FOR YOU, THE ROAD YOU CHOSE IS BY YOUR OWN DECESIONS, NO ONE CAN CHOOSE FOR YOU AND YOU CAN NOT CHOSE FOR SOMEONE ELSE. AS I SAID BEFORE THINK WHAT YOU WANT, CHOSE WHAT YOU LIKE, WE ARE ALL UNDER HOLY JUDGEMENT AND THERE IS NO ESCAPING IT. NO ONE…
Roel Robbers
April 7, 2022 at 8:34 pm
Extrapolating your experience with one employee to the successful implementation of a purpose philosofy of an entire company, that you yourself advised at he time, seems a bit wishful thinking to me.
🇬█ 𝔎𝑎𝑟𝑒𝑒𝑚 𝔎alisari│
April 7, 2022 at 9:59 pm
We have the POWER to make the WORLD 🌍🌏🌎 we seek, but only if we have the COURAGE to make a new BEGINNING.
🤔🤔
Let’s to– BEGIN Together ✓
☝️ONLY TOGETHER | WE CAN.
Thanks for your tolerance between people 🌏!.
That is the spirit we need today!.
People in every country should be free★★ to choose and live their faith
based upon the persuasion of the mind and the heart and the soul.
This *TOLERANCE* │ is essential for religion to thrive, but it’s being challenged in
many different ways.
Among some muslims, there’s a disturbing tendency to measure one’s own faith by the rejection of somebody else’s faith.
*FEEDOM of RELIGION* │ is central to the ability of peoples to live TOGETHER✓.
We must always examine the ways in which we protect it✓.
*Ramadan Kareem* !.
Thank you.
And may God’s peace be upon you.
😀😀
.
🇬█ 𝔎𝑎𝑟𝑒𝑒𝑚 𝔎alisari│
April 7, 2022 at 9:59 pm
Thanks for your tolerance between people 🌏!.
That is the spirit we need today!.
People in every country should be free★★ to choose and live their faith
based upon the persuasion of the mind and the heart and the soul.
This *TOLERANCE* │ is essential for religion to thrive, but it’s being challenged in
many different ways.
Among some muslims, there’s a disturbing tendency to measure one’s own faith by the rejection of somebody else’s faith.
*FEEDOM of RELIGION* │ is central to the ability of peoples to live TOGETHER✓.
We must always examine the ways in which we protect it✓.
*Ramadan Kareem* !.
Thank you.
And may God’s peace be upon you.
😀😀
.
阿卜杜·安拉٭٭٭⃝🇨🇳٭٭
April 7, 2022 at 10:12 pm
🇨🇳🇨🇳🇨🇳 🇨🇳🇨🇳🇨🇳
أيتها السيدات النبيلات. ❤️
والسؤال المطروح الآن لا يتعلق بالأمور التي تناهضها 🌍 روسيا،
ولكنه يرتبط بالمستقبل الذي تريد روسيا أن تبنيه.
إن التغلب على فقدان الثقة الذي استمر لعدة سنوات سيكون صعبا،
ولكننا سنمضي قدما مسلحين بالشجاعة واستقامة النوايا والعزم.
سيكون هناك الكثير من القضايا التي سيناقشها البلدان،
ونحن مستعدون للمضي قدما دون شروط مسبقة على أساس الاحترام المتبادل.
إن الأمر الواضح لجميع المعنيين بموضوع الأسلحة النووية أننا قد وصلنا إلى نقطة تتطلب الحسم،
وهي ببساطة لا ترتبط بمصالح أميركا ولكنها ترتبط بمنع سباق للتسلح النووي قد يدفع بالمنطقة إلى طريق محفوف بالمخاطر ويدمر النظام العالمي لمنع انتشار الأسلحة النووية.
###
إنني مدرك أن البعض يعترض على حيازة بعض الدول لأسلحة لا توجد مثلها لدى دول أخرى،
ولا ينبغي على أية دولة أن تختار الدول التي تملك أسلحة نووية،
وهذا هو سبب تأكيدي مجددا وبشدة على التزام أميركا بالسعي من أجل عدم امتلاك أي من الدول للأسلحة النووية،
وينبغي على أية دولة بما فيها 🌍روسيا أن يكون لها حق الوصول إلى الطاقة النووية السلمية إذا امتثلت لمسؤولياتها بموجب معاهدة منع انتشار الأسلحة النووية،
وهذا الالتزام جوهري في المعاهدة ويجب الحفاظ عليه من أجل جميع الملتزمين به.
أنقذ شعوبنا!.
أنقذ كوكبنا 🌎🌏🌍 !!!.
شكرا وشكرا جزيلا لكم على تضامنكم في بناء مستقبل أفضل وأكثر استدامة وأمنا.
بصحة جيدة دائما!.
أشكرك.
🇨🇳🇨🇳🇨🇳
🌍
*****
RandPaul
April 8, 2022 at 2:02 am
When it comes to the world of investing, most people don’t know where to start. Fortunately great investors of the past and present can provide us with guidance..
Masha Yoon
April 8, 2022 at 7:57 am
When someone is straight forward and good at what he/she does, people will always speak for them. For me I will keep on working with Mr Frederick of financial education and keep on winning,
Santiago Jonathan
April 8, 2022 at 8:10 am
@Edward Jackson Thanks for giving contact to Mr. Frederick, will reach him now
Thendo Nemavhola
April 8, 2022 at 8:19 am
Indeed crypto currency is the best digital investment, Earning 3× my salary soon I won’t have to work anymore people should start taking part in these kinds of digital investment is the best.
Natasha Flora
April 8, 2022 at 8:25 am
Yeah back in 2018 when I started my journey in crypto, I was warned but today that has been my best decision ever, Expert Frederick has made a good name for his self, by always ensuring his clients satisfaction is his foremost priority
Omkar Amruskar
April 8, 2022 at 8:32 am
I’m definitely going for a long term trade this season.
Rohmah18
April 8, 2022 at 2:36 am
Optimism.
Flora Rao_Chinese
April 8, 2022 at 2:50 am
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.
Cabdullaahi Bootaan
April 8, 2022 at 3:19 am
Purpose is the real drive of every intention. Thanks Sarah, Thanks M. Grice. I was really hungry for your wisdom.
aSHTEBALA
April 8, 2022 at 4:32 am
When she took out the napkin, I got emotional
Nikhil Sharma
April 8, 2022 at 5:02 am
Wholesome
Trevor B. Carter
April 8, 2022 at 6:41 am
*It’s a very good idea if people get to setup some stuffs aside for themselves that could be bringing them money apart from there businesses..*
Christopher Osburn
April 8, 2022 at 12:43 pm
꧁༒☬෴十𝟭𝟴𝟭𝟯𝟯𝟯𝟭𝟲𝟴𝟭𝟲෴☬༒꧂
Brenda Nicholas
April 8, 2022 at 12:51 pm
@Christopher Osburn Thanks mate
Jonathan Villarreal
April 8, 2022 at 1:05 pm
Really y’all know him? I even thought I’m the only one he has helped walk through the fears and falls of trading.
Maurice A. Caswell
April 8, 2022 at 1:17 pm
I’m from UK,🇬🇧 I and my colleagues gave him a try and it has been good returns of our investment, Thanks Mr Dave Javens🇺🇸
Sandra Kendrick ajk
April 8, 2022 at 1:25 pm
Seen a lot of successful story about him, he must be honest for people to talk this good about him
Q - Of The Continuum
April 8, 2022 at 10:20 am
The Pharaoh’s Curse! 👁
Q - Of The Illuminatum 👽
April 8, 2022 at 10:20 am
The Pharaoh’s Curse! 👁
Q - Of The Illuminatum
April 8, 2022 at 10:20 am
The Pharaoh’s Curse! 👁
Gaasuba Meskhenet
April 8, 2022 at 11:10 pm
give people the freedom to rest instead of work useless jobs.
let the people and the planet rest without fear
No more evictions from primary residences
Kirit patel
April 9, 2022 at 2:41 am
Delta PR campaign ???
Christina Boesenberg
April 10, 2022 at 10:41 am
Spot on, Ashley!!! So true, purpose gives clarity to all aspects of a corporate strategy …. especially within this time of continuous challenge. And: Love your stories.
Ao1968
April 10, 2022 at 11:34 am
Thats business class. The Flight attendant was actually tired from beating the serfs in the back.
Fadzly Z
April 12, 2022 at 8:55 am
Great! And this sounds like Simon Sinek!