Women’s sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men’s sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports. (Recorded at TEDSports Indianapolis 2025 on September 10, 2025)
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@Forran
November 6, 2025 at 1:32 pm
In my country the male football World cup games are shared between a state channel and a paid channel. I was expecting the same to happen for the female football World Cup, but all games were behind the paid wall… VPN ended up being the solution to watch the games and it was quite refreshing that they were not rolling on the ground as much as the men sometimes do
@generalshrooms
November 6, 2025 at 1:33 pm
This is cope
@_BangDroid_
November 6, 2025 at 1:40 pm
The call to action is to fabricate demand.
@kyleknox86
November 6, 2025 at 2:15 pm
Look… People only care about things if they make money, and women’s sports not only don’t make money, they are propped up by the proceeds from men’s sports. I’m all for gender equality, but what you’re asking for is people to pay for your special treatment so you can feel better.
@markphc99
November 6, 2025 at 2:34 pm
I’m all for womens’ sport , just don’t ask me to watch much of it
@Grrinn
November 6, 2025 at 3:03 pm
sports are a waste of time, money, and property. grow up.
@mishromoncho2025
November 6, 2025 at 8:00 pm
Well said. It’s waste our thinking ability about new thing also
@bfurquim
November 6, 2025 at 5:19 pm
I’ve never seen a man whining when they searched for the best paid Hollywood artist and the answer was Julia Roberts when they actually wanted to know actors (male) only. Same with modelling and Gisele Bundchen or Naomi Campbell showed up. Most women’s sports don’t have visibility because nobody cares! And no, this is not an ambiguous or sexist comment. Not even women themselves watch women’s sports, hence the lack of visibility (and revenue, and profit, etc etc etc).
@bfurquim
November 6, 2025 at 5:22 pm
Also, what happened to TED?!?!? 90% of the content hopped on the woke-wagon!!!!!
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@Grannyknockers
November 6, 2025 at 7:45 pm
You ever thought that maybe, just maybe, people want to see activities performed by the best? Like why is the WNBA unpopular, but women’s gymnastics is far more popular than mens? Is it because the whole sports industry is sexist, or, and I know this is a radical thought, could it be because one gender is better at dunking a basketball and the other gender is better at activities that reward artistry and flexibility?
@guidi2005
November 7, 2025 at 12:08 pm
Woman need to watch more sports, nice tears though