Visit to get our entire library of TED Talks, transcripts, translations, personalized Talk recommendations and more.
As a “corporate suit” (his words) and former VP of sustainability at McDonald’s, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society.
Get TED Talks recommended just for you! Learn more at .
The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a Media Request here:
King of 6
November 26, 2019 at 7:57 pm
3rd yeet
Unanimous Music Group
November 26, 2019 at 7:57 pm
Awesome 👏🏿
Reversatile
November 26, 2019 at 7:57 pm
Эх Шад
Tzwac dastag
November 26, 2019 at 7:58 pm
Keep Up The Non-Profit Mission of TED Organization
Md Shm Jp
November 26, 2019 at 8:00 pm
Hallo
Tzwac dastag
November 26, 2019 at 8:05 pm
@Md Shm Jp hallo
Md Shm Jp
November 26, 2019 at 7:59 pm
Hallo!What’s up?
Bill Titwell
November 26, 2019 at 8:12 pm
Who ever can fix their ice cream machines will be the next big winner at mack dannalds.
omar kamar eldine
November 26, 2019 at 8:14 pm
اول كومنت عربي
Krunoslav Stifter
November 26, 2019 at 8:48 pm
You mean we can expect conservatives on TED? Didn’t think so? lol
Who's Afraid of Erik Nørding?
November 27, 2019 at 10:03 am
I was shocked, too. We are usually shut out of TED discussions.
Bob Langert
November 27, 2019 at 4:07 pm
Krunoslav Stifter what makes you think I am a “conservative?”
Krunoslav Stifter
November 27, 2019 at 4:56 pm
@Bob Langert I didn’t say you were. I implied the obvious, which is that TED platform and brand is synonymous with left leaning and left radical speakers and agendas. And has in the process alienated many people. So when the title is “The business case for working with your toughest critics ” I find it ironic to tell that story on TED which would it seem sooner perish than have a conservative speakers, by conservative I pretty much mean anyone not following the specific narratives of progressive or rather regressive political narrative. If you follow TED uploads its quite apparent that its just a giant ideological echo chamber. It went from ideas worth spreading slogan to ideologies no one should spread. The only kind of speakers who are non conforming that are allowed to speak are those that do not rock the boat, but there are no real opposing ideas on TED. And certainly “ideas worth spreading” is a thing of the past. I thought you knew this, being a TED speaker, or are you too part of the bubble.
Nurlan Asgarov
November 26, 2019 at 9:02 pm
Can u help me for practice English? Please write me on Instagram @asgarovnurlan
abigo
November 26, 2019 at 9:13 pm
good message, but the wrong business to illustrate
Big Human
November 26, 2019 at 9:19 pm
When I hear someone works corporate for McDonald’s, my gut says, “you are not going to like this person.” And that’s a terrible instinct. It’s nice to be reminded that just because someone works on something you don’t understand or agree with, it doesn’t mean there’s nothing there.
MetallicReg
November 26, 2019 at 9:19 pm
Doesn’t change the fact that they are not selling food – but (probably) biological trash.
Pare G
November 26, 2019 at 9:22 pm
Thanks for your awareness
Geoff Thomson
November 26, 2019 at 10:00 pm
HEMP
Geoff Thomson
November 27, 2019 at 2:20 pm
@Arseny Makarov Aussie
Arseny Makarov
November 27, 2019 at 2:24 pm
@Geoff Thomson idk what you’re talking about. Try using more than one word, it helps to communicate more clearly
Geoff Thomson
November 27, 2019 at 2:32 pm
@Arseny Makarov LOL Where do you live ?
Arseny Makarov
November 27, 2019 at 2:47 pm
@Geoff Thomson we don’t that shampoo in my country, if that’s what you wanted to know.
Rain Dog
November 27, 2019 at 3:10 pm
and here’s 11 reasons why
sib
November 26, 2019 at 10:49 pm
So he made this speech to inspire McDonald’s competitors to get stomped on by critics after trying to work with them 😉
Mothers' Love
November 27, 2019 at 1:36 am
Super! I liked the honesty and his will.
Sarah S
November 27, 2019 at 3:35 am
Interesting talk, thank you. I think personal vulnerability gets talked about more, but business vulnerability does not. It’s nice to be reminded that there are conscientious people behind the “suit” willing to compromise, learn, and make changes.
Bob Langert
November 27, 2019 at 4:06 pm
Sarah S there’s a lot more good corporate suits than the stereotype.
Xeno Phon
November 27, 2019 at 4:38 am
You are no longer allowed to criticize anything in modern society, lest it offend someone. So no more critical thinking, no more finding fault with anything, no more solving problems, no more being better. Everything just be quiet, buy products and pretend all of society is here to service only you.
Jens Stahlschmidt
November 27, 2019 at 9:24 am
Sounds good 😁 So this weekend, on visiting Germany, I will try a rational and evidence based discussion about the so called “holocaust”. Because it is all open and rational I will not just get shouted down as NAZIS, hater, racist, anti semite… I will not get arrested, this YouTube comment will not get deleted and we all enjoy a rational appraisal of history 😁
Marc Sharp
November 27, 2019 at 12:51 pm
I hope you got paid for this 15min McDonald’s commercial. While I find it ok that they react to criticism this way, they need to be their own critic first. Question everything before anyone else has to step in. That would be a real game changer.
Gregg Everman
November 27, 2019 at 2:09 pm
“Be their own critics first”. Words to live by.
Rain Dog
November 27, 2019 at 3:19 pm
Why not start competing with companies like impossible foods and make your own fake realistic meat and be done with the meat industry altogether? You won’t get a more reasonable critique from your toughest critics than that.
seven
November 27, 2019 at 3:48 pm
He is not in the burger business, He is in the Empire business. And that’s the problem.
Matt Roszak
November 27, 2019 at 3:52 pm
A good message to spread in this age.
ytnamax
November 28, 2019 at 2:33 pm
He resembles Harrison Ford, imo.
Will Hersh
December 1, 2019 at 5:25 am
Perspective is invaluable