Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:
• What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
• Transitioning from being a solely DTC brand to in-store retailer () and how he’s learned to manage buyer relationships and store-to-store drama.
• How meticulously they develop new cereals and how they’ve incorporated customer feedback.
(0:00) Welcome Gabi Lewis
(1:45) Magic Spoon TLDR
(3:38) Innovating in the food industry
(11:40) Managing DTC and IRL retail
(24:00) Acquisitions and competition
(28:15) Entrepreneurship, product development, and leadership evolution
(35:32) Outro with Becca and Dom
Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .
Connect with us:
• On Twitter ()
• On Instagram ()
• Via email: found@techcrunch.com
